How Live Streaming Can Help Your Business Grow
You’re always trying to find new ways to grow your business and make sure that what you’re doing online is working for you. In this post, we’re gonna talk about how live streaming can help you grow your business, get you more leads and engagement for your business. As someone who’s a big advocate for using video as a pillar for all their content marketing, live streaming is a really effective and easy way for you to create that video content for you to use for all of your marketing needs. I want to make sure that I’m giving you the best information. I turned to my StreamYard community and asked them, “Hey, business people, how are you using live streaming to grow your business online?” And here are some of the answers that they had to help you make this decision. Authenticity The number one glowing response seemed to be, ‘authenticity with my audience’. When you’re doing edited videos, like what you see here on YouTube, there is a specific amount of editing, text on the screen, taking away things that are not relevant to what you say. And let’s not even get into that blooper situation. When you’re going live, you’re very much more unfiltered and unscripted, so you’re able to kind of stumble and mumble and gaffe your way through this. And it’s one of those things that’s really important for your audience. Get personal! Your audience wants to connect to you as a person. They want to know that you are someone that they can know, that they can trust, that they can have a relationship and a conversation with. You know, when it comes to having an authentic audience, it’s also important to make sure that you’re engaging with that audience as well. Being able to go live isn’t just about projecting your information and leaving it at that. It’s about being able to talk with the people who are on the stream with you. People that are commenting, saying hello, asking questions, being super excited to be there. With any luck you can be asking the right questions and engaging in the right way. Conversations will just be happening organically in the chat that have absolutely nothing to do with you. You can always have people saying “hi”, answering questions for you, and so much more. This is what is so great about live streaming, is being able to engage with your audience live. Have those conversations, comment, call people out, shout out their name. I can’t tell you how excited people get when I’m going live, and I say, “Hey, it’s Mary, thank you so much for joining us in the chat,” or, “Oh, hey, I saw that Bob has this question here, let me pull it up onto the screen and let’s talk about it.” Those are the things that make lives so unique compared to any other kind of content. And it’s definitely worth considering when you’re trying to build a community that’s going to buy from you. Get more exposure with Live streaming Now, for those of us that are struggling to get seen in the very cluttered, very busy news feeds and algorithm fights and all that stuff, live streaming is actually a really great way to get that extra attention. All of the platforms, Facebook, Instagram, YouTube, have their own algorithm and preferential treatment when it comes to live streaming. It’s a totally separate part of the code that’s going to say, okay, well they’re posting stuff or there’s a video. There’s a GIF that went up. Ooh! Livestream over here. Ooh, let’s give this a little bit more attention. Who’s going to stop scrolling on the screen, Who’s going to stop their thumb scroll and see what’s happening? What alerts can we send out to your audience to let them know, hey, so-and-so is going live! It’s time to give them some much needed attention and love. And that’s why live streaming is such a great way to really help your content plan stick out. When you go live, you get those additional boosts in your other content as well, because it’s increasing your engagement. This can also really help with things like your watch time and your retention. Facebook and YouTube very specifically want you to have more watching people, watching your content and viewing what you have. The higher your watch time across all platforms, the more those platforms are going to help you. And the longer that someone watches you, the more YouTube and Facebook are like, yes ,this person has watched for so long. Who else is going to watch for so long? It’s also a little bit of a help for monetization reasons. The longer that your watch time is, the more you’re going to be able to reach those monetization milestones that come from Facebook and YouTube. Accountability Now, one of the things that I personally really love about what live streaming does is it really holds me to the fire for accountability. I have told my audience, “Hey, I’m going to be going live at this time every single week.” And I have to show up for them at that time. Like, when I put something out into the world, I really try hard to follow through on it. When you show up regularly, when YouTube, Facebook, all the places, know they can count on you regularly to be somewhere? I cannot tell you how monumentally helpful and impactful it’s going to be for your algorithm and for your audience. This is sort of this old-school idea of media that is kind of a little bit forgotten. I know though, when I was a kid, I used to watch TGIF every Friday, think, you know, think of this is Friday on ABC. And there was those, those two hours, those four shows I watched religiously, and I showed up and I
How To Go Live With StreamYard
How To Go Live With StreamYard // Going live online? Sometime you want a few more bells and whistles with a 3rd party software. Level up your game with slides, lower thirds, a chat control, pop up questions and other graphics to level up your live streaming experience. StreamYard is a great tool to multicast and go live with your business, take the stress out of the live-stream experience and add more bells and whistles.