Build a successful & profitable business with social media
As business owners, we’re just trying to figure out what it’s going to take to be successful and profitable in the most effective way possible, which is why I’m going to break down how you can build a successful and profitable business with social media. I have been in this game since 2009, being a social media marketer in 2009 wasn’t even a job that really existed. So I think I’ve got some years and a whole crap ton of experience to help make this dream possible for you. I’ve worked with hundreds of businesses and have been able to figure out what’s going to work for you so that you can find success. Getting Started When you’re getting started, you’re actually going to dive into what your objectives and goals are with your social media. It can’t be something as lame as like, “Oh, I want to get sales.” Sales is the objective of everything, making money as our bottom line. So let’s just assume that that’s everyone’s goal. And what we’re going to figure out is, what are the other goals that you want to attach to your social media? Do you want to make a hundred thousand dollars a month? Do you want to build your list to 10,000 people? Are you trying to promote yourself as an expert in your industry? What are the very specific goals that you want to set and how do you want to accomplish them on social media? By having those very clearly defined, it’s going to make everything that you’re going to create, produce, and funnel make sense for you because your bottom line, which is the goal and the objective is all that truly matters. Social media is just a really fun way to get to that goal. Know Your Audience Now you need to study and know your audience. This goes into knowing who your perfect customer is, who would you sell to? Who would you love to work with? By knowing exactly who this person is, you’re going to be able to, again, get those goals and objectives met sooner. And you’re also going to be able to funnel in a lot of these other things that we’re going to talk about. You have to know who you’re talking to. That’s how this whole marketing thing works. You have to know who you’re talking to. So you know exactly how to phrase things where you should be, what you need to offer them and how you’re going to do that. I know that you are here because you want to build your business profitably and how you’re going to do that is because I’m relating to you, because I too am a business owner. I have lots of experience and you definitely came for the information, but stay for the sassiness. That is what we’re here to do. I know you. You don’t know me. I know your objectives. I know your struggle, which is why you are here reading this blog. Now, once you know who you’re talking to, you’re going to be able to figure out where it is that they spend their time online. Finding Your Audience Not everybody’s social media habits are the same. Some demographics really like Facebook. Some demographics like Instagram. Some people are really into Twitter. Some people are really into Clubhouse. Some people are really into YouTube. You have to pick the platform that’s going to talk to the greatest portion of your audience. I know mine, a platform for talking to people is on YouTube. But I also know that my secondary platform is actually going to be on Instagram because that’s where I can connect with people in a totally new, fun way versus like what I do here, which is inform you and educate you in long article form. Over there, I’m having fun, maintaining, informing and inspiring. So I know where you like to spend your time, which is why you’re here. You need to figure out where your people spend most of their time and you usually can dive into it by those demographics. Now, once you pick the platform, you need to study the kind of content that performs best on that platform. How to post on the best platform For the most part, you can probably bank on the fact that video of some kind is going to be in a really important part of what you’re going to create. If it’s Instagram, doing stories and reels is really vital to your success. If you’re on YouTube, long form content is going to be successful. If you’re doing something on Facebook or Twitter, you’re going to probably want short form video content. Whatever the mediums are that performed best on those platforms, you need to figure out what those are and study them and analyze them so that you’re going to be able to create content that’s going to be effective for your audience to accomplish your objectives and goals. Do you like how I like it brought that all back around? Can you do what is needed or do you need help With the studying of what kind of content you should be creating and what’s going to perform best. You’re also going to need to tap into the like, “Am I skilled enough to make this happen?” So a little story about your girl Desiree from day one, day one of being on YouTube, I have had an editor. That’s right. I knew it was so important for me to be here to help you, that I needed to remove any barrier I had that as a mom, as a military wife and an entrepreneur running a business, and this amount of time to do it and trying to add in this other thing of doing video editing was not a skill I was willing to develop or something I was willing to sacrifice that time for. So by
9 Live Streaming Tips and Tricks for More Engagement
One of the biggest benefits of getting a livestream is that you get to engage with your audience, but how do you get people to actually show up and do things for your livestream so that you can have that engagement and build up for every community that you’re looking for? I’m going to break down for you how to create a more engaging livestream so that you can just crush it with your live streaming goals. Let’s dive into these different things that are going to help make sure that your live streaming game is going to be on point. Now, before you even start live streaming, before you even hit that go button, you want to make sure that you have everything in place to make sure that your livestream has the most chance for success, that you have a good view for your webcam, that you have really good internet, that you have good lighting, that you have good sound. To know all the things that you need to have in place in order to hit that live button with success, I have a checklist that’ll break down everything you want to make sure that you grab and do before you even dive in to your livestream. This checklist is going to go over things like lighting, sound, run of show and so forth. Live Stream Promotion It’s important to make sure that you’re not just going live for the sake of going live. You want to have a warm-up and a lead into it. You’re going to be able to schedule your livestream up to a week before they go live, and no longer than that. Facebook does not let you do anything more than seven days in advance, and YouTube is going to want you to do that as well. So schedule your livestream ahead of time and make sure you have everything very clearly spread out. You want to have your title. You want to have your description. You want to have a good thumbnail and you want to know what time you’re going to be there. A lot of people ask, can I promote? Can I boost, put money behind my livestream? And the answer is no, you cannot boost or promote a livestream and largely because that content hasn’t been created yet. In order for Facebook or Instagram or YouTube advertising to work, they have to know what the content is going to be. Well, you haven’t gone live yet, so you don’t know what you’re going to say or do yet. Therefore, they cannot approve any kind of boost of post because of their terms and conditions. However, what you can do is create a Facebook event that will promote your livestream. You can boost that. You can also do posts on your Facebook and boost those as well, or do them on Instagram or wherever else you are using. Whatever your means are for promoting, by having that scheduled link to share, it’s going to make it easier for you to promote your live stream and get more people to attend. Producing your live stream So now, we’re going to dive in what you want to do during your livestream to make sure that it flows well and that it’s engaging well. First things first, don’t jump right out of the gate with what you’re going to say. I don’t jump into, “hey guys, let’s dive into this”, because you’re not giving any time for your audience to join in. It takes a second for those modifications to come through for Facebook and YouTube. So give it a little bit of a padding, like a three-minute timer might be a really great lead in for you. By having a countdown timer, it gives time for all of the notifications to happen, for people to join in on you so that you know what’s going on and they can kind of get all set and cozy and ready to consume your livestream that you have created. If you just dive into it, you’re going to hurt yourself. For those of you that record for the replay, remember in Facebook and in YouTube, you can edit out those beginning and end parts that maybe you don’t want to have for your recording that you use again and again and again. So don’t worry about that timer staying there forever. You just want to make sure you have it leading into the livestream.The next thing that you can do for your livestream to make it more engaging is start with a little bit of banter and fun. Have a reason leading into what your main topic is. So let’s say you’re doing a whole video about the latest in the insurance business, like 10 things you need to know about what’s changing in insurance. Maybe you can have a little banter about humor, funny things, things that are happening at your agency or whatever it may be leading into that. One of the bonus steps I want to give to you is it’s really great to have a co-host, even if it’s just a guest that comes in on a regular basis to help you. It’s really helpful to have someone to bounce things off of and have conversations with. Trying to do a livestream by yourself can be really hard. I know, I do it on a regular basis with the Women of YouTube group and a lot of it’s because I’m teaching people how to do things and I’m relying on the comments to get the back and forth started, but when I have a guest on, it just goes so much better and it’s just so much more fun and fluid. It’s much more conversational versus me commenting on comments. So, consider having a guest to have as a banter for you and have that lead in, that warm-up, into your main topic. Getting Engagement on your Live Stream
How to deal with sucking at everything
If there’s anything I’ve learned over the last 10 years, adulting sucks. Everywhere you look, it seems like people just have everything together on their social media, with their picture-perfect everything. And no matter what you try to make or do for yourself, it seems like you’re just making mistake after mistake, in business, and in life. The weight of doing it all has you so uninspired and incredibly unmotivated, and you just don’t know what to do. Trust me. If anyone’s going to understand, it’s me. I get it. I have been falling on my face left and right in business, as a wife, as a mom, and life in general. And I figured it was time I needed to put this down onto paper to share with you because I’m pretty sure that you do not want to feel as crazy or as lonely as I did. Now, don’t worry. This is not a self-help book because I clearly have no idea what I am doing. But I have learned some things along the way that I think that you can really relate to and maybe even learn from, like setting boundaries between your kids and your family. Have you ever had this conversation? Kids: Mommy, Mommy, Mommy. Come out. You: Mommy’s still going potty. Kids: Mommy, Mommy, Mommy. Come out. Or maybe you’re trying to figure out what it takes to start a business, and you have absolutely no idea what in the world you’re doing, but you do hopefully want to supplement your family’s income or maybe even become the breadwinner. But you don’t have to take my word for it. Let’s see what these other hot messes have to say. “I wish when I had the vision to start creating a family history channel on YouTube that I had Desiree in my back pocket. It took me two years to get started because I thought I had to be perfect. Desiree teaches you, no, you don’t have to be perfect. You have to start. Grab Desiree’s book and start, suck, and get better.” – Devon L. “I am a hot mess mama, entrepreneur, business owner, trying to be successful, trying to hit those marks, be a good mom, be a good wife, be successful in your business. And you know, we fail at those things sometimes, and it’s okay. You literally have to start somewhere. Desiree’s book has just been absolutely amazing in my life, and apply those concepts and things. So Desiree, thanks for writing, Start. Suck. Get Better!, because that’s my life. As a former high school English teacher who entered the entrepreneurial world three or four years ago, Desiree’s book was so helpful. It helped me to see there is a journey in the whole entrepreneurial process. I laughed with her. I cried with her. It was a wonderful read as well as truly inspirational. Must read.” – Kiki Chatfield I want to be a part of your journey so that you never have to feel alone, overwhelmed, or lost ever again. I want to be a part of your journey so that you can start, suck, and get better with me, together. As always, YOU are impossibly amazing!
What to Post on Instagram to Grow Your Engagement and Following
When you’re trying to use social media to grow your brand or business, it’s important to make sure that what you’re posting is going to convert best for you, because what’s the point of doing all of this if we’re not going to get business from it? So I’m going to assume that you already know who your perfect customer is, what you have to offer, what you’re selling, all that kind of stuff. What we’re going to focus on is how to take that information and turn it into engaging and converting content to grow the brand. So here’s some of the things that I want you to consider when you’re putting all of this together. Categorize Your Content First things first, you want to put everything into specific buckets. So you as a person, you as a brand, have very specific things about you that you can group all of your content into. So for me, for example, a lot of my content is grouped into YouTube and live streaming and video marketing. The middle part is a lot about my life, all the craziness that it is, and this third part is all about agency running and being a social media marketer. So these three buckets that I have are what I use to create all of my content, everything that I do ties back to a message that supports what that is. You need to be very clear with the kind of content that you want to create in those specific buckets. Let’s say you’re a real estate agent, your buckets could be something like things to do in the city that you’re in, houses that are on the market, and how your customers love you and how you take care of them. These are the three buckets that you’d want to clump everything into. Let’s say you do something in a service business, like insurance or something. So then maybe we have information about insurance, information about you and why they should trust you, and then how you’ve helped people and examples of why people need insurance. So these three buckets are going to be where you live. I suggest that you do at least three, but the more you do, the more muddy your content can get. But if you have less than three, it’s going to be two, one note, one message, and I don’t want you to be there. So pick your buckets that you can put your content into. So you are always checking back to ensure what you need to say fits into these buckets. If it doesn’t, you don’t do it. If it does, you go with it.Find the Right Hashtags Next thing is to find hashtags that match your three buckets, and you also want to make sure that what hashtags you create aren’t super vague and super overused. I don’t want you to use #love for everything. That’s super overused and not going to get you anywhere. One of the really easy ways to find out the right hashtags to use is to go see what your competitors or people who are parallel to you in what you do are using for their content. Obviously, not just anybody, if your competitor doesn’t have a social presence then that’s not going to work, I’m talking about people in your industry that are dominating or doing really well, go see what hashtags they’re using and see if it aligns with what you’re doing. Another thing to consider is local hashtags. What are the hashtags that are being used locally in your community or city? I live in Phoenix, for example, and some really popular hashtags would be #SupportLocalAZ, #LocalAZ. Things like that. I can go to those hashtags and find other hashtags that match it and group them into what I’m doing. Association is the best way for people to find you and hashtags accomplish that. Categorize Your Hashtags Once you have different hashtags that you want to use, you want to line them up into buckets. Again, that’s why the original bucket point is important. So if I’m talking about lifestyle stuff, I want to keep all those hashtags grouped together. If I’m talking about business, YouTube, and video, I want to keep those hashtags together. If I want to talk about business and social media, I want those hashtags grouped together. You want to make sure that your hashtags are independent of each other, but you’re also going to want hashtags that you use across the board. So here’s how I’m going to encourage you to do this. You can have up to 30 hashtags on anything that you post, so what I suggest is to have 20 hashtags for each bucket and then 10 hashtags that you use for everything. That way those things about your brand never change. For me, everything is #YouTuber, #WomenofYouTube, #Creator, #WomanCreator, #Womanpreneur. These are the ones I use all the time because everything I create is associated with those hashtags. So create those and put them somewhere you can save them and keep referencing them. I recommend a Google doc because that’s what we do internally at my agency. Create Your Content Now that you have your buckets for content and your hashtags that you’re using, now we need to create different kinds of content. You need to make sure that you’re creating a good variety of content. Instagram is a plethora of different kinds of content. There are carousels, reels, images, videos, Instagram TV, and stories. There’s so many options so it’s really important to make sure that you’re creating a variety of content types that fit into what keeps your Instagram fresh. Freaky, freaky, fresh. But also keep it relevant. If you’re just posting image after image, after image, it’s going to get stale, and the algorithm and your users are going to recognize that. So make sure that you add in that variety because that’s the
Build a Successful & Profitable Business with Social Media
As business owners, we’re just trying to figure out what it’s going take to be successful and profitable in the most effective way possible. In this blog, I will break down for you how you can build a successful and profitable business with social media. I have been in this social media game since 2009. Like being a social media marketer in 2009 wasn’t even a job that really existed. I’ve got some years and a whole crap ton of experience to help make this dream possible for you. I’ve worked with hundreds of businesses and have been able to figure out what’s going to work for you so that you can find success. Objective and Goals Let’s dive into this! When you’re getting started actually you’re going dive into what your objectives and goals are with your social media. It can’t be something as generic as “I wanna get sales” Sales is the objective of everything, making money as our bottom line. So let’s assume that that’s everyone’s goal. What needs to be figured out is what other goals that you want to attach to your social media? Do you wanna make $100,000 a month? Do you wanna build your list to 10,000 people? Are you trying to promote yourself as an expert in your industry? Ask “What are the very specific goals that I want to set and how do I want to accomplish them on social media?” By having those very clearly defined, it’s going to make everything that you’re going to create, produce, and funnel make sense for you and your bottom line. Know Your Audience Now you need to study and know your audience. This kinda goes into knowing who your perfect customer is, who would you sell to, and who would you love to work with? By knowing exactly who this person is you’re going to be able to get those goals and objectives met sooner. You’re also going to be able to funnel in a lot of these other things that we’re going to talk about. You have to know who you’re talking to. Like, that’s how this whole marketing thing works. You have to know who you’re talking to so you know exactly how to phrase things, where you should be, what you need to offer them, and how you’re going to do that. Where Does Your Audience Spend Time Online? Once you know who you’re talking to, you’re going be able to figure out where it is that they spend their time online. Not everybody’s social media habits are the same. Some demographics really like Facebook. Some demographics really like Instagram. Some people are really into Twitter. Some people are really into Clubhouse. Some people are really into YouTube. You have to pick the platform that’s going to talk to your audience the most. The platform that my audience likes most is YouTube. But I also know that my secondary platform is Instagram because that’s where I can connect with people in a totally new, fun way versus what I do on YouTube which is to inform and educate you. You need to figure out where your people spend most of their time and you usually can dive into it by those demographics. Study The Content That Performs Best Once you know the platform, you need to study the kind of content that performs best on that platform. For the most part, you can probably bank on the fact that video of some kind is going to be a really important part of what you’re going to create. If it’s Instagram doing stories and reels is really vital to your success. If you’re on YouTube, long form content is going be successful. If you’re doing something on Facebook or Twitter you’re going probably want short form video content. Whatever the mediums are that performed best on those platforms, you need to figure out what those are, study them, and analyze them so that you’re going to need to create content. That’s going to be what is most effective for your audience and help you accomplish your objectives and goals. Do You Have The Skills & Time? When it comes to creating content and using the platform, you need to ask “am I skilled enough to make this happen?” So a little story about your girl Desiree. From day ONE of being on YouTube, I have had an editor. I knew it was so important for me to be creating content on YouTube to help you that I needed to remove any barrier I had that would stop me from being on YouTube. As a mom, a military wife, and an entrepreneur I had a ton to do and not a lot of of time to do it. Trying to add in this other thing to all the things I was already doing, video editing was just not a skill I was willing to develop or something I was willing to sacrifice time to learn. By hiring an editor, I was able to take out that barrier and in-turn accomplished what I need to get accomplished with my YouTube channel. When you’re really analyzing the kind of content you need to create for specific platforms, look at the skills that you have that can allow for you to create that content. Then decide, if you need help to get them done. Lead Capture Next, you’re going to need to figure out what your lead capture is. A lead capture is going to be how people can continue to connect with you via email. The money is in the list. You need to make sure that you have a way to offer your audience extra value through a lead capture and in-turn, you’re going to be able to communicate with them on the regular, through that
Live Stream Tips & Trends for 2021
I talk about live streaming a lot in this channel, and I will be the first to admit that there are a lot of other really amazing live streaming experts out there to learn from. So in this video, I brought together 10 of my friends and experts to help give you more tips and trends that you can expect for your live streaming game in 2021. I truly believe that livestreaming is one of the easiest ways to create video content for any business. You don’t have to worry about editing. You don’t have to worry about all the extra bells and whistles. You can just go live and share your genius and truth and make the magic happen, which is why you’re going to need a really great tool to do this. “My quick livestreaming tip, it’s an obvious one when you hear it. But it’s to run a speed test before you go live. You want to make sure that the internet speed that you’re using, specifically the upload speed, is going to be good enough for a consistent, high-quality stream or feed from your computer or your device through to whatever platform it is that you’re going to be livestreaming on. – Justin Head over to the website speedtest.net and run a test on there or grab the speed test app on your device. Specifically what you’re looking for when you’re running a speed test is your upload speed. You also want to make sure not only that you have enough upload speed, but also that it is a consistent upload speed, that it’s not really good for a few seconds and then really bad and fluctuating a lot. Running a speed test will tell you those two things, that you have a decent enough upload speed, but also that it is a stable connection as well. Then for the cases where your internet speed might not be enough or it isn’t stable, then that’s when you could look at an alternative internet connection before you go live, so maybe hotspotting from your phone or another device, just so you can save your sanity and have a better, more successful livestream.” I cannot tell you how many times I go into livestreams and other people are just having all of the glitches and all the problems, or even for myself, I go into livestreams, and my internet cannot get it together. So really heed Justin’s advice and do that speed test before you dive into a livestream, and if all else fails, just restart everything before you plan to go live. “One of the tips that I would definitely give when it comes to entrepreneurs that’s getting into content creation is to really pay attention to short-form video content. If you’re already doing a livestream, one of the best things that you can do is begin to repurpose that content, meaning you’re taking your 30, 40, 60 minutes or longer livestreams, and you’re reproducing that into shorter form content. When you think about TikTok and what all happened in 2020, it got to the point where everybody’s focusing on 15, 30, and 60 second videos, and you may be thinking that’s not enough time to really provide enough value, I would suggest that it actually is. When you think about what can you do in 15, 30, or 60 seconds, it makes you have to be very, very specific about what you say, what you show, and what you share. When you think about your outline or your run of show for your livestream, what is a tip that you can bake into that livestream so that you can go in later and pull that 15, 30, or 60 second piece out and redistribute that to whether it’s TikTok, Instagram, or what have you. Really pay attention to not just the pieces and the tips and the value that you’re going to deliver in the livestream, but really start thinking about how you can repurpose that content. All of that is going to start in the preparation phase of your livestream, thinking about the outline, baking in those tips or the points that you want to address, that you can then pull those snippets out and share them on social media in short-form, micro content.” – Diana Gladney You know I love me some content repurposing up in these parts, and livestreaming is a great way to do that. Diana hit the nail on the head. This is the best thing that you could do with your livestreams to get more mileage out of them, to help grow your brand, and of course, cover your bases with that content calendar. “My number one tip for 2021 is to make sure that the streams you create this year hold true to your value proposition from the beginning to the end. This way, your viewers will find value not only in your regularly scheduled content but in the videos you livestream. The replay value can add up to thousands of more views than you’re already driving to your channel.” – Daniel Batal It’s really easy for us to get distracted with all the different things that we have going on and objectives and purposes of what we’re trying to do. Keeping your value proposition in mind is going to allow for your vision and purpose for your channel and for your business to be incredibly clear, not just for you, but also for your audience. “My tip for you is to have more guests on your shows. I love having guests. In fact, when I look back at all my analytics, some of my most high performing livestreams are when I have a guest come on my show, whether it be a fun guest, a customer, a peer, or somebody that comes and offers a lot of value for my audience. “You want to be selective with who you’re going to have on your show. You want to
Complete Facebook Marketing Strategy for 2021
As Facebook continues to be the number one social network used by most people, it is important to make sure that your business is using it correctly. So in this post, I’m gonna give you 11 business strategies to help you grow your business organically on Facebook. The key to anything that comes into doing things on Facebook is gonna start with a killer content strategy. I have a free content planning worksheet for right here that you should definitely go grab before we dive into this. Algorithm The first thing that it’s important for you to know is we really need to understand how the algorithm works. This is gonna dictate how you’re going to create and do things on Facebook. So stick with me here ’cause this is a little explanation-y, but it’s gonna be really important as we continue through our other 10 topics. The objective of anything that you post on Facebook is to show it to as much of your target audience as possible. With every single post that happens on Facebook, whether it’s in a group, a personal page or a business page, it’s going to receive a score. That score is gonna determine how the whole post will succeed or fail on the news feed. The most important thing with understanding the score is that everything that gets posted has to be relevant to the user. Imagine you’re posting something about your baby on Facebook but you have some friend over here that’s a single person who hates children. The likelihood of Facebook putting that piece of content in front of them is very minimal. They’ve proven to the Facebook algorithm that they are very uninterested in that content. User activity will determine who sees what. It’s gonna come from a score of highest to lowest. Every single person’s news feed algorithm is different. That’s over 2 billion unique news feeds! So it’s really important to make sure that what you’re creating is very specific to your target demographic. What determines a successful post on Facebook? There are three factors that come into the success of a post. These are going to be engagement, who posted it and the post age. When it comes to engagement, obviously, it’s gonna be things like comments, emojis, sharing, likes, not likes, hearts, all that stuff, and of course who clicks on the links that you have on your page. When it comes to who posted it, Facebook’s gonna continue to serve your content to the people that are engaging. If you’re not already getting a lot of engagement, you basically will be dying a slow death on Facebook. So it’s important to make sure that what you’re creating is engaging and hopping. And I have some pointers for you – don’t worry. When it comes to post age, the older it is, the lower the score is. That is why you usually have about a 48-hour shelf life on Facebook for your post to be relevant and matter. Now, when you post something new, how does that post get seen by the algorithm? Well, it will service your content to a small group of people that are most likely to engage with it. If they see that that group is engaging with it, they’re gonna show it to more people to try and increase the reach to keep the engagement growth alive for that post, which is why when you first post something, it’s important to make sure that when you post and what you post has the best chance for success. So this leads into our next one, which is you want to create quality content. Quality Content Now, there is a lot of bad stuff on the internet. We know people need to get it together when it comes to creating content and stop being so dang lazy. I am sure that so many of you have scrolled right on past those generic stock photos that have a bitly link and probably have some kind of branding in the corner. No one’s buying it. You need to make sure that what you’re posting is visually appealing and something that you would actually choose to engage with yourself. So some tips for you are gonna be: Link overload You don’t wanna post a link on every single thing that you do. Even if you have a really great image that is engaging, maybe has cool texts or teaching them something, if everything that you’re posting has a link to something, it’s gonna get old real quick. And of course, Facebook doesn’t want you to always be taking people outside of the platform. So try to be engaging and interactive without taking people away from the platform they are on. Be personable This is something that is really hard for older brands and big companies. It’s like, how can I be personable and relatable when I’m trying to be this big brand entity? And the best way to do that is to just remember that you are talking to people and you are a person yourself. Show up in that way and it’s gonna be really helpful for you to connect personally because that’s what people want. Call-to-Action Make sure your post has a call to action or a CTA to engage. This is gonna be where you ask them a question at the end. Leave a specific emoji response, like thumbs up if you like this or heart if you loved this or a sad face and tell me why didn’t like it down below. Whatever’s happening, give that specific call to action within the post that has nothing to do with clicking a link. Share and show emotion You wanna connect with people in a way that’s gonna make them be like, huh, I really feel something. This is what’s gonna make me connect with this brand even