Build a Successful & Profitable Business with Social Media
As business owners, we’re just trying to figure out what it’s going take to be successful and profitable in the most effective way possible. In this blog, I will break down for you how you can build a successful and profitable business with social media. I have been in this social media game since 2009. Like being a social media marketer in 2009 wasn’t even a job that really existed. I’ve got some years and a whole crap ton of experience to help make this dream possible for you. I’ve worked with hundreds of businesses and have been able to figure out what’s going to work for you so that you can find success. Objective and Goals Let’s dive into this! When you’re getting started actually you’re going dive into what your objectives and goals are with your social media. It can’t be something as generic as “I wanna get sales” Sales is the objective of everything, making money as our bottom line. So let’s assume that that’s everyone’s goal. What needs to be figured out is what other goals that you want to attach to your social media? Do you wanna make $100,000 a month? Do you wanna build your list to 10,000 people? Are you trying to promote yourself as an expert in your industry? Ask “What are the very specific goals that I want to set and how do I want to accomplish them on social media?” By having those very clearly defined, it’s going to make everything that you’re going to create, produce, and funnel make sense for you and your bottom line. Know Your Audience Now you need to study and know your audience. This kinda goes into knowing who your perfect customer is, who would you sell to, and who would you love to work with? By knowing exactly who this person is you’re going to be able to get those goals and objectives met sooner. You’re also going to be able to funnel in a lot of these other things that we’re going to talk about. You have to know who you’re talking to. Like, that’s how this whole marketing thing works. You have to know who you’re talking to so you know exactly how to phrase things, where you should be, what you need to offer them, and how you’re going to do that. Where Does Your Audience Spend Time Online? Once you know who you’re talking to, you’re going be able to figure out where it is that they spend their time online. Not everybody’s social media habits are the same. Some demographics really like Facebook. Some demographics really like Instagram. Some people are really into Twitter. Some people are really into Clubhouse. Some people are really into YouTube. You have to pick the platform that’s going to talk to your audience the most. The platform that my audience likes most is YouTube. But I also know that my secondary platform is Instagram because that’s where I can connect with people in a totally new, fun way versus what I do on YouTube which is to inform and educate you. You need to figure out where your people spend most of their time and you usually can dive into it by those demographics. Study The Content That Performs Best Once you know the platform, you need to study the kind of content that performs best on that platform. For the most part, you can probably bank on the fact that video of some kind is going to be a really important part of what you’re going to create. If it’s Instagram doing stories and reels is really vital to your success. If you’re on YouTube, long form content is going be successful. If you’re doing something on Facebook or Twitter you’re going probably want short form video content. Whatever the mediums are that performed best on those platforms, you need to figure out what those are, study them, and analyze them so that you’re going to need to create content. That’s going to be what is most effective for your audience and help you accomplish your objectives and goals. Do You Have The Skills & Time? When it comes to creating content and using the platform, you need to ask “am I skilled enough to make this happen?” So a little story about your girl Desiree. From day ONE of being on YouTube, I have had an editor. I knew it was so important for me to be creating content on YouTube to help you that I needed to remove any barrier I had that would stop me from being on YouTube. As a mom, a military wife, and an entrepreneur I had a ton to do and not a lot of of time to do it. Trying to add in this other thing to all the things I was already doing, video editing was just not a skill I was willing to develop or something I was willing to sacrifice time to learn. By hiring an editor, I was able to take out that barrier and in-turn accomplished what I need to get accomplished with my YouTube channel. When you’re really analyzing the kind of content you need to create for specific platforms, look at the skills that you have that can allow for you to create that content. Then decide, if you need help to get them done. Lead Capture Next, you’re going to need to figure out what your lead capture is. A lead capture is going to be how people can continue to connect with you via email. The money is in the list. You need to make sure that you have a way to offer your audience extra value through a lead capture and in-turn, you’re going to be able to communicate with them on the regular, through that