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Make Better Linkedin Videos // 5x Your Engagement With These Tips!

Make Better LinkedIn Videos

We no longer live in an era where you can just hide behind your logo. People now more than ever want to connect with you as an individual before they consider ever doing any kind of business with you. So in this blog I’m going to break down how you can use video on LinkedIn to grow your business, get more engagement, and hopefully close those sales.  Let me break down some facts for you about LinkedIn. There are over 675 million users on LinkedIn. It’s actually one of the few social networks that’s continuously growing and has steadily over the many many years that it has been around. You might think the content on LinkedIn is going to be geared more towards recruiters and people who are looking for a job, when in fact, 15 times more content on LinkedIn is geared towards businesses than actually looking for a job. So this is a great opportunity for you to share your information with your potential customer in a way that you never thought possible before. And LinkedIn shows that year after year engagement is increasing by 50% because more people are finding success in building business relationships on LinkedIn than they were with Facebook or Twitter or Instagram. So how can you be using LinkedIn to grow your brand and business, make more money, convert those sales, all that good stuff? Well we’re gonna be focusing on three things in this blog.    Keep Them Watching First things first, how to keep them watching, what really is going to matter, and what tips I have for you to find success. Now before we dive into these tips, I want to make sure you know that this is brought to you by Kapwing, my favorite social video platform that is available for you to use for free to create all of your videos for any social network that you’re using. I’m going show you in a minute how I use Kapwing to create progress bars to keep people watching my videos on LinkedIn so you can really see the power of that tool. But if you were wanting to do anything with social media, you definitely want to check out Kapwing. I have a link for you to check it out in the description, and like I said, it’s free, so what do you have to lose? So how do you keep people watching your LinkedIn videos? You have to remember, since the majority of people who are on LinkedIn are business professionals who are looking to do B2B business, they guard their time very sacredly so you want to be very respectful of that. So how I choose to keep people watching my videos is with a progress bar. There’s actually a ton of psychology that goes into this, but basically it comes down to people are more likely to finish watching your videos if they kind of have an idea of how long they can expect to watch. So how can you do this for your videos? Let’s head over to the computer where I’m going to show you how you can use Kapwing to easily add a progress bar to your latest video. Okay so, I have done a couple different tutorials for them in my previous blogs that you can find about how to add subtitles and size your videos and stuff. So I’m not going to go over that. We’re going to go directly into adding that progress bar. So once your video is ready, all you do is go up to shapes, and hit ‘add progress bar’. All right, and then you’re going to adjust the bar to where you want it to go. And once you place it where you want it to go, you’ll see the bar going along the top of your video, timing it to how your thing is going. And then once you are happy with where it is, how thick it is, you can change all that out, like you need it thicker or thinner. Change out the color, whatever it may be, you can do that, you can select a different color, or to put in a specific brand color. White is part of my brand color so I’m fine with that. I can make it more transparent. I can outline it. But all these are things I’m not going to worry about. To me, having the simple progress bar along with my closed captions is what I need. So I’m just gonna go up here to publish. So this is it when it’s all done. It’ll load up and you can see the example of it, you can play it, not play it. Download it, and then you upload it natively to LinkedIn.    Invest in Good Equipment Some other ways that you’re going to want to keep people watching your videos is by investing in really good equipment. Now this doesn’t need to be a fancy Canon camera and all this three point lighting like us YouTubers use. This can honestly be something as simple as your cell phone which you already have. But there are some things that you can get that can make it a little bit better. Might I suggest something like Manfrotto handheld cell phone tripod? It’s very affordable and it has a bunch of different options for you to use it. You can use it to put your phone in horizontally or you can take the attachment off and make it so that your phone is vertical. This is actually one of my first tripods I ever bought, so I highly encourage you to check that out as well. So while you’re also using your phone, you want to try using other things to help make sure you can be seen, and that you can be heard, which are two crucial things to all video, but especially on LinkedIn. It’s very important that people can see you, so I’m

Get More Facebook Views & Organic Reach // Make Better Videos With These Tips

In this blog, we’re going to dive into how you can make better videos for Facebook. And we’re going to really focus on three main things. Formatting, algorithm, and my tips to help you find success. Formatting Now, when it comes to creating videos on Facebook, it’s important to have the right tool, which is why I’ve partnered with Kapwing to put this video together for you. Kapwing is my go-to tool and resource for creating all of my videos that I use for social media, Facebook, Instagram, LinkedIn, all of that. They have a fantastic and vast workspace that allows for me to create so many social specific videos out of my existing content. I’m able to resize video, autogenerate, and embed closed captions into my videos, add images, add text, do the different bars, all kinds of stuff. Kapwing just makes it super easy and super quick, and my favorite part about this tool, it’s free. So, when it comes to formatting, we’re going be talking about two things. How long should your video be? And what size should your video be?  How long should your video be?  I get asked this question all the time when it comes to anything really related to creating video content. And my answer to you when it comes to Facebook specifically is, it’s as long as it needs to be, but not one second longer than it needs to be. 59% of video consumers will stop watching your video or scroll past it if they think that it’s too long or has too much extra unnecessary pieces of information. So you really gotta get to the point no matter how long your video is going to be for Facebook. So, when it comes to length, I want you to focus on two different kinds of length of video. Long binge worthy content and short thumb scrolling content. When it comes to binge worthy content, these are going to be longer videos that are over three minutes, probably somewhere in the vicinity of like three to seven minutes that people are going to keep expecting from you. It’s where you’re going to be showing up on a regular basis. Maybe it’s a series or something that you’re doing on a continuous basis. Some of my favorite creators that do this is the Holderness family, or a scary mommy, or even people like Kristina Kuzmic, who are creating really great engaging content on the regular, and consistently to engage with you. By creating that longer content, you’re also going to have the added bonus of qualifying for Facebook ad revenue. When you hit a thousand likes on your Facebook page, as well as you hit a certain milestone of watch time, over ten thousand minutes of watch time, you can start earning money on your Facebook page just like you do with ad sets, so when you create binge worthy content that is engaging and long lasting on the platform, Facebook will ultimately reward you for that. The second piece of video content I want you to focus on are the videos that are shorter in length. These are going to be the videos I’m going to encourage small business owners to really focus on. They’re quick, they’re easy, and they’re to the point. In fact, Facebook recommends that small businesses create videos that are 15 seconds or less. But the most important piece of content being in the first three seconds of the video. They want you to get to the point, get in and get out, ’cause again, I call this thumb scrolling content. This is stuff that can be easily consumed in a thumb scroll. Now, the kind of videos that you’re gonna want to create for something like this are going to be teasers for other bigger things that you have going on, but also text based videos as well where you have like text on the screen and video animations or photos in the background, or informative videos as well, which of course you can see on the screen some examples of what I’m talking about. I think the most important thing for you to remember when it comes to creating your videos, the most important thing is not to have information or video or clips that don’t serve a purpose. Get in, get out as quickly as possible and don’t waste people’s time. All right, now let’s talk about the size of your video. Now, over 500 million people are watching videos daily on Facebook, but 65% of them are watching them on mobile, so what’s the right size that you should that you should be using for the videos that you’re trying to create to have the best success for you in that watch time on Facebook.    Formatting So, this comes back to us wanting to focus on two different things. We’re going to focus on, again, the binge worthy content and that short content. If you’re creating long episodic content, you want to be using that horizontal format. You’re going to be creating your videos with the dimensions of 1280 x 720. This is pretty standard across the board for most platforms. LinkedIn, YouTube, and Facebook all use this as their standard. And the reason they do that is because it’s the average size of your computer screen or a TV screen. So, when it comes to the size of your short form videos, you’re going to want to think, how much of that phone screen can I take up? The best thing that you can do is create square or slightly bigger videos that are at a 5 x 4 aspect ratio. This is going to be really important for grabbing their attention because it’s taking up so much of their phone. This is especially going to be helpful if you’re doing what I suggested to you when we talked about how long your videos should be about using that first three

Make Better Instagram Videos // Get More Views, Engagement And Followers!

So you’re creating videos for Instagram, and you’re like, what do I do to make these better, because the struggle is real. I’m not getting the views I want, and I’m thinking this is a gigantic waste of my time. I am here for you, and in this blog we are going to breakdown how you can make better videos that you can get more views, engagement and followers on the gram. Before we dive into all the different things that you need to know to make better videos, I want you to know this blog is brought to you by Kapwing. I’m going to go into more detail about them later on, but it is my number one go to source for creating all things social video. They make it super easy, and my favorite part is it’s free to use!  Kapwing So what we’re going to cover in this video is going to be details, like the algorithm and the video size. What types of video you can make that are going to perform well on Instagram, as well as what you can do to improve your videos to make them do better. You obviously need to know very explicitly, we’re talking about videos for the newsfeed, not Instagram TV and not Instagram stories. That will be my next post that I’m going to share with you. Now, when we’re talking about the algorithm, I’m going to give you some very specific facts about this. Coming straight from the source, Instagram themselves. So many people are experts, and think they figured out how to game the system, and blah blah blah. When it comes to videos specifically, the piece that the algorithm cares most about are your video views. Some people like to think it’s likes and comments and shares, when in fact it’s how many people are watching your video. That’s what’s going to matter most. So the more people that will watch your video, and the longer they watch your video, the more likely they’re going to be served your other content in the future. And honestly, if someone’s spending that time watching the video, you’re probably already going to get some kind of engagement from it anyway, whether it’s hitting that double tap for that like, or hitting that comment. And no matter what anybody tells you, how long your comments are don’t matter either. Even if it’s someone just putting up a fist bump emoji, that works. Despite what all these experts say, photos and videos are treated exactly the same on the algorithm. It really is about the user’s preference. So because I personally like watching more videos on Instagram, Instagram tends to feed me content that has more videos in it. They just calculate what I engage with more. So again, if more people are engaging and watching your videos, then they’re going to be served more videos, including yours, when they’re scrolling their feed. However, one of the things that is important to know, is that when you’re using a video, people are spending more time on your content. Which again, kinda shows to Instagram, ‘hey they’re getting more views, more time being spent on that account. I’m going to make sure to service them two followers that like this content more.’ So videos give you longer time to interact and engage with your followers. And as a bonus, when you’re posting up a video, it takes up four times more space than regular posts when it comes to the explore tab. So if you’re looking to get more attention using video in the explore feed is going to be more beneficial for you, because you get more real estate on the platform.    Let’s Get More Real Estate Now let’s talk about video size, specifically for the newsfeed. You have two options when it comes to video size. One is the traditional square, which is 1080 pixels by 1080 pixels. Or another option for you is if you’re looking to get more real estate in that thumb scroll, you can create your videos at a 1080 by 1350 pixel aspect ratio, which is also like a 5 by 4 size. You can take up more of the feed. It is important to know that when you’re creating your video, that you’re thinking about how it’s going to look on your Instagram grid. Because again, you’re still being limited to that 1080 by 1080 square. So it’s important to make sure that nothing important, especially if you have text, or something that you’re showing off, is seen in those top and bottom parts. There are so many different types of content that you can create on Instagram with video that it’s just gonna be crazy, and I can’t wait to share them all with you.    Animated Quotes One of my favorite pieces of content to create on Instagram are quote videos. This is where we’re going to take our boring static quotes, that are super awesome and inspiring, and boost them up a level, and make them that much more engaging, and thumb scroll stopping, so that people are more likely to engage with your brand, and of course watch your videos, and your other videos in turn. All right, I’m going to show you guys how to make this text animated quote image for your Instagram newsfeed. So first things first, you’re gonna go to Kapwing. You’re going to click ‘new project’, then ‘start with the studio’, and you’re going to click ‘start with blank canvas’. Now what I really love about Kapwing is that you can create something from nothing, or you can bring things in. So if you have your own video you want to use, or if you have your own images you want to use, it’s really great. Now another thing that I like is that if you have specific brand colors, it will recognize those in the tools as well. I used the quote

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An Instagram grid layout helps you think about the overall look of your feed, based on each square on the grid. You can create a consistent layout by carefully planning each square.

How To Light Your Videos for Video Marketing

How to light your video

How To Light Your Videos for Video Marketing // It’s time to let yourself shine. in these lighting tips for recording youtube videos I deep dive into my personal set up and some tricks and tips how to get the most out of your lighting.

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