Build a successful & profitable business with social media
As business owners, we’re just trying to figure out what it’s going to take to be successful and profitable in the most effective way possible, which is why I’m going to break down how you can build a successful and profitable business with social media. I have been in this game since 2009, being a social media marketer in 2009 wasn’t even a job that really existed. So I think I’ve got some years and a whole crap ton of experience to help make this dream possible for you. I’ve worked with hundreds of businesses and have been able to figure out what’s going to work for you so that you can find success. Getting Started When you’re getting started, you’re actually going to dive into what your objectives and goals are with your social media. It can’t be something as lame as like, “Oh, I want to get sales.” Sales is the objective of everything, making money as our bottom line. So let’s just assume that that’s everyone’s goal. And what we’re going to figure out is, what are the other goals that you want to attach to your social media? Do you want to make a hundred thousand dollars a month? Do you want to build your list to 10,000 people? Are you trying to promote yourself as an expert in your industry? What are the very specific goals that you want to set and how do you want to accomplish them on social media? By having those very clearly defined, it’s going to make everything that you’re going to create, produce, and funnel make sense for you because your bottom line, which is the goal and the objective is all that truly matters. Social media is just a really fun way to get to that goal. Know Your Audience Now you need to study and know your audience. This goes into knowing who your perfect customer is, who would you sell to? Who would you love to work with? By knowing exactly who this person is, you’re going to be able to, again, get those goals and objectives met sooner. And you’re also going to be able to funnel in a lot of these other things that we’re going to talk about. You have to know who you’re talking to. That’s how this whole marketing thing works. You have to know who you’re talking to. So you know exactly how to phrase things where you should be, what you need to offer them and how you’re going to do that. I know that you are here because you want to build your business profitably and how you’re going to do that is because I’m relating to you, because I too am a business owner. I have lots of experience and you definitely came for the information, but stay for the sassiness. That is what we’re here to do. I know you. You don’t know me. I know your objectives. I know your struggle, which is why you are here reading this blog. Now, once you know who you’re talking to, you’re going to be able to figure out where it is that they spend their time online. Finding Your Audience Not everybody’s social media habits are the same. Some demographics really like Facebook. Some demographics like Instagram. Some people are really into Twitter. Some people are really into Clubhouse. Some people are really into YouTube. You have to pick the platform that’s going to talk to the greatest portion of your audience. I know mine, a platform for talking to people is on YouTube. But I also know that my secondary platform is actually going to be on Instagram because that’s where I can connect with people in a totally new, fun way versus like what I do here, which is inform you and educate you in long article form. Over there, I’m having fun, maintaining, informing and inspiring. So I know where you like to spend your time, which is why you’re here. You need to figure out where your people spend most of their time and you usually can dive into it by those demographics. Now, once you pick the platform, you need to study the kind of content that performs best on that platform. How to post on the best platform For the most part, you can probably bank on the fact that video of some kind is going to be in a really important part of what you’re going to create. If it’s Instagram, doing stories and reels is really vital to your success. If you’re on YouTube, long form content is going to be successful. If you’re doing something on Facebook or Twitter, you’re going to probably want short form video content. Whatever the mediums are that performed best on those platforms, you need to figure out what those are and study them and analyze them so that you’re going to be able to create content that’s going to be effective for your audience to accomplish your objectives and goals. Do you like how I like it brought that all back around? Can you do what is needed or do you need help With the studying of what kind of content you should be creating and what’s going to perform best. You’re also going to need to tap into the like, “Am I skilled enough to make this happen?” So a little story about your girl Desiree from day one, day one of being on YouTube, I have had an editor. That’s right. I knew it was so important for me to be here to help you, that I needed to remove any barrier I had that as a mom, as a military wife and an entrepreneur running a business, and this amount of time to do it and trying to add in this other thing of doing video editing was not a skill I was willing to develop or something I was willing to sacrifice that time for. So by
9 Live Streaming Tips and Tricks for More Engagement
One of the biggest benefits of getting a livestream is that you get to engage with your audience, but how do you get people to actually show up and do things for your livestream so that you can have that engagement and build up for every community that you’re looking for? I’m going to break down for you how to create a more engaging livestream so that you can just crush it with your live streaming goals. Let’s dive into these different things that are going to help make sure that your live streaming game is going to be on point. Now, before you even start live streaming, before you even hit that go button, you want to make sure that you have everything in place to make sure that your livestream has the most chance for success, that you have a good view for your webcam, that you have really good internet, that you have good lighting, that you have good sound. To know all the things that you need to have in place in order to hit that live button with success, I have a checklist that’ll break down everything you want to make sure that you grab and do before you even dive in to your livestream. This checklist is going to go over things like lighting, sound, run of show and so forth. Live Stream Promotion It’s important to make sure that you’re not just going live for the sake of going live. You want to have a warm-up and a lead into it. You’re going to be able to schedule your livestream up to a week before they go live, and no longer than that. Facebook does not let you do anything more than seven days in advance, and YouTube is going to want you to do that as well. So schedule your livestream ahead of time and make sure you have everything very clearly spread out. You want to have your title. You want to have your description. You want to have a good thumbnail and you want to know what time you’re going to be there. A lot of people ask, can I promote? Can I boost, put money behind my livestream? And the answer is no, you cannot boost or promote a livestream and largely because that content hasn’t been created yet. In order for Facebook or Instagram or YouTube advertising to work, they have to know what the content is going to be. Well, you haven’t gone live yet, so you don’t know what you’re going to say or do yet. Therefore, they cannot approve any kind of boost of post because of their terms and conditions. However, what you can do is create a Facebook event that will promote your livestream. You can boost that. You can also do posts on your Facebook and boost those as well, or do them on Instagram or wherever else you are using. Whatever your means are for promoting, by having that scheduled link to share, it’s going to make it easier for you to promote your live stream and get more people to attend. Producing your live stream So now, we’re going to dive in what you want to do during your livestream to make sure that it flows well and that it’s engaging well. First things first, don’t jump right out of the gate with what you’re going to say. I don’t jump into, “hey guys, let’s dive into this”, because you’re not giving any time for your audience to join in. It takes a second for those modifications to come through for Facebook and YouTube. So give it a little bit of a padding, like a three-minute timer might be a really great lead in for you. By having a countdown timer, it gives time for all of the notifications to happen, for people to join in on you so that you know what’s going on and they can kind of get all set and cozy and ready to consume your livestream that you have created. If you just dive into it, you’re going to hurt yourself. For those of you that record for the replay, remember in Facebook and in YouTube, you can edit out those beginning and end parts that maybe you don’t want to have for your recording that you use again and again and again. So don’t worry about that timer staying there forever. You just want to make sure you have it leading into the livestream.The next thing that you can do for your livestream to make it more engaging is start with a little bit of banter and fun. Have a reason leading into what your main topic is. So let’s say you’re doing a whole video about the latest in the insurance business, like 10 things you need to know about what’s changing in insurance. Maybe you can have a little banter about humor, funny things, things that are happening at your agency or whatever it may be leading into that. One of the bonus steps I want to give to you is it’s really great to have a co-host, even if it’s just a guest that comes in on a regular basis to help you. It’s really helpful to have someone to bounce things off of and have conversations with. Trying to do a livestream by yourself can be really hard. I know, I do it on a regular basis with the Women of YouTube group and a lot of it’s because I’m teaching people how to do things and I’m relying on the comments to get the back and forth started, but when I have a guest on, it just goes so much better and it’s just so much more fun and fluid. It’s much more conversational versus me commenting on comments. So, consider having a guest to have as a banter for you and have that lead in, that warm-up, into your main topic. Getting Engagement on your Live Stream
How to deal with sucking at everything
If there’s anything I’ve learned over the last 10 years, adulting sucks. Everywhere you look, it seems like people just have everything together on their social media, with their picture-perfect everything. And no matter what you try to make or do for yourself, it seems like you’re just making mistake after mistake, in business, and in life. The weight of doing it all has you so uninspired and incredibly unmotivated, and you just don’t know what to do. Trust me. If anyone’s going to understand, it’s me. I get it. I have been falling on my face left and right in business, as a wife, as a mom, and life in general. And I figured it was time I needed to put this down onto paper to share with you because I’m pretty sure that you do not want to feel as crazy or as lonely as I did. Now, don’t worry. This is not a self-help book because I clearly have no idea what I am doing. But I have learned some things along the way that I think that you can really relate to and maybe even learn from, like setting boundaries between your kids and your family. Have you ever had this conversation? Kids: Mommy, Mommy, Mommy. Come out. You: Mommy’s still going potty. Kids: Mommy, Mommy, Mommy. Come out. Or maybe you’re trying to figure out what it takes to start a business, and you have absolutely no idea what in the world you’re doing, but you do hopefully want to supplement your family’s income or maybe even become the breadwinner. But you don’t have to take my word for it. Let’s see what these other hot messes have to say. “I wish when I had the vision to start creating a family history channel on YouTube that I had Desiree in my back pocket. It took me two years to get started because I thought I had to be perfect. Desiree teaches you, no, you don’t have to be perfect. You have to start. Grab Desiree’s book and start, suck, and get better.” – Devon L. “I am a hot mess mama, entrepreneur, business owner, trying to be successful, trying to hit those marks, be a good mom, be a good wife, be successful in your business. And you know, we fail at those things sometimes, and it’s okay. You literally have to start somewhere. Desiree’s book has just been absolutely amazing in my life, and apply those concepts and things. So Desiree, thanks for writing, Start. Suck. Get Better!, because that’s my life. As a former high school English teacher who entered the entrepreneurial world three or four years ago, Desiree’s book was so helpful. It helped me to see there is a journey in the whole entrepreneurial process. I laughed with her. I cried with her. It was a wonderful read as well as truly inspirational. Must read.” – Kiki Chatfield I want to be a part of your journey so that you never have to feel alone, overwhelmed, or lost ever again. I want to be a part of your journey so that you can start, suck, and get better with me, together. As always, YOU are impossibly amazing!
What to Post on Instagram to Grow Your Engagement and Following
When you’re trying to use social media to grow your brand or business, it’s important to make sure that what you’re posting is going to convert best for you, because what’s the point of doing all of this if we’re not going to get business from it? So I’m going to assume that you already know who your perfect customer is, what you have to offer, what you’re selling, all that kind of stuff. What we’re going to focus on is how to take that information and turn it into engaging and converting content to grow the brand. So here’s some of the things that I want you to consider when you’re putting all of this together. Categorize Your Content First things first, you want to put everything into specific buckets. So you as a person, you as a brand, have very specific things about you that you can group all of your content into. So for me, for example, a lot of my content is grouped into YouTube and live streaming and video marketing. The middle part is a lot about my life, all the craziness that it is, and this third part is all about agency running and being a social media marketer. So these three buckets that I have are what I use to create all of my content, everything that I do ties back to a message that supports what that is. You need to be very clear with the kind of content that you want to create in those specific buckets. Let’s say you’re a real estate agent, your buckets could be something like things to do in the city that you’re in, houses that are on the market, and how your customers love you and how you take care of them. These are the three buckets that you’d want to clump everything into. Let’s say you do something in a service business, like insurance or something. So then maybe we have information about insurance, information about you and why they should trust you, and then how you’ve helped people and examples of why people need insurance. So these three buckets are going to be where you live. I suggest that you do at least three, but the more you do, the more muddy your content can get. But if you have less than three, it’s going to be two, one note, one message, and I don’t want you to be there. So pick your buckets that you can put your content into. So you are always checking back to ensure what you need to say fits into these buckets. If it doesn’t, you don’t do it. If it does, you go with it.Find the Right Hashtags Next thing is to find hashtags that match your three buckets, and you also want to make sure that what hashtags you create aren’t super vague and super overused. I don’t want you to use #love for everything. That’s super overused and not going to get you anywhere. One of the really easy ways to find out the right hashtags to use is to go see what your competitors or people who are parallel to you in what you do are using for their content. Obviously, not just anybody, if your competitor doesn’t have a social presence then that’s not going to work, I’m talking about people in your industry that are dominating or doing really well, go see what hashtags they’re using and see if it aligns with what you’re doing. Another thing to consider is local hashtags. What are the hashtags that are being used locally in your community or city? I live in Phoenix, for example, and some really popular hashtags would be #SupportLocalAZ, #LocalAZ. Things like that. I can go to those hashtags and find other hashtags that match it and group them into what I’m doing. Association is the best way for people to find you and hashtags accomplish that. Categorize Your Hashtags Once you have different hashtags that you want to use, you want to line them up into buckets. Again, that’s why the original bucket point is important. So if I’m talking about lifestyle stuff, I want to keep all those hashtags grouped together. If I’m talking about business, YouTube, and video, I want to keep those hashtags together. If I want to talk about business and social media, I want those hashtags grouped together. You want to make sure that your hashtags are independent of each other, but you’re also going to want hashtags that you use across the board. So here’s how I’m going to encourage you to do this. You can have up to 30 hashtags on anything that you post, so what I suggest is to have 20 hashtags for each bucket and then 10 hashtags that you use for everything. That way those things about your brand never change. For me, everything is #YouTuber, #WomenofYouTube, #Creator, #WomanCreator, #Womanpreneur. These are the ones I use all the time because everything I create is associated with those hashtags. So create those and put them somewhere you can save them and keep referencing them. I recommend a Google doc because that’s what we do internally at my agency. Create Your Content Now that you have your buckets for content and your hashtags that you’re using, now we need to create different kinds of content. You need to make sure that you’re creating a good variety of content. Instagram is a plethora of different kinds of content. There are carousels, reels, images, videos, Instagram TV, and stories. There’s so many options so it’s really important to make sure that you’re creating a variety of content types that fit into what keeps your Instagram fresh. Freaky, freaky, fresh. But also keep it relevant. If you’re just posting image after image, after image, it’s going to get stale, and the algorithm and your users are going to recognize that. So make sure that you add in that variety because that’s the
Live Stream Tips & Trends for 2021
I talk about live streaming a lot in this channel, and I will be the first to admit that there are a lot of other really amazing live streaming experts out there to learn from. So in this video, I brought together 10 of my friends and experts to help give you more tips and trends that you can expect for your live streaming game in 2021. I truly believe that livestreaming is one of the easiest ways to create video content for any business. You don’t have to worry about editing. You don’t have to worry about all the extra bells and whistles. You can just go live and share your genius and truth and make the magic happen, which is why you’re going to need a really great tool to do this. “My quick livestreaming tip, it’s an obvious one when you hear it. But it’s to run a speed test before you go live. You want to make sure that the internet speed that you’re using, specifically the upload speed, is going to be good enough for a consistent, high-quality stream or feed from your computer or your device through to whatever platform it is that you’re going to be livestreaming on. – Justin Head over to the website speedtest.net and run a test on there or grab the speed test app on your device. Specifically what you’re looking for when you’re running a speed test is your upload speed. You also want to make sure not only that you have enough upload speed, but also that it is a consistent upload speed, that it’s not really good for a few seconds and then really bad and fluctuating a lot. Running a speed test will tell you those two things, that you have a decent enough upload speed, but also that it is a stable connection as well. Then for the cases where your internet speed might not be enough or it isn’t stable, then that’s when you could look at an alternative internet connection before you go live, so maybe hotspotting from your phone or another device, just so you can save your sanity and have a better, more successful livestream.” I cannot tell you how many times I go into livestreams and other people are just having all of the glitches and all the problems, or even for myself, I go into livestreams, and my internet cannot get it together. So really heed Justin’s advice and do that speed test before you dive into a livestream, and if all else fails, just restart everything before you plan to go live. “One of the tips that I would definitely give when it comes to entrepreneurs that’s getting into content creation is to really pay attention to short-form video content. If you’re already doing a livestream, one of the best things that you can do is begin to repurpose that content, meaning you’re taking your 30, 40, 60 minutes or longer livestreams, and you’re reproducing that into shorter form content. When you think about TikTok and what all happened in 2020, it got to the point where everybody’s focusing on 15, 30, and 60 second videos, and you may be thinking that’s not enough time to really provide enough value, I would suggest that it actually is. When you think about what can you do in 15, 30, or 60 seconds, it makes you have to be very, very specific about what you say, what you show, and what you share. When you think about your outline or your run of show for your livestream, what is a tip that you can bake into that livestream so that you can go in later and pull that 15, 30, or 60 second piece out and redistribute that to whether it’s TikTok, Instagram, or what have you. Really pay attention to not just the pieces and the tips and the value that you’re going to deliver in the livestream, but really start thinking about how you can repurpose that content. All of that is going to start in the preparation phase of your livestream, thinking about the outline, baking in those tips or the points that you want to address, that you can then pull those snippets out and share them on social media in short-form, micro content.” – Diana Gladney You know I love me some content repurposing up in these parts, and livestreaming is a great way to do that. Diana hit the nail on the head. This is the best thing that you could do with your livestreams to get more mileage out of them, to help grow your brand, and of course, cover your bases with that content calendar. “My number one tip for 2021 is to make sure that the streams you create this year hold true to your value proposition from the beginning to the end. This way, your viewers will find value not only in your regularly scheduled content but in the videos you livestream. The replay value can add up to thousands of more views than you’re already driving to your channel.” – Daniel Batal It’s really easy for us to get distracted with all the different things that we have going on and objectives and purposes of what we’re trying to do. Keeping your value proposition in mind is going to allow for your vision and purpose for your channel and for your business to be incredibly clear, not just for you, but also for your audience. “My tip for you is to have more guests on your shows. I love having guests. In fact, when I look back at all my analytics, some of my most high performing livestreams are when I have a guest come on my show, whether it be a fun guest, a customer, a peer, or somebody that comes and offers a lot of value for my audience. “You want to be selective with who you’re going to have on your show. You want to
From YouTube to Podcasting: How to Be Bingeable Everywhere, with Desiree Martinez of the Women of YouTube Podcast
Discover how empowering and inspiring other women make you bingeable.
How To Monetize Videos On Facebook Page // Understanding Facebook Monetization
I was recently asked in my YouTube comments, how do I monetize my channel on Facebook? What does that look like? So in this post, I’m going to break down for you what Facebook monetization looks like for your videos. How to Monetize Your Facebook Page If you’re looking to monetize your Facebook channel, you’re going to want to get started with a really good content strategy because a content strategy is the foundation for everything that you’re going to do on social media and really for marketing in general. There are three ways for you to monetize your content on Facebook. The first way is Facebook subscriptions. Second is going to be with in-stream ads and the third is going to be with brand collaboration. So let’s dive into each one of these, so you know what they are and what the requirements are for you to qualify for them with Facebook. Facebook Fan Subscriptions All right, with fan subscriptions, this is where you can do a monthly recurring subscription with your followers to give them extra added value. This could be extra training, extra digital services, one on one consultations. Whatever it is that you want to charge people on a monthly basis, you can do this with Facebook fan subscription. So in order to qualify for fan subscriptions, the first thing is you have to have 10,000 people that follow your page, and you’re going to need one of these two things. You’re going to need 5000 post engagements over the course of 60 days, or you’re gonna need 180 views on your videos, again, in the course of 60 days. These are the measurements that Facebook has so that they know exactly like how engaged people are going to be when it’s really worth it for them to offer this to you and really even if to be worth your time. They want to make sure that you have a really good audience in place that’s engaging with you before you offer something like this. Brand Collaborations Next, let’s talk about brand collaborations. Brand collaborations allow for other brands to find you and use your followers to promote their products or service. You would post as yourself promoting their product or service. You can do this with things like products, merchandise, all kinds of stuff. So once your qualified, brands can reach out to you and offer you money in exchange for postings. People are still iffy on whether this is a good thing or not. It allows for brands to connect with people in a new trusted way because Facebook is acting as the hub, and there’s a whole qualification process, but oftentimes people feel that they’re not getting offered enough money for what it’s worth, especially because Facebook is taking such a big percentage of these posts. That’s why a lot of people choose to do this themselves, but you might not be able to have access to brands any other way, so it’s still worth opening up for your page. So how do you qualify? In order to qualify, you have to have a minimum of 1000 followers. That’s their measurement for getting started with this, and then they want you to have 15,000 engagements in 60 days, or they want you to have 180,000 views on your videos over the course of 60 days, or they want 30,000 one minute views on your three or longer minute videos. I know it’s kind of a tongue twister but stick with me here. In-Stream Ads The next one that we’re going to talk about is the most popular and the most lucrative, this is going to be in-stream ads. Have you ever been watching a Facebook video and at that 60-second mark, an ad pops up, and it’s usually 10 to 15 seconds promoting something like a product or a service or something local to your area? Well, these are called in-stream ads, and this is how a lot of video creators have found financial success on Facebook. So in order to qualify for in-stream ads, you have to have a minimum of 10,000 followers and 30,000 one minute views on your videos that are over three minutes long. This is why I emphasize a lot in this channel that you should be making long-form videos on Facebook that are a minimum of three minutes long because eventually, you’re going to qualify for in-stream ads which are a great way for you to make residual income. Live Stream Videos So I know what things that you’re probably already asking me, “Well Desiree what about live stream videos?” In order to qualify for your live streams to get ads, you need to have a minimum of 2000 followers and your live stream needs to get 300 concurrent views at one time. So how this means is one you have 2000 followers, and over 300 people are watching your live stream at one point, but what’s really cool is that once you meet this qualification, literally while you’re live streaming, you’ll get a little pop up on Facebook saying this qualifies for an ad break, and you can take it to make ad revenue from your live stream. What’s kind of neat about this is it has a lower threshold for followers, but a higher view count during that live stream. A lot of people will get their views for their live streams afterward. So this is a good thing for you to work towards on your live streams. Checking Your Qualifications Now I’m going show you how you can check to see if your Facebook page qualifies for any of these monetization features. To get started, you’re going to go to business.facebook.com/creatorstudio, where you’re going to have all of your Facebook pages and what’s going on in here. You’re going to go down to the left-hand side to monetization and you’re going to see what you are eligible for based on the page
Why You Should Go Live On YouTube Premier vs Live – Which Should You Do
I love YouTube! I think it’s a great way to connect with people, solve problems, and be entertained on a regular basis. But, as a YouTube creator, I run into a lot of questions that I’m asking myself. Things like, “Should I be using Premiere?” “Should I just be pre-recording stuff?” “What am I supposed to be doing with this whole live-streaming thing?” And let’s not even go into how analytics are just a whole mess to try and figure out. It definitely takes a lot of work. But in this post, I really want to dive into, why you should be live-streaming versus using Premiere or even just posting out pre-recorded videos. Let’s Dive into Live Pigeon Now, recently I was introduced to this really wonderful, awesome, amazing, tool called, LIVE pigeon. You’re going to want to use LIVE pigeon because it’s going to let you live-stream, pre-recorded videos to your YouTube Channel. Can we just take a minute to let that marinate about how awesome that actually is? Oh, you don’t know why? Okay, so let’s dive into this. So I’ve been getting asked a lot, why should I live-stream these pre-recorded videos versus just doing a Premiere? Well, the thing is, is that YouTube does things in their own unique way. And every feature has a special way of putting things out into the Universe. So, with the Premiere feature, it allows you to take your pre-recorded, beautifully put together video content and watch it with your audience. You can schedule this out. You get this little like video schedule thing that goes up on your YouTube interface and you’re able to see like, “Hey, this person has a video coming out at this time!” And you guys can watch it together. And just like a live-stream, you have a chat that happens at the same time. There are a lot of really great benefits like you can get Super Chats and you can do your Memberships, and all of that great stuff for additional revenue options, when it comes to YouTube. However, the Premiere feature notification system is kind of limiting, in my opinion. 30 minutes prior to your video going live through the Premiere, and when it actually goes live through the Premiere, YouTube pushes the notification to your bell subscribers that this video is happening, and hopefully, it pulls them in to watch with you. And then you can have the chat and watch the video together. This is a really nice idea, but if you want to increase people watching your video when it happens, you’re going to want to do it as a live-stream. Live Stream on Youtube Live-stream on YouTube is very similar to Premiere. You can schedule it out, you put the notifications up, you can fill in your titles and your thumbnails, and all of the things. But the promotional system is very different for live-streams versus Premieres. So not only are you going to get the usual bell notifications and all that kinda jazz that come with new videos going up. So when your video is live, you’re more likely to get people who have never been apart of your YouTube journey or who have subscribed to you, maybe haven’t visited your channel in a while, and they’re gonna be like, “Oh, yeah, I’m gonna go watch that video, because that looks really interesting.” I personally have seen a gigantic increase in my initial views and my day one views by doing pre-recorded live videos versus using Premiere, which I was also using very adamantly as well. So with live-stream, we’re going to be able to schedule those pre-recorded live videos so that you can do all of the same things that Premiere, but get the benefit that YouTube has for you with Live. Now, if you just wanna live-stream, go for it, go nuts. In fact, I would encourage you to use a third-party tool, like StreamYard, which allows you to go live, interact, engage, answer questions, and go for long amounts of time to your heart’s desire. But, if you have a channel kinda like mine, where you’re resource-driven and you put a lot of time and energy and research into what you’re going to do to share and connect with your audience, especially when it comes to respecting their time, definitely check out LIVE pigeon. And until next time, I’ll see you soon.
Create Gary Vee Style Videos For Social Media // What To Do and HOW to Do It!
There is no denying that Gary Vee is prolifically using social media to grow his brand. Sometimes you go on all these different social networks like Facebook and Twitter and Instagram and LinkedIn. And he is just there creating totally unique content for each platform. And it can be really overwhelming for those of us that are trying to figure out just how to create one video that does one thing. Stay tuned to find out ’cause in this video we’re gonna break it down for you. So it’s gonna be super easy for you to do. Create Like Gary Vee Gary Vee’s strategy is so prolific and he is constantly creating new content for all of us to consume. So how are you, a normal business owner, supposed to really create content as much as Gary in the way that he does? Now I was fortunate enough to get to meet Gary Vee back in 2013. When I was like some odd weeks pregnant and I got his new book “Jab, Jab, Jab, Right Hook.” And it really kind of transformed how I was doing with social media and how I looked at things. I really entered into a world of time to solve people’s problems. And that’s exactly what I preach here on this channel like Gary does all the time. Show up for people and solve their problems. Well, I’m about to solve a really big problem for you. Which is how can you easily create videos as frequently as Gary? Work Smarter Not Harder And with that, we’re going to also include today’s sponsor for this post, Kapwing, which is my go-to website and resource for creating all of my social videos for my business and also for my clients. Kapwing is fantastic for resizing videos, adding closed captions, doing progress bars. Just making your videos look really awesome for social media. Super, super easy. So in this post, we’re gonna dissect three things that Gary Vee is doing so that you can apply this strategy to your business. One, we’re gonna go over how he creates his content. What you can learn from it and how you can do it with a little help from Kapwing. How Gary Creates One of the things that’s incredibly unique about Gary is that he is always recording video. He actually has people that follow him around on a constant basis filming him when we’re not in COVID. And even through COVID, he has taken to doing his “Tea With GaryVee” where he is live streaming on a regular basis. To create content to talk to people who are part of his fan base he can help. But this can be really hard for you. Especially because like I said, you’re probably a normal person who is busy working in their business. No one is expecting you to be Gary Vee. It would be really awesome if you have someone that can film you. Or maybe if you have a special occasion or an event that you’re doing. You could probably have someone come in and film for you. But for the most part, it’s going to probably be a little bit harder for you to create as much content as Gary does. So how can you do this? Record Everything Well, the first thing I’m going to advise you to do is do consider recording every meeting that you have. That’s right. Get on to Zoom, do a live stream, and talk to your potential customers and your current customers. You never know when that little stroke, that line, that little 30 seconds to a minute piece of genius is gonna come out of your mouth. So why not be ready when it does? Because I can’t tell you how many times I’m having a conversation with somebody I’m like, “Aw man, that was really good, I wish I had recorded that.” We live in a world where live streaming and Zoom are just kind of the new normal. So no one is going anything to bat an eye at you recording or using this footage over again for your social media content. So really take that cue of Gary recording everything that he’s doing and find a way to do that for yourself as well. What do people keep asking you? My second tip for you when you’re trying to record a video is really sit down and look at what are the things that people keep asking you questions about? Are you getting these emails, maybe a text message? Or are you fortunate enough to be getting these questions on social media or on your YouTube videos? Take these questions, sit down with your camera just like I’m doing with you right here. And just have a conversation with the camera or aka Bob to solve his problem. By solving other people’s problems it’s going to come across as so genuine and so real. And this is a no SEO moment. The reason this is a no SEO moment is that it’s not about getting found in search and doing all the stuff. It’s about connecting with people by solving their actual problems. These sort of videos are going to allow you to really connect with people and have that emotional bond that you are hoping to get. That comes from answering questions from your customers. Not everything is about being found in search. Sometimes it’s about helping people with their actual problems right then and there. And I might add, this is something that Gary does all of the time. So if we’re here to be like Gary, this is how you do it. Get the Look Now let’s dissect the physical look of a Gary Vee video and why it is successful. The video I reference has three main parts. We have our text and title at the bottom. We have the actual video in the middle. And at the bottom, we have
Why You Should Use Hashtags On Facebook // Increase Your Organic Reach on Facebook With Hashtags
You probably got a notification recently that said if you want to increase your engagement and reach for your posts, you should add hashtags. Does this mean that Facebook is actually caring about hashtags for their algorithm? Keep reading and find out! History of the Hashtag Now, hashtags are going to be a vital part of your content strategy going forward after you read this blog. Hashtags came to Facebook way back in 2013, and they really didn’t do much with them. They were kind of like, yeah, we’re okay with them, but it doesn’t do anything. Now, unlike other platforms like Twitter and Instagram and LinkedIn where hashtags are a vital part of your post’s success, Facebook has, for the most part, been like, whatever, but now they’re actually giving it the attention and weight that it deserves to increase the organic reach of your post. So this all started back in May of 2020 when Facebook decided to push #supportsmallbusiness. This was to allow users in local areas to support their local businesses to help keep them alive through the COVID pandemic crisis. Since then, they’ve encouraged Facebook pages to add hashtags to their posts so that they can boost engagement and reach. While it really isn’t clear what this has to do with the algorithm or how it works, Facebook has said add hashtags to your posts to give it the little bump in organic reach that it has, and let’s be honest, I think all of us will take any little bit of organic reach that we can when it comes to Facebook. How do they work?! So how do hashtags work on Facebook? Well, it’s just like everywhere else. You take one word or a series of words with no spaces and add that pound or number sign to the front of it. When you add it to your Facebook post, I encourage you to put it at the bottom and make sure not to do too many because that’s just tacky, and remember, your Facebook audience is just going to be getting used to you using hashtags again on this new platform. You have to remember, your viewers aren’t used to you using hashtags on Facebook and they’re probably not used to seeing them either. So use them very lightly and delicately when you’re adding them to your posts. Once you have made that hashtag for your post, it becomes a button that you can click and it will take you to other posts that you have that have your hashtag included. So let’s use puppies for example. If you add puppies to your post and you click on that puppies hashtag, you’re going to be taken to a hashtag list on Facebook that’s going to list all of the awesome hashtags that have puppies on it. Now, what’s really cool about this is that Facebook is giving weight to the immediate community that you have. This means that your friends and the pages that you follow and interact with most that are using #puppies are going to show up at the top, and then underneath it is going to be the second layer and that’s going to be people who are connected to the people that you are friends with, the post they have with #puppies in it. Then after that, it’s just kind of anyone that’s using it most recent or for posts that you probably would interact with more. Now, if you want to research what hashtags you should use, which ones are going to be most relevant, maybe you want to claim your hashtag for your business, you can go up to the Facebook search bar at the top and just type in the hashtag and see what comes up. This is going to be a great way for you to not only figure out what hashtags you should be using for your business, but it’s also going to allow for you to get really involved in your local community and see what are the hashtags that are happening around me and in my specific vertical or area? Helpful Tips Now, a tip for you to have more success and ease of use when it comes to hashtags on Facebook is you should create a list of hashtags that you can kind of use for different styles of posts. Now, a lot of us Instagram users are going to teach you that you should create groups of hashtags that you can copy and paste and use in your post. For example, I have a whole list of hashtags for social media, a whole list of hashtags for my podcast, and a whole list of hashtags for being a YouTuber. By having these groups, it’s easy for me to copy them and then paste them into my content calendar to schedule that out. The same thing can be done with Facebook. You should be creating three to five hashtags that you can use for different types of content you’re creating. Whether you’re doing behind the scenes or promoting a product or day in the life or whatever it is that you’re doing, create a bunch of different ones that you can keep referencing so that you can add them to your post. Now, you might be a little bit skeptical at this point, but I promise, you definitely want to be adding hashtags into your post. Facebook guru Mari Smith even revealed to us that Facebook is testing a button for browsing. With this feature, there is going to be a ‘see more posts with this hashtag’ button and you can click it and go see them, rather than just having that button in the post. Facebook is definitely giving hashtags attention and you need to make sure that your brand is a part of it. When it comes to etiquette, as I said earlier, make sure that you’re not doing too many hashtags and definitely don’t do something like