ABOUT THE KAST AGENCY
Mission Statement
Level Up Your Business’s Impact
Our mission is to help businesses power up their marketing game, crush their goals, and achieve epic success, driving more profit and serving more people.
CORE VALUES
Communication
Principle: We always talk it out.
Explanation: Keeping the team chat open to avoid any surprise attacks or misunderstandings. Clear communication is our cheat code to successfully completing every mission.
Playfulness
Principle: Don't take yourself too seriously and always have fun.
Explanation: Just like in a co-op game, having fun keeps our creativity flowing and our spirits high. We play to our strengths and laugh our way through the tough levels.
Adaptability
Principle: Our game changes quick. So you have to be willing to adjust to what is needed.
Explanation: The marketing world is like an ever-changing game map. We’re always ready to adapt our strategies and pivot when new challenges arise to stay ahead of the game.
Creativity
Principle: You've got to be able to tap into your imagination to create things.
Explanation: Think outside the box and unlock new achievements. Our creativity is our power-up, helping us to craft unique solutions that lead our clients to victory.
Personalization
Principle: We customize to their needs and their desires to create a bigger and more impactful business for them.
Explanation: Every client is a unique character in our game. We tailor our strategies to match their specific goals and culture, ensuring they feel like the main player in their success story.
How We Live Our Values
Transparency and Open Communication
At The KAST Agency, we believe transparency is the ultimate cheat code for a successful work environment. We prioritize honest communication about both personal and professional matters, understanding that personal well-being directly impacts professional performance. Like in any co-op game, we strive to create a supportive environment where everyone’s needs are met. Regular check-ins, direct but kind feedback, and team bonding activities (including family events) keep us connected and aligned, ensuring our team is always ready for the next level.
Community and Social Impact
We love a good side quest! Supporting our local communities in Michigan is part of our core mission. The KAST Agency encourages each team member to pursue the community initiatives and social causes that resonate with them personally. Whether it’s helping local schools, partnering with nonprofits, or joining community events, we empower our team to make an impact in the real world, much like how they do in their favorite games. We support these efforts through dedicated time off for volunteering, financial contributions, and any other resources needed to make a difference.
Continuous Learning
Leveling up is a never-ending quest at The KAST Agency. We offer quarterly “XP sessions” where we dive into the latest marketing trends, tools, and strategies. These sessions often feature guest speakers and interactive discussions. Beyond our in-house training, we support external “training quests,” providing resources for personal growth that contribute to professional success. Whether it’s mastering a new skill or learning a new tool, we believe in constant progression.
Work-Life Balance
Even the best heroes need to recharge. To keep our team in top form, we offer flexible hours, remote work options, and wellness initiatives, ensuring everyone stays energized and ready for whatever challenges come their way. Balancing work and life is critical, so we prioritize creating a work environment that supports well-being, allowing our team to stay focused and refreshed for the next big mission.