What to Post on Instagram to Grow Your Engagement and Following
When you’re trying to use social media to grow your brand or business, it’s important to make sure that what you’re posting is going to convert best for you, because what’s the point of doing all of this if we’re not going to get business from it? So I’m going to assume that you already know who your perfect customer is, what you have to offer, what you’re selling, all that kind of stuff. What we’re going to focus on is how to take that information and turn it into engaging and converting content to grow the brand. So here’s some of the things that I want you to consider when you’re putting all of this together. Categorize Your Content First things first, you want to put everything into specific buckets. So you as a person, you as a brand, have very specific things about you that you can group all of your content into. So for me, for example, a lot of my content is grouped into YouTube and live streaming and video marketing. The middle part is a lot about my life, all the craziness that it is, and this third part is all about agency running and being a social media marketer. So these three buckets that I have are what I use to create all of my content, everything that I do ties back to a message that supports what that is. You need to be very clear with the kind of content that you want to create in those specific buckets. Let’s say you’re a real estate agent, your buckets could be something like things to do in the city that you’re in, houses that are on the market, and how your customers love you and how you take care of them. These are the three buckets that you’d want to clump everything into. Let’s say you do something in a service business, like insurance or something. So then maybe we have information about insurance, information about you and why they should trust you, and then how you’ve helped people and examples of why people need insurance. So these three buckets are going to be where you live. I suggest that you do at least three, but the more you do, the more muddy your content can get. But if you have less than three, it’s going to be two, one note, one message, and I don’t want you to be there. So pick your buckets that you can put your content into. So you are always checking back to ensure what you need to say fits into these buckets. If it doesn’t, you don’t do it. If it does, you go with it.Find the Right Hashtags Next thing is to find hashtags that match your three buckets, and you also want to make sure that what hashtags you create aren’t super vague and super overused. I don’t want you to use #love for everything. That’s super overused and not going to get you anywhere. One of the really easy ways to find out the right hashtags to use is to go see what your competitors or people who are parallel to you in what you do are using for their content. Obviously, not just anybody, if your competitor doesn’t have a social presence then that’s not going to work, I’m talking about people in your industry that are dominating or doing really well, go see what hashtags they’re using and see if it aligns with what you’re doing. Another thing to consider is local hashtags. What are the hashtags that are being used locally in your community or city? I live in Phoenix, for example, and some really popular hashtags would be #SupportLocalAZ, #LocalAZ. Things like that. I can go to those hashtags and find other hashtags that match it and group them into what I’m doing. Association is the best way for people to find you and hashtags accomplish that. Categorize Your Hashtags Once you have different hashtags that you want to use, you want to line them up into buckets. Again, that’s why the original bucket point is important. So if I’m talking about lifestyle stuff, I want to keep all those hashtags grouped together. If I’m talking about business, YouTube, and video, I want to keep those hashtags together. If I want to talk about business and social media, I want those hashtags grouped together. You want to make sure that your hashtags are independent of each other, but you’re also going to want hashtags that you use across the board. So here’s how I’m going to encourage you to do this. You can have up to 30 hashtags on anything that you post, so what I suggest is to have 20 hashtags for each bucket and then 10 hashtags that you use for everything. That way those things about your brand never change. For me, everything is #YouTuber, #WomenofYouTube, #Creator, #WomanCreator, #Womanpreneur. These are the ones I use all the time because everything I create is associated with those hashtags. So create those and put them somewhere you can save them and keep referencing them. I recommend a Google doc because that’s what we do internally at my agency. Create Your Content Now that you have your buckets for content and your hashtags that you’re using, now we need to create different kinds of content. You need to make sure that you’re creating a good variety of content. Instagram is a plethora of different kinds of content. There are carousels, reels, images, videos, Instagram TV, and stories. There’s so many options so it’s really important to make sure that you’re creating a variety of content types that fit into what keeps your Instagram fresh. Freaky, freaky, fresh. But also keep it relevant. If you’re just posting image after image, after image, it’s going to get stale, and the algorithm and your users are going to recognize that. So make sure that you add in that variety because that’s the
How to Grow on Instagram in 2021
In this post, I’m gonna show you how you can grow your Instagram at lightning speed with one very simple to use strategy and tool to help you along the way. Now, if you wanna have success on Instagram or any social network for that matter, you are going to need an effective content marketing plan. Which is why I have a free worksheet that you can grab down right here! It’s gonna guide you through this process. How do I grow? I am always trying to figure out the best way to help my customers, and of course, you guys who are out there on the YouTubes. One of the things I’m always trying to figure out & people always ask me is, how do I grow on Instagram? What is the right strategy and how am I gonna make this work? And of course, how do I do it quickly without losing all of my time? Now as busy business owners, I respect your time really which is why I have the perfect solution for you and all of your Instagram growth needs. I would like to introduce you to a Dollar Eighty. A Dollar Eighty A Dollar Eighty is a Chrome extension that you add onto your browser that syncs up with your Instagram and allows for you to comment on other Instagram posts. A Dollar Eighty has come from the simple math that you should be giving your 2 cents on a minimum of 9 posts with 10 hashtags every single day. And that ultimately adds up to a $1.80. With this tool, it definitely streamlines the process. Before you had to go onto your phone, it was really manual, it was really slow because you were using your thumbs and it’s a whole thing. But with this Chrome extension, you’re able to easily add in the hashtags that are the most relevant to you, so that you’re able to go in and comment on the posts that makes sense to you and those 10 hashtags, and you’re gonna be able to grow your engagement. Does it really work…? Now, I am always super skeptical when it comes to new tools and new methods and ways of doing things. But this has been a strategy that has been around for a few years and Gary Vee swears by it and a lot of other Instagram professionals and educators out there swear by it as well. Before I present anything to you, I always check it myself and I was completely blown away by the results. I personally find it kind of slow and steady wins the race when it comes to Instagram but by adding in this strategy, I was able to increase my follower count by 4.5% in a matter of 30 days. While that might not sound like a lot to you, it was a lot to me because usually I’m in the like 1%, if I’m lucky range for monthly growth. Additionally, my impressions went up 90% and my profile visits went up 125%. What this means is that my profile was seen interacted with and engaged with more over the course of the 30 days I was using the Dollar Eighty versus what we were doing before. We’re always trying to drive traffic to our websites, where you can collect the data and people can learn more about our products and services. I had an increase of 180% on my website clicks from my profile. Overall thoughts If you have been on this channel before, you know that content creation is a big part of what I’m encouraging you to do. And I tend to show up every single day on Instagram with a new post. While I’m always trying different styles of posts and different ways to present things to you, studying the analytics and finding the right time, I still found that my content engagement increased a lot with the help of Dollar Eighty. Overall, it went up 13.5% and very specifically to stories, it went up 130%. All right, now that you are sold on this tool and you wanna check it out, let’s head over to the computer where I’m gonna to show you how to get started. Check out my video below for a visual: Now you can check out a Dollar Eighty for free with my link that I have here. Remember, you are impossibly amazing!
Instagram Content Strategy for 2021
If you’re here, you’re trying to figure out what is it that you’re going to do on Instagram to be effective in your business. I’m gonna teach you everything you need to know to plan, research, and create great engaging content to grow your business on Instagram. I have predicted that Instagram is going to take over as the number one social network on the web, replacing Facebook, and I think that’s saying something considering the fact that I’ve been on Facebook for over 15 years. Now, the basis of anything that we do in content marketing for whatever platform it is, you definitely want to make sure that you have a content plan. I want you to grab my freebie that I have for you here so that you can kind of work along with this video from start to finish. Setting goals With that content planning worksheet, the first step is going to be planning with a goal. It’s very important to make sure that anything that you’re putting on the internet has a very specific purpose, and Instagram is no different. Even though you might be accomplishing what you want to with an image or a video or a carousel post, it’s important to make sure that what you’re posting accomplishes a goal. That is why you need to think, “What is it that I need from my audience with this post?” This isn’t always going to be “Go buy from me”. It also isn’t going to be, “Go to my link in my bio” or “Click and go buy something from me.” It can also be things like engagement or shares or views or awareness. So when you’re creating every piece of content, when you’re working through your messaging and what content you’re going to create to support that messaging, you want to make sure that you know what your goal is for that post. If you don’t have a goal for your post, the post should not exist. Ideal Customer Then knowing who your perfect customer is is something that we need to have across the board when it comes to your marketing, and this applies to Instagram too. You want to make sure that you know exactly who you’re talking to. That way, when you’re reviewing your analytics and your insights, you can make sure that that content is hitting that demographic you’re trying to work with and be engaging with your content. If maybe you’re trying to reach women under the age of 30 who have kids, but for some reason you keep getting all of these 40 plus year old women who have kids, it probably isn’t that you’re making the right content for the demographic you’re trying to reach or you need to pivot into content for that other demo. So it’s really important to know who you’re talking to and what you’re going to need to create for them. Research Next, we’re going to research. I want you to spend time scrolling through Instagram and finding content that you really love. Spend time in the discovery section, watch reels, watch Instagram TV videos. Get a feel for the kind of content you like to consume and that you can create. I know that what I do when I am scrolling through my feed where I not only am following businesses and people that I love it, that I’m inspired by, I’m also following specific hashtags so I can find really fun content, usually engaging quotes and pictures that pump me up, so that I’m able to use those as inspiration for future pieces of content. I also do this with reels too. Reels is gonna be an important part of our creation strategy that we’ll talk about near the end of this video. I watch reels and I’m like, “How could I use this song “or this concept for my own brand, “my own business, my own mission?” And I’m like, “Can I or can’t I?” No, and then usually I move best. I also have, not gonna lie to you guys, I’ve read a lot of really great, fun tutorials and things I did not know in Instagram reels, so it’s also kind of entertaining and a learning opportunity for me as well. But make sure that you’re researching and saving the kind of content that you like, that inspires you, that can help you when you get into the creation process. Content Ideas Now, once you’ve researched, you have your plan, your goals, now I need to create pillars or buckets that we want to put our content into. I think it’s very important to make sure that when you’re creating your content, that you have specific buckets that you kind of fit your content into. So for myself, I usually sit in three buckets. It’s going to be personal relatable content, the Women of YouTube podcasts, and then stuff related to content marketing. With these three pillars, I know exactly what kind of content I need to be making and how it’s gonna work for my schedule and what’s going on. You need to establish what those pillars are for you. Not just one – you need to be able to have at least three different kinds of content that you are talking about. Now, once you’ve established those pillars, you’re gonna need to create hashtags to go with them. Instagram Hashtags You’re gonna wanna research what hashtags are most often associated with your kind of business and the demographic that you’re trying to check out. I have a tutorial on using allhashtags.com, which you can find up in the cards right now, which breaks down for you, how to search for hashtags, find them and create a list of them that you can keep using over and over again for your posts. Brand Image We need to make sure that we’re establishing a