Build a successful & profitable business with social media
As business owners, we’re just trying to figure out what it’s going to take to be successful and profitable in the most effective way possible, which is why I’m going to break down how you can build a successful and profitable business with social media. I have been in this game since 2009, being a social media marketer in 2009 wasn’t even a job that really existed. So I think I’ve got some years and a whole crap ton of experience to help make this dream possible for you. I’ve worked with hundreds of businesses and have been able to figure out what’s going to work for you so that you can find success. Getting Started When you’re getting started, you’re actually going to dive into what your objectives and goals are with your social media. It can’t be something as lame as like, “Oh, I want to get sales.” Sales is the objective of everything, making money as our bottom line. So let’s just assume that that’s everyone’s goal. And what we’re going to figure out is, what are the other goals that you want to attach to your social media? Do you want to make a hundred thousand dollars a month? Do you want to build your list to 10,000 people? Are you trying to promote yourself as an expert in your industry? What are the very specific goals that you want to set and how do you want to accomplish them on social media? By having those very clearly defined, it’s going to make everything that you’re going to create, produce, and funnel make sense for you because your bottom line, which is the goal and the objective is all that truly matters. Social media is just a really fun way to get to that goal. Know Your Audience Now you need to study and know your audience. This goes into knowing who your perfect customer is, who would you sell to? Who would you love to work with? By knowing exactly who this person is, you’re going to be able to, again, get those goals and objectives met sooner. And you’re also going to be able to funnel in a lot of these other things that we’re going to talk about. You have to know who you’re talking to. That’s how this whole marketing thing works. You have to know who you’re talking to. So you know exactly how to phrase things where you should be, what you need to offer them and how you’re going to do that. I know that you are here because you want to build your business profitably and how you’re going to do that is because I’m relating to you, because I too am a business owner. I have lots of experience and you definitely came for the information, but stay for the sassiness. That is what we’re here to do. I know you. You don’t know me. I know your objectives. I know your struggle, which is why you are here reading this blog. Now, once you know who you’re talking to, you’re going to be able to figure out where it is that they spend their time online. Finding Your Audience Not everybody’s social media habits are the same. Some demographics really like Facebook. Some demographics like Instagram. Some people are really into Twitter. Some people are really into Clubhouse. Some people are really into YouTube. You have to pick the platform that’s going to talk to the greatest portion of your audience. I know mine, a platform for talking to people is on YouTube. But I also know that my secondary platform is actually going to be on Instagram because that’s where I can connect with people in a totally new, fun way versus like what I do here, which is inform you and educate you in long article form. Over there, I’m having fun, maintaining, informing and inspiring. So I know where you like to spend your time, which is why you’re here. You need to figure out where your people spend most of their time and you usually can dive into it by those demographics. Now, once you pick the platform, you need to study the kind of content that performs best on that platform. How to post on the best platform For the most part, you can probably bank on the fact that video of some kind is going to be in a really important part of what you’re going to create. If it’s Instagram, doing stories and reels is really vital to your success. If you’re on YouTube, long form content is going to be successful. If you’re doing something on Facebook or Twitter, you’re going to probably want short form video content. Whatever the mediums are that performed best on those platforms, you need to figure out what those are and study them and analyze them so that you’re going to be able to create content that’s going to be effective for your audience to accomplish your objectives and goals. Do you like how I like it brought that all back around? Can you do what is needed or do you need help With the studying of what kind of content you should be creating and what’s going to perform best. You’re also going to need to tap into the like, “Am I skilled enough to make this happen?” So a little story about your girl Desiree from day one, day one of being on YouTube, I have had an editor. That’s right. I knew it was so important for me to be here to help you, that I needed to remove any barrier I had that as a mom, as a military wife and an entrepreneur running a business, and this amount of time to do it and trying to add in this other thing of doing video editing was not a skill I was willing to develop or something I was willing to sacrifice that time for. So by
What to Post on Instagram to Grow Your Engagement and Following
When you’re trying to use social media to grow your brand or business, it’s important to make sure that what you’re posting is going to convert best for you, because what’s the point of doing all of this if we’re not going to get business from it? So I’m going to assume that you already know who your perfect customer is, what you have to offer, what you’re selling, all that kind of stuff. What we’re going to focus on is how to take that information and turn it into engaging and converting content to grow the brand. So here’s some of the things that I want you to consider when you’re putting all of this together. Categorize Your Content First things first, you want to put everything into specific buckets. So you as a person, you as a brand, have very specific things about you that you can group all of your content into. So for me, for example, a lot of my content is grouped into YouTube and live streaming and video marketing. The middle part is a lot about my life, all the craziness that it is, and this third part is all about agency running and being a social media marketer. So these three buckets that I have are what I use to create all of my content, everything that I do ties back to a message that supports what that is. You need to be very clear with the kind of content that you want to create in those specific buckets. Let’s say you’re a real estate agent, your buckets could be something like things to do in the city that you’re in, houses that are on the market, and how your customers love you and how you take care of them. These are the three buckets that you’d want to clump everything into. Let’s say you do something in a service business, like insurance or something. So then maybe we have information about insurance, information about you and why they should trust you, and then how you’ve helped people and examples of why people need insurance. So these three buckets are going to be where you live. I suggest that you do at least three, but the more you do, the more muddy your content can get. But if you have less than three, it’s going to be two, one note, one message, and I don’t want you to be there. So pick your buckets that you can put your content into. So you are always checking back to ensure what you need to say fits into these buckets. If it doesn’t, you don’t do it. If it does, you go with it.Find the Right Hashtags Next thing is to find hashtags that match your three buckets, and you also want to make sure that what hashtags you create aren’t super vague and super overused. I don’t want you to use #love for everything. That’s super overused and not going to get you anywhere. One of the really easy ways to find out the right hashtags to use is to go see what your competitors or people who are parallel to you in what you do are using for their content. Obviously, not just anybody, if your competitor doesn’t have a social presence then that’s not going to work, I’m talking about people in your industry that are dominating or doing really well, go see what hashtags they’re using and see if it aligns with what you’re doing. Another thing to consider is local hashtags. What are the hashtags that are being used locally in your community or city? I live in Phoenix, for example, and some really popular hashtags would be #SupportLocalAZ, #LocalAZ. Things like that. I can go to those hashtags and find other hashtags that match it and group them into what I’m doing. Association is the best way for people to find you and hashtags accomplish that. Categorize Your Hashtags Once you have different hashtags that you want to use, you want to line them up into buckets. Again, that’s why the original bucket point is important. So if I’m talking about lifestyle stuff, I want to keep all those hashtags grouped together. If I’m talking about business, YouTube, and video, I want to keep those hashtags together. If I want to talk about business and social media, I want those hashtags grouped together. You want to make sure that your hashtags are independent of each other, but you’re also going to want hashtags that you use across the board. So here’s how I’m going to encourage you to do this. You can have up to 30 hashtags on anything that you post, so what I suggest is to have 20 hashtags for each bucket and then 10 hashtags that you use for everything. That way those things about your brand never change. For me, everything is #YouTuber, #WomenofYouTube, #Creator, #WomanCreator, #Womanpreneur. These are the ones I use all the time because everything I create is associated with those hashtags. So create those and put them somewhere you can save them and keep referencing them. I recommend a Google doc because that’s what we do internally at my agency. Create Your Content Now that you have your buckets for content and your hashtags that you’re using, now we need to create different kinds of content. You need to make sure that you’re creating a good variety of content. Instagram is a plethora of different kinds of content. There are carousels, reels, images, videos, Instagram TV, and stories. There’s so many options so it’s really important to make sure that you’re creating a variety of content types that fit into what keeps your Instagram fresh. Freaky, freaky, fresh. But also keep it relevant. If you’re just posting image after image, after image, it’s going to get stale, and the algorithm and your users are going to recognize that. So make sure that you add in that variety because that’s the
How to Grow on Instagram in 2021
In this post, I’m gonna show you how you can grow your Instagram at lightning speed with one very simple to use strategy and tool to help you along the way. Now, if you wanna have success on Instagram or any social network for that matter, you are going to need an effective content marketing plan. Which is why I have a free worksheet that you can grab down right here! It’s gonna guide you through this process. How do I grow? I am always trying to figure out the best way to help my customers, and of course, you guys who are out there on the YouTubes. One of the things I’m always trying to figure out & people always ask me is, how do I grow on Instagram? What is the right strategy and how am I gonna make this work? And of course, how do I do it quickly without losing all of my time? Now as busy business owners, I respect your time really which is why I have the perfect solution for you and all of your Instagram growth needs. I would like to introduce you to a Dollar Eighty. A Dollar Eighty A Dollar Eighty is a Chrome extension that you add onto your browser that syncs up with your Instagram and allows for you to comment on other Instagram posts. A Dollar Eighty has come from the simple math that you should be giving your 2 cents on a minimum of 9 posts with 10 hashtags every single day. And that ultimately adds up to a $1.80. With this tool, it definitely streamlines the process. Before you had to go onto your phone, it was really manual, it was really slow because you were using your thumbs and it’s a whole thing. But with this Chrome extension, you’re able to easily add in the hashtags that are the most relevant to you, so that you’re able to go in and comment on the posts that makes sense to you and those 10 hashtags, and you’re gonna be able to grow your engagement. Does it really work…? Now, I am always super skeptical when it comes to new tools and new methods and ways of doing things. But this has been a strategy that has been around for a few years and Gary Vee swears by it and a lot of other Instagram professionals and educators out there swear by it as well. Before I present anything to you, I always check it myself and I was completely blown away by the results. I personally find it kind of slow and steady wins the race when it comes to Instagram but by adding in this strategy, I was able to increase my follower count by 4.5% in a matter of 30 days. While that might not sound like a lot to you, it was a lot to me because usually I’m in the like 1%, if I’m lucky range for monthly growth. Additionally, my impressions went up 90% and my profile visits went up 125%. What this means is that my profile was seen interacted with and engaged with more over the course of the 30 days I was using the Dollar Eighty versus what we were doing before. We’re always trying to drive traffic to our websites, where you can collect the data and people can learn more about our products and services. I had an increase of 180% on my website clicks from my profile. Overall thoughts If you have been on this channel before, you know that content creation is a big part of what I’m encouraging you to do. And I tend to show up every single day on Instagram with a new post. While I’m always trying different styles of posts and different ways to present things to you, studying the analytics and finding the right time, I still found that my content engagement increased a lot with the help of Dollar Eighty. Overall, it went up 13.5% and very specifically to stories, it went up 130%. All right, now that you are sold on this tool and you wanna check it out, let’s head over to the computer where I’m gonna to show you how to get started. Check out my video below for a visual: Now you can check out a Dollar Eighty for free with my link that I have here. Remember, you are impossibly amazing!
Live Stream Tips & Trends for 2021
I talk about live streaming a lot in this channel, and I will be the first to admit that there are a lot of other really amazing live streaming experts out there to learn from. So in this video, I brought together 10 of my friends and experts to help give you more tips and trends that you can expect for your live streaming game in 2021. I truly believe that livestreaming is one of the easiest ways to create video content for any business. You don’t have to worry about editing. You don’t have to worry about all the extra bells and whistles. You can just go live and share your genius and truth and make the magic happen, which is why you’re going to need a really great tool to do this. “My quick livestreaming tip, it’s an obvious one when you hear it. But it’s to run a speed test before you go live. You want to make sure that the internet speed that you’re using, specifically the upload speed, is going to be good enough for a consistent, high-quality stream or feed from your computer or your device through to whatever platform it is that you’re going to be livestreaming on. – Justin Head over to the website speedtest.net and run a test on there or grab the speed test app on your device. Specifically what you’re looking for when you’re running a speed test is your upload speed. You also want to make sure not only that you have enough upload speed, but also that it is a consistent upload speed, that it’s not really good for a few seconds and then really bad and fluctuating a lot. Running a speed test will tell you those two things, that you have a decent enough upload speed, but also that it is a stable connection as well. Then for the cases where your internet speed might not be enough or it isn’t stable, then that’s when you could look at an alternative internet connection before you go live, so maybe hotspotting from your phone or another device, just so you can save your sanity and have a better, more successful livestream.” I cannot tell you how many times I go into livestreams and other people are just having all of the glitches and all the problems, or even for myself, I go into livestreams, and my internet cannot get it together. So really heed Justin’s advice and do that speed test before you dive into a livestream, and if all else fails, just restart everything before you plan to go live. “One of the tips that I would definitely give when it comes to entrepreneurs that’s getting into content creation is to really pay attention to short-form video content. If you’re already doing a livestream, one of the best things that you can do is begin to repurpose that content, meaning you’re taking your 30, 40, 60 minutes or longer livestreams, and you’re reproducing that into shorter form content. When you think about TikTok and what all happened in 2020, it got to the point where everybody’s focusing on 15, 30, and 60 second videos, and you may be thinking that’s not enough time to really provide enough value, I would suggest that it actually is. When you think about what can you do in 15, 30, or 60 seconds, it makes you have to be very, very specific about what you say, what you show, and what you share. When you think about your outline or your run of show for your livestream, what is a tip that you can bake into that livestream so that you can go in later and pull that 15, 30, or 60 second piece out and redistribute that to whether it’s TikTok, Instagram, or what have you. Really pay attention to not just the pieces and the tips and the value that you’re going to deliver in the livestream, but really start thinking about how you can repurpose that content. All of that is going to start in the preparation phase of your livestream, thinking about the outline, baking in those tips or the points that you want to address, that you can then pull those snippets out and share them on social media in short-form, micro content.” – Diana Gladney You know I love me some content repurposing up in these parts, and livestreaming is a great way to do that. Diana hit the nail on the head. This is the best thing that you could do with your livestreams to get more mileage out of them, to help grow your brand, and of course, cover your bases with that content calendar. “My number one tip for 2021 is to make sure that the streams you create this year hold true to your value proposition from the beginning to the end. This way, your viewers will find value not only in your regularly scheduled content but in the videos you livestream. The replay value can add up to thousands of more views than you’re already driving to your channel.” – Daniel Batal It’s really easy for us to get distracted with all the different things that we have going on and objectives and purposes of what we’re trying to do. Keeping your value proposition in mind is going to allow for your vision and purpose for your channel and for your business to be incredibly clear, not just for you, but also for your audience. “My tip for you is to have more guests on your shows. I love having guests. In fact, when I look back at all my analytics, some of my most high performing livestreams are when I have a guest come on my show, whether it be a fun guest, a customer, a peer, or somebody that comes and offers a lot of value for my audience. “You want to be selective with who you’re going to have on your show. You want to
Instagram Content Strategy for 2021
If you’re here, you’re trying to figure out what is it that you’re going to do on Instagram to be effective in your business. I’m gonna teach you everything you need to know to plan, research, and create great engaging content to grow your business on Instagram. I have predicted that Instagram is going to take over as the number one social network on the web, replacing Facebook, and I think that’s saying something considering the fact that I’ve been on Facebook for over 15 years. Now, the basis of anything that we do in content marketing for whatever platform it is, you definitely want to make sure that you have a content plan. I want you to grab my freebie that I have for you here so that you can kind of work along with this video from start to finish. Setting goals With that content planning worksheet, the first step is going to be planning with a goal. It’s very important to make sure that anything that you’re putting on the internet has a very specific purpose, and Instagram is no different. Even though you might be accomplishing what you want to with an image or a video or a carousel post, it’s important to make sure that what you’re posting accomplishes a goal. That is why you need to think, “What is it that I need from my audience with this post?” This isn’t always going to be “Go buy from me”. It also isn’t going to be, “Go to my link in my bio” or “Click and go buy something from me.” It can also be things like engagement or shares or views or awareness. So when you’re creating every piece of content, when you’re working through your messaging and what content you’re going to create to support that messaging, you want to make sure that you know what your goal is for that post. If you don’t have a goal for your post, the post should not exist. Ideal Customer Then knowing who your perfect customer is is something that we need to have across the board when it comes to your marketing, and this applies to Instagram too. You want to make sure that you know exactly who you’re talking to. That way, when you’re reviewing your analytics and your insights, you can make sure that that content is hitting that demographic you’re trying to work with and be engaging with your content. If maybe you’re trying to reach women under the age of 30 who have kids, but for some reason you keep getting all of these 40 plus year old women who have kids, it probably isn’t that you’re making the right content for the demographic you’re trying to reach or you need to pivot into content for that other demo. So it’s really important to know who you’re talking to and what you’re going to need to create for them. Research Next, we’re going to research. I want you to spend time scrolling through Instagram and finding content that you really love. Spend time in the discovery section, watch reels, watch Instagram TV videos. Get a feel for the kind of content you like to consume and that you can create. I know that what I do when I am scrolling through my feed where I not only am following businesses and people that I love it, that I’m inspired by, I’m also following specific hashtags so I can find really fun content, usually engaging quotes and pictures that pump me up, so that I’m able to use those as inspiration for future pieces of content. I also do this with reels too. Reels is gonna be an important part of our creation strategy that we’ll talk about near the end of this video. I watch reels and I’m like, “How could I use this song “or this concept for my own brand, “my own business, my own mission?” And I’m like, “Can I or can’t I?” No, and then usually I move best. I also have, not gonna lie to you guys, I’ve read a lot of really great, fun tutorials and things I did not know in Instagram reels, so it’s also kind of entertaining and a learning opportunity for me as well. But make sure that you’re researching and saving the kind of content that you like, that inspires you, that can help you when you get into the creation process. Content Ideas Now, once you’ve researched, you have your plan, your goals, now I need to create pillars or buckets that we want to put our content into. I think it’s very important to make sure that when you’re creating your content, that you have specific buckets that you kind of fit your content into. So for myself, I usually sit in three buckets. It’s going to be personal relatable content, the Women of YouTube podcasts, and then stuff related to content marketing. With these three pillars, I know exactly what kind of content I need to be making and how it’s gonna work for my schedule and what’s going on. You need to establish what those pillars are for you. Not just one – you need to be able to have at least three different kinds of content that you are talking about. Now, once you’ve established those pillars, you’re gonna need to create hashtags to go with them. Instagram Hashtags You’re gonna wanna research what hashtags are most often associated with your kind of business and the demographic that you’re trying to check out. I have a tutorial on using allhashtags.com, which you can find up in the cards right now, which breaks down for you, how to search for hashtags, find them and create a list of them that you can keep using over and over again for your posts. Brand Image We need to make sure that we’re establishing a
Beginner’s Guide to the NEW Instagram Interface!
Now if you’re new to instagram or you’re just trying to understand it better, you are in the right place. If you’re a visual learner, I have a video up as well! When you open the app, it first takes you to your feed. This is where you’ll find photos and videos from people you’re following as well as advertisements. Unlike Facebook which gives you recommended posts, your Instagram feed is only based on the people you’ve chosen. On the top of your feed, you can see Stories. These are a fantastic way to connect with your audience. Stories stay up for 24 hours at a time. When you reach 10,000 followers, you’re able to add a swipe-up link to your stories! Instagram in the upper left hand corner brings you back to the news feed. New Post On the right side, the plus sign is for a new post. Once you add your photo, you can add filters, edit the lighting, etc. this hasn’t changed much through the evolution of Instagram. When you hit next, you can add your caption, location details, and tag other accounts. You can also add a business partner if you’re working with a brand in the post and have your IG business account set up. (I have a whole video on this right here!) Don’t forget to put a “.” or emoji between the lines of your caption. For example: I’m over here doing a tutorial on the IG interface! . Comment below and say hey! You can also use up to 30 hashtags. From what I’ve found, it’s best for the algorithm to leave them in the post rather than using in the first comment. You have the option to crosspost to other platforms as well! Activity Next to the plus sign is a little heart. This is where you will find all of your notifications. New followers, likes and comments show up here in chronological order. Chat This is where the one-on-one conversations can happen. Messages are split up into Primary and General, so you can organize your messages based on whether you talk to someone a lot or if they had a one-time question. Message requests are from people you aren’t yet connected with. You can accept or deny any message requests. Explore Page The little search bar icon brings you to the explore page. This is the discovery feature of instagram. This is based on your individual activity and what you interact with on the app. You can also go further into a specific category. Scan code This is available if you want someone to easily access your account. You just hold this up to their phone and the link will come up. Reels These are Instagram’s version of TikTok that just rolled out a few months ago. Reels are a great way to make fun, informative content for your audience. You can do challenges, new funny trends, etc. you can also save a reel for inspiration by clicking the 3 dots under and hitting save! Instagram is really pushing Reels in the algorithm, so they can definitely help if you’re looking for growth. Shopping This is again based on brands you follow and engage with. You can easily access the website from this. It’s great to utilize if you have a product or online store! Profile And lastly is our profile. The username is where you may switch accounts if you have multiple pages that you manage. The plus sign is to create a new post again. It could be a feed post, story, story highlight, IGTV video, reel, or guide. The three lines are the ins and outs of our account. When there’s a circle around your profile picture, it means you have a story up. Your biggest POW is in your first few lines of your bio. You want to tell someone about you with a quick glance at their page! Try to stray away from having to click ‘more’ to read your whole bio. Edit profile is pretty self-explanatory. Promotions and insights are other features of the IG business account. All the circles are Stories Highlights. As I mentioned before, stories only have a 24-hour shelf life, so if you want to keep them relevant, you can save them to a story highlight. Your page is then divided by your own grid, your reels, your IGTV, and your tagged photos. The feed is very important to establish your brand. I highly suggest making a brand board that decides on a few fonts, colors, and an overall look and feel. You can decide whether or not Reels and IGTV videos show up on your grid. I suggest posting them on your feed because they will get much more traffic!
Create Gary Vee Style Videos For Social Media // What To Do and HOW to Do It!
There is no denying that Gary Vee is prolifically using social media to grow his brand. Sometimes you go on all these different social networks like Facebook and Twitter and Instagram and LinkedIn. And he is just there creating totally unique content for each platform. And it can be really overwhelming for those of us that are trying to figure out just how to create one video that does one thing. Stay tuned to find out ’cause in this video we’re gonna break it down for you. So it’s gonna be super easy for you to do. Create Like Gary Vee Gary Vee’s strategy is so prolific and he is constantly creating new content for all of us to consume. So how are you, a normal business owner, supposed to really create content as much as Gary in the way that he does? Now I was fortunate enough to get to meet Gary Vee back in 2013. When I was like some odd weeks pregnant and I got his new book “Jab, Jab, Jab, Right Hook.” And it really kind of transformed how I was doing with social media and how I looked at things. I really entered into a world of time to solve people’s problems. And that’s exactly what I preach here on this channel like Gary does all the time. Show up for people and solve their problems. Well, I’m about to solve a really big problem for you. Which is how can you easily create videos as frequently as Gary? Work Smarter Not Harder And with that, we’re going to also include today’s sponsor for this post, Kapwing, which is my go-to website and resource for creating all of my social videos for my business and also for my clients. Kapwing is fantastic for resizing videos, adding closed captions, doing progress bars. Just making your videos look really awesome for social media. Super, super easy. So in this post, we’re gonna dissect three things that Gary Vee is doing so that you can apply this strategy to your business. One, we’re gonna go over how he creates his content. What you can learn from it and how you can do it with a little help from Kapwing. How Gary Creates One of the things that’s incredibly unique about Gary is that he is always recording video. He actually has people that follow him around on a constant basis filming him when we’re not in COVID. And even through COVID, he has taken to doing his “Tea With GaryVee” where he is live streaming on a regular basis. To create content to talk to people who are part of his fan base he can help. But this can be really hard for you. Especially because like I said, you’re probably a normal person who is busy working in their business. No one is expecting you to be Gary Vee. It would be really awesome if you have someone that can film you. Or maybe if you have a special occasion or an event that you’re doing. You could probably have someone come in and film for you. But for the most part, it’s going to probably be a little bit harder for you to create as much content as Gary does. So how can you do this? Record Everything Well, the first thing I’m going to advise you to do is do consider recording every meeting that you have. That’s right. Get on to Zoom, do a live stream, and talk to your potential customers and your current customers. You never know when that little stroke, that line, that little 30 seconds to a minute piece of genius is gonna come out of your mouth. So why not be ready when it does? Because I can’t tell you how many times I’m having a conversation with somebody I’m like, “Aw man, that was really good, I wish I had recorded that.” We live in a world where live streaming and Zoom are just kind of the new normal. So no one is going anything to bat an eye at you recording or using this footage over again for your social media content. So really take that cue of Gary recording everything that he’s doing and find a way to do that for yourself as well. What do people keep asking you? My second tip for you when you’re trying to record a video is really sit down and look at what are the things that people keep asking you questions about? Are you getting these emails, maybe a text message? Or are you fortunate enough to be getting these questions on social media or on your YouTube videos? Take these questions, sit down with your camera just like I’m doing with you right here. And just have a conversation with the camera or aka Bob to solve his problem. By solving other people’s problems it’s going to come across as so genuine and so real. And this is a no SEO moment. The reason this is a no SEO moment is that it’s not about getting found in search and doing all the stuff. It’s about connecting with people by solving their actual problems. These sort of videos are going to allow you to really connect with people and have that emotional bond that you are hoping to get. That comes from answering questions from your customers. Not everything is about being found in search. Sometimes it’s about helping people with their actual problems right then and there. And I might add, this is something that Gary does all of the time. So if we’re here to be like Gary, this is how you do it. Get the Look Now let’s dissect the physical look of a Gary Vee video and why it is successful. The video I reference has three main parts. We have our text and title at the bottom. We have the actual video in the middle. And at the bottom, we have
Make Better Instagram Videos // Get More Views, Engagement And Followers!
So you’re creating videos for Instagram, and you’re like, what do I do to make these better, because the struggle is real. I’m not getting the views I want, and I’m thinking this is a gigantic waste of my time. I am here for you, and in this blog we are going to breakdown how you can make better videos that you can get more views, engagement and followers on the gram. Before we dive into all the different things that you need to know to make better videos, I want you to know this blog is brought to you by Kapwing. I’m going to go into more detail about them later on, but it is my number one go to source for creating all things social video. They make it super easy, and my favorite part is it’s free to use! Kapwing So what we’re going to cover in this video is going to be details, like the algorithm and the video size. What types of video you can make that are going to perform well on Instagram, as well as what you can do to improve your videos to make them do better. You obviously need to know very explicitly, we’re talking about videos for the newsfeed, not Instagram TV and not Instagram stories. That will be my next post that I’m going to share with you. Now, when we’re talking about the algorithm, I’m going to give you some very specific facts about this. Coming straight from the source, Instagram themselves. So many people are experts, and think they figured out how to game the system, and blah blah blah. When it comes to videos specifically, the piece that the algorithm cares most about are your video views. Some people like to think it’s likes and comments and shares, when in fact it’s how many people are watching your video. That’s what’s going to matter most. So the more people that will watch your video, and the longer they watch your video, the more likely they’re going to be served your other content in the future. And honestly, if someone’s spending that time watching the video, you’re probably already going to get some kind of engagement from it anyway, whether it’s hitting that double tap for that like, or hitting that comment. And no matter what anybody tells you, how long your comments are don’t matter either. Even if it’s someone just putting up a fist bump emoji, that works. Despite what all these experts say, photos and videos are treated exactly the same on the algorithm. It really is about the user’s preference. So because I personally like watching more videos on Instagram, Instagram tends to feed me content that has more videos in it. They just calculate what I engage with more. So again, if more people are engaging and watching your videos, then they’re going to be served more videos, including yours, when they’re scrolling their feed. However, one of the things that is important to know, is that when you’re using a video, people are spending more time on your content. Which again, kinda shows to Instagram, ‘hey they’re getting more views, more time being spent on that account. I’m going to make sure to service them two followers that like this content more.’ So videos give you longer time to interact and engage with your followers. And as a bonus, when you’re posting up a video, it takes up four times more space than regular posts when it comes to the explore tab. So if you’re looking to get more attention using video in the explore feed is going to be more beneficial for you, because you get more real estate on the platform. Let’s Get More Real Estate Now let’s talk about video size, specifically for the newsfeed. You have two options when it comes to video size. One is the traditional square, which is 1080 pixels by 1080 pixels. Or another option for you is if you’re looking to get more real estate in that thumb scroll, you can create your videos at a 1080 by 1350 pixel aspect ratio, which is also like a 5 by 4 size. You can take up more of the feed. It is important to know that when you’re creating your video, that you’re thinking about how it’s going to look on your Instagram grid. Because again, you’re still being limited to that 1080 by 1080 square. So it’s important to make sure that nothing important, especially if you have text, or something that you’re showing off, is seen in those top and bottom parts. There are so many different types of content that you can create on Instagram with video that it’s just gonna be crazy, and I can’t wait to share them all with you. Animated Quotes One of my favorite pieces of content to create on Instagram are quote videos. This is where we’re going to take our boring static quotes, that are super awesome and inspiring, and boost them up a level, and make them that much more engaging, and thumb scroll stopping, so that people are more likely to engage with your brand, and of course watch your videos, and your other videos in turn. All right, I’m going to show you guys how to make this text animated quote image for your Instagram newsfeed. So first things first, you’re gonna go to Kapwing. You’re going to click ‘new project’, then ‘start with the studio’, and you’re going to click ‘start with blank canvas’. Now what I really love about Kapwing is that you can create something from nothing, or you can bring things in. So if you have your own video you want to use, or if you have your own images you want to use, it’s really great. Now another thing that I like is that if you have specific brand colors, it will recognize those in the tools as well. I used the quote
12 Spooktacular Instagram Ideas This Halloween
Halloween and pictures are just as common and necessary as eating too much candy after a night of trick-or-treating. With so many Instagram-worthy images being collected on your phone, why not think about what you could be posting to your brand’s Instagram accounts. It is easier than you think, just as much fun as dressing up, and a great way to get extra engagement (and followers) for your accounts.