How To Use Instagram Branded Content Tool
The branded content tool on Instagram is super helpful for creators and business alike. First, you’ll need to make sure your account is set up as a Creator or Business account. It’s all about preference for which one you choose. I prefer the Business account because I think it offers more insights and analytics. Branded Content By setting up your branded content tool, you’ll be able to tag businesses for paid partnerships as well as approve people to access your content. This allows brands to work with creators more directly and holds both parties accountable! Let’s head over to the phone. Check out my video below for a visual: Click the 3 lines at the top right Go to ‘Settings’ Select your business / creator account Click ‘Branded Content Approvals’ You can add approved business partners, allow manual tagging, and view your tag requests. I recommend having ‘Manually Approve Tags’ kept on. When you want to make a post, start by creating it how you normally would, whether it’s a feed post, story, or reel. Make sure it says ‘paid promotion’ when you are publishing to be sure it’s branded! My blog and YouTube channel have all sorts of other tutorials for Instagram, Facebook and more!
Instagram Content Strategy for 2021
If you’re here, you’re trying to figure out what is it that you’re going to do on Instagram to be effective in your business. I’m gonna teach you everything you need to know to plan, research, and create great engaging content to grow your business on Instagram. I have predicted that Instagram is going to take over as the number one social network on the web, replacing Facebook, and I think that’s saying something considering the fact that I’ve been on Facebook for over 15 years. Now, the basis of anything that we do in content marketing for whatever platform it is, you definitely want to make sure that you have a content plan. I want you to grab my freebie that I have for you here so that you can kind of work along with this video from start to finish. Setting goals With that content planning worksheet, the first step is going to be planning with a goal. It’s very important to make sure that anything that you’re putting on the internet has a very specific purpose, and Instagram is no different. Even though you might be accomplishing what you want to with an image or a video or a carousel post, it’s important to make sure that what you’re posting accomplishes a goal. That is why you need to think, “What is it that I need from my audience with this post?” This isn’t always going to be “Go buy from me”. It also isn’t going to be, “Go to my link in my bio” or “Click and go buy something from me.” It can also be things like engagement or shares or views or awareness. So when you’re creating every piece of content, when you’re working through your messaging and what content you’re going to create to support that messaging, you want to make sure that you know what your goal is for that post. If you don’t have a goal for your post, the post should not exist. Ideal Customer Then knowing who your perfect customer is is something that we need to have across the board when it comes to your marketing, and this applies to Instagram too. You want to make sure that you know exactly who you’re talking to. That way, when you’re reviewing your analytics and your insights, you can make sure that that content is hitting that demographic you’re trying to work with and be engaging with your content. If maybe you’re trying to reach women under the age of 30 who have kids, but for some reason you keep getting all of these 40 plus year old women who have kids, it probably isn’t that you’re making the right content for the demographic you’re trying to reach or you need to pivot into content for that other demo. So it’s really important to know who you’re talking to and what you’re going to need to create for them. Research Next, we’re going to research. I want you to spend time scrolling through Instagram and finding content that you really love. Spend time in the discovery section, watch reels, watch Instagram TV videos. Get a feel for the kind of content you like to consume and that you can create. I know that what I do when I am scrolling through my feed where I not only am following businesses and people that I love it, that I’m inspired by, I’m also following specific hashtags so I can find really fun content, usually engaging quotes and pictures that pump me up, so that I’m able to use those as inspiration for future pieces of content. I also do this with reels too. Reels is gonna be an important part of our creation strategy that we’ll talk about near the end of this video. I watch reels and I’m like, “How could I use this song “or this concept for my own brand, “my own business, my own mission?” And I’m like, “Can I or can’t I?” No, and then usually I move best. I also have, not gonna lie to you guys, I’ve read a lot of really great, fun tutorials and things I did not know in Instagram reels, so it’s also kind of entertaining and a learning opportunity for me as well. But make sure that you’re researching and saving the kind of content that you like, that inspires you, that can help you when you get into the creation process. Content Ideas Now, once you’ve researched, you have your plan, your goals, now I need to create pillars or buckets that we want to put our content into. I think it’s very important to make sure that when you’re creating your content, that you have specific buckets that you kind of fit your content into. So for myself, I usually sit in three buckets. It’s going to be personal relatable content, the Women of YouTube podcasts, and then stuff related to content marketing. With these three pillars, I know exactly what kind of content I need to be making and how it’s gonna work for my schedule and what’s going on. You need to establish what those pillars are for you. Not just one – you need to be able to have at least three different kinds of content that you are talking about. Now, once you’ve established those pillars, you’re gonna need to create hashtags to go with them. Instagram Hashtags You’re gonna wanna research what hashtags are most often associated with your kind of business and the demographic that you’re trying to check out. I have a tutorial on using allhashtags.com, which you can find up in the cards right now, which breaks down for you, how to search for hashtags, find them and create a list of them that you can keep using over and over again for your posts. Brand Image We need to make sure that we’re establishing a