Build a successful & profitable business with social media

As business owners, we’re just trying to figure out what it’s going to take to be successful and profitable in the most effective way possible, which is why I’m going to break down how you can build a successful and profitable business with social media. I have been in this game since 2009, being a social media marketer in 2009 wasn’t even a job that really existed. So I think I’ve got some years and a whole crap ton of experience to help make this dream possible for you. I’ve worked with hundreds of businesses and have been able to figure out what’s going to work for you so that you can find success. Getting Started When you’re getting started, you’re actually going to dive into what your objectives and goals are with your social media. It can’t be something as lame as like, “Oh, I want to get sales.” Sales is the objective of everything, making money as our bottom line. So let’s just assume that that’s everyone’s goal. And what we’re going to figure out is, what are the other goals that you want to attach to your social media? Do you want to make a hundred thousand dollars a month? Do you want to build your list to 10,000 people? Are you trying to promote yourself as an expert in your industry? What are the very specific goals that you want to set and how do you want to accomplish them on social media? By having those very clearly defined, it’s going to make everything that you’re going to create, produce, and funnel make sense for you because your bottom line, which is the goal and the objective is all that truly matters. Social media is just a really fun way to get to that goal. Know Your Audience Now you need to study and know your audience. This goes into knowing who your perfect customer is, who would you sell to? Who would you love to work with? By knowing exactly who this person is, you’re going to be able to, again, get those goals and objectives met sooner. And you’re also going to be able to funnel in a lot of these other things that we’re going to talk about. You have to know who you’re talking to. That’s how this whole marketing thing works. You have to know who you’re talking to. So you know exactly how to phrase things where you should be, what you need to offer them and how you’re going to do that. I know that you are here because you want to build your business profitably and how you’re going to do that is because I’m relating to you, because I too am a business owner. I have lots of experience and you definitely came for the information, but stay for the sassiness. That is what we’re here to do. I know you. You don’t know me. I know your objectives. I know your struggle, which is why you are here reading this blog. Now, once you know who you’re talking to, you’re going to be able to figure out where it is that they spend their time online. Finding Your Audience Not everybody’s social media habits are the same. Some demographics really like Facebook. Some demographics like Instagram. Some people are really into Twitter. Some people are really into Clubhouse. Some people are really into YouTube. You have to pick the platform that’s going to talk to the greatest portion of your audience. I know mine, a platform for talking to people is on YouTube. But I also know that my secondary platform is actually going to be on Instagram because that’s where I can connect with people in a totally new, fun way versus like what I do here, which is inform you and educate you in long article form. Over there, I’m having fun, maintaining, informing and inspiring. So I know where you like to spend your time, which is why you’re here. You need to figure out where your people spend most of their time and you usually can dive into it by those demographics. Now, once you pick the platform, you need to study the kind of content that performs best on that platform. How to post on the best platform For the most part, you can probably bank on the fact that video of some kind is going to be in a really important part of what you’re going to create. If it’s Instagram, doing stories and reels is really vital to your success. If you’re on YouTube, long form content is going to be successful. If you’re doing something on Facebook or Twitter, you’re going to probably want short form video content. Whatever the mediums are that performed best on those platforms, you need to figure out what those are and study them and analyze them so that you’re going to be able to create content that’s going to be effective for your audience to accomplish your objectives and goals. Do you like how I like it brought that all back around? Can you do what is needed or do you need help With the studying of what kind of content you should be creating and what’s going to perform best. You’re also going to need to tap into the like, “Am I skilled enough to make this happen?” So a little story about your girl Desiree from day one, day one of being on YouTube, I have had an editor. That’s right. I knew it was so important for me to be here to help you, that I needed to remove any barrier I had that as a mom, as a military wife and an entrepreneur running a business, and this amount of time to do it and trying to add in this other thing of doing video editing was not a skill I was willing to develop or something I was willing to sacrifice that time for. So by

Live Stream Tips & Trends for 2021

I talk about live streaming a lot in this channel, and I will be the first to admit that there are a lot of other really amazing live streaming experts out there to learn from. So in this video, I brought together 10 of my friends and experts to help give you more tips and trends that you can expect for your live streaming game in 2021. I truly believe that livestreaming is one of the easiest ways to create video content for any business. You don’t have to worry about editing. You don’t have to worry about all the extra bells and whistles. You can just go live and share your genius and truth and make the magic happen, which is why you’re going to need a really great tool to do this. “My quick livestreaming tip, it’s an obvious one when you hear it. But it’s to run a speed test before you go live. You want to make sure that the internet speed that you’re using, specifically the upload speed, is going to be good enough for a consistent, high-quality stream or feed from your computer or your device through to whatever platform it is that you’re going to be livestreaming on. – Justin Head over to the website speedtest.net and run a test on there or grab the speed test app on your device. Specifically what you’re looking for when you’re running a speed test is your upload speed. You also want to make sure not only that you have enough upload speed, but also that it is a consistent upload speed, that it’s not really good for a few seconds and then really bad and fluctuating a lot. Running a speed test will tell you those two things, that you have a decent enough upload speed, but also that it is a stable connection as well. Then for the cases where your internet speed might not be enough or it isn’t stable, then that’s when you could look at an alternative internet connection before you go live, so maybe hotspotting from your phone or another device, just so you can save your sanity and have a better, more successful livestream.” I cannot tell you how many times I go into livestreams and other people are just having all of the glitches and all the problems, or even for myself, I go into livestreams, and my internet cannot get it together. So really heed Justin’s advice and do that speed test before you dive into a livestream, and if all else fails, just restart everything before you plan to go live. “One of the tips that I would definitely give when it comes to entrepreneurs that’s getting into content creation is to really pay attention to short-form video content. If you’re already doing a livestream, one of the best things that you can do is begin to repurpose that content, meaning you’re taking your 30, 40, 60 minutes or longer livestreams, and you’re reproducing that into shorter form content. When you think about TikTok and what all happened in 2020, it got to the point where everybody’s focusing on 15, 30, and 60 second videos, and you may be thinking that’s not enough time to really provide enough value, I would suggest that it actually is. When you think about what can you do in 15, 30, or 60 seconds, it makes you have to be very, very specific about what you say, what you show, and what you share. When you think about your outline or your run of show for your livestream, what is a tip that you can bake into that livestream so that you can go in later and pull that 15, 30, or 60 second piece out and redistribute that to whether it’s TikTok, Instagram, or what have you. Really pay attention to not just the pieces and the tips and the value that you’re going to deliver in the livestream, but really start thinking about how you can repurpose that content. All of that is going to start in the preparation phase of your livestream, thinking about the outline, baking in those tips or the points that you want to address, that you can then pull those snippets out and share them on social media in short-form, micro content.” – Diana Gladney You know I love me some content repurposing up in these parts, and livestreaming is a great way to do that. Diana hit the nail on the head. This is the best thing that you could do with your livestreams to get more mileage out of them, to help grow your brand, and of course, cover your bases with that content calendar. “My number one tip for 2021 is to make sure that the streams you create this year hold true to your value proposition from the beginning to the end. This way, your viewers will find value not only in your regularly scheduled content but in the videos you livestream. The replay value can add up to thousands of more views than you’re already driving to your channel.” – Daniel Batal It’s really easy for us to get distracted with all the different things that we have going on and objectives and purposes of what we’re trying to do. Keeping your value proposition in mind is going to allow for your vision and purpose for your channel and for your business to be incredibly clear, not just for you, but also for your audience. “My tip for you is to have more guests on your shows. I love having guests. In fact, when I look back at all my analytics, some of my most high performing livestreams are when I have a guest come on my show, whether it be a fun guest, a customer, a peer, or somebody that comes and offers a lot of value for my audience. “You want to be selective with who you’re going to have on your show. You want to

How to Streamyard: Using Streamyard Record Only Feature AND How To Go Live Later With Recording

There are so many great features available on Streamyard for all of your live streaming needs. But one of the features that a lot of people overlook is the record only feature on Streamyard. In this post, I’m going to break it down for you. Why you want to use the record only feature, how you use the record only feature, and how you can go live after you have prerecorded your video. Why Use the Recording Feature So why would you want to use the record only feature on a live streaming tool? Well, a lot of people had requested this from Streamyard when they were going through their initial setup and creation of the tool. To figure out how people were using it, I turned to the streamer community over on Facebook and asked how are they using it for the record only? And the answers I got back were so great. I had to share them with you here. Use Recording For Testing The most popular reason was for testing. One of the things that’s so uncertain about live-streaming is, is this going to work right? Is my new tech going to work? Is my internet going to work? And so many different things. So by testing out the record only, you can not only go through your live-stream as a demo, but you’re also going to be able to then play it back for yourself, like in a movie file or something and see what went wrong, what was working, what wasn’t and all that good stuff. That’s why Streamyard is so powerful; it’s not only setting you up for successful live-stream but also giving you ways for you to test it as well. Use Recording for Presentations A lot of people also like to use Streamyard for recording presentations, tutorials courses, all of those educational based things, because of one really cool feature: you can have your information on the screen, as well as your face on the side because Streamyard allows you to have different ways to layout who is on the screen and what it looks like, whether your face is big, your presentation is small or vice versa, or just the presentation or just your face. There are so many different ways that you can use the layout in Streamyard. It’s going to make it really fun and interactive for you to have a next-level presentation for whatever you’re trying to do. Why Pre-Recording is so Versatile Now, oftentimes when we are live-streaming, we don’t always have the option to go live. Maybe we have an interview that we really want to do, and the person just can’t make themselves available or maybe you’re going to have really spotty internet, or maybe you’re going on vacation and you just want to have the option to go live at a different time. Well, if you use the record only feature, you can sell all of the benefits and features that are available to you from stream yard. And then you can just kind of go live later. A lot of people also like using the record only tool for the podcast recording. Again, you can have guests on, you can do things on the screen, all of that really great stuff, or maybe you’re going to edit it later. So if you know that you’re gonna flub up or something happens like the dog barks, if you’ve got kids around, but you really have to get something recorded, record only allows for you to record those videos in a fun, interactive way. Again, using those Streamyard features that aren’t available to you when you’re just putting up a camera and hitting record. How to Record with Streamyard Okay, so when we’re getting started we’re going to go to Streamyard and click create a broadcast. You have all of the different destinations that you’ve created, but we want to skip the destinations and click record only. This is where we’re going to put in what we’re going to do. So, I have a presentation that I need to record for a podcast summit that I’m participating in. So I’m going to enter my broadcast and I also want to add in my presentation. So what I’m going to do at the bottom is hit screen share, and I’m going to pick the tab I want to be able to show on the screen. It will automatically pop me over to the place I want to screen share from, and I don’t want to do that. So I’m going to click back onto Streamyard. I’m going to add myself to this stream. And once you are here you can change the layout, make yourself bigger or smaller, make the presentation bigger or smaller, have just yourself or just the presentation. I can change out my branding to match what I am doing. Let’s say I’ve done my full presentation. I’ve played with all the things, added all of my overlays and I hit end broadcast. Now what I need to do is download the recording. So I hit links and I download my recording and I can do my recording only, or my audio-only, I’m going to do the recording and then it’s just going to download it. Streamyard saves your recordings for up to 15 days, I recommend downloading them once they are done so that you have them natively on your computer. And as you can see, to make computers. So, here’s my video that I did with my live-stream. What to do with Your Recorded Video So now that you have recorded your video and it’s all set to go, you want to go live with that video, but you can’t because it’s prerecorded. So how do you do that? Well, that’s where today’s sponsor Live Pigeon comes in. Live Pigeon allows for you to live-stream your prerecorded content, to Facebook and YouTube So incredibly easy. I literally use this tool

How To Monetize Videos On Facebook Page // Understanding Facebook Monetization

I was recently asked in my YouTube comments, how do I monetize my channel on Facebook? What does that look like? So in this post, I’m going to break down for you what Facebook monetization looks like for your videos. How to Monetize Your Facebook Page If you’re looking to monetize your Facebook channel, you’re going to want to get started with a really good content strategy because a content strategy is the foundation for everything that you’re going to do on social media and really for marketing in general. There are three ways for you to monetize your content on Facebook. The first way is Facebook subscriptions. Second is going to be with in-stream ads and the third is going to be with brand collaboration. So let’s dive into each one of these, so you know what they are and what the requirements are for you to qualify for them with Facebook. Facebook Fan Subscriptions All right, with fan subscriptions, this is where you can do a monthly recurring subscription with your followers to give them extra added value. This could be extra training, extra digital services, one on one consultations. Whatever it is that you want to charge people on a monthly basis, you can do this with Facebook fan subscription. So in order to qualify for fan subscriptions, the first thing is you have to have 10,000 people that follow your page, and you’re going to need one of these two things. You’re going to need 5000 post engagements over the course of 60 days, or you’re gonna need 180 views on your videos, again, in the course of 60 days. These are the measurements that Facebook has so that they know exactly like how engaged people are going to be when it’s really worth it for them to offer this to you and really even if to be worth your time. They want to make sure that you have a really good audience in place that’s engaging with you before you offer something like this. Brand Collaborations Next, let’s talk about brand collaborations. Brand collaborations allow for other brands to find you and use your followers to promote their products or service. You would post as yourself promoting their product or service. You can do this with things like products, merchandise, all kinds of stuff. So once your qualified, brands can reach out to you and offer you money in exchange for postings. People are still iffy on whether this is a good thing or not. It allows for brands to connect with people in a new trusted way because Facebook is acting as the hub, and there’s a whole qualification process, but oftentimes people feel that they’re not getting offered enough money for what it’s worth, especially because Facebook is taking such a big percentage of these posts. That’s why a lot of people choose to do this themselves, but you might not be able to have access to brands any other way, so it’s still worth opening up for your page. So how do you qualify? In order to qualify, you have to have a minimum of 1000 followers. That’s their measurement for getting started with this, and then they want you to have 15,000 engagements in 60 days, or they want you to have 180,000 views on your videos over the course of 60 days, or they want 30,000 one minute views on your three or longer minute videos. I know it’s kind of a tongue twister but stick with me here. In-Stream Ads The next one that we’re going to talk about is the most popular and the most lucrative, this is going to be in-stream ads. Have you ever been watching a Facebook video and at that 60-second mark, an ad pops up, and it’s usually 10 to 15 seconds promoting something like a product or a service or something local to your area? Well, these are called in-stream ads, and this is how a lot of video creators have found financial success on Facebook. So in order to qualify for in-stream ads, you have to have a minimum of 10,000 followers and 30,000 one minute views on your videos that are over three minutes long. This is why I emphasize a lot in this channel that you should be making long-form videos on Facebook that are a minimum of three minutes long because eventually, you’re going to qualify for in-stream ads which are a great way for you to make residual income. Live Stream Videos So I know what things that you’re probably already asking me, “Well Desiree what about live stream videos?” In order to qualify for your live streams to get ads, you need to have a minimum of 2000 followers and your live stream needs to get 300 concurrent views at one time. So how this means is one you have 2000 followers, and over 300 people are watching your live stream at one point, but what’s really cool is that once you meet this qualification, literally while you’re live streaming, you’ll get a little pop up on Facebook saying this qualifies for an ad break, and you can take it to make ad revenue from your live stream. What’s kind of neat about this is it has a lower threshold for followers, but a higher view count during that live stream. A lot of people will get their views for their live streams afterward. So this is a good thing for you to work towards on your live streams. Checking Your Qualifications Now I’m going show you how you can check to see if your Facebook page qualifies for any of these monetization features. To get started, you’re going to go to business.facebook.com/creatorstudio, where you’re going to have all of your Facebook pages and what’s going on in here. You’re going to go down to the left-hand side to monetization and you’re going to see what you are eligible for based on the page

Create Gary Vee Style Videos For Social Media // What To Do and HOW to Do It!

There is no denying that Gary Vee is prolifically using social media to grow his brand. Sometimes you go on all these different social networks like Facebook and Twitter and Instagram and LinkedIn. And he is just there creating totally unique content for each platform. And it can be really overwhelming for those of us that are trying to figure out just how to create one video that does one thing. Stay tuned to find out ’cause in this video we’re gonna break it down for you. So it’s gonna be super easy for you to do. Create Like Gary Vee Gary Vee’s strategy is so prolific and he is constantly creating new content for all of us to consume. So how are you, a normal business owner, supposed to really create content as much as Gary in the way that he does? Now I was fortunate enough to get to meet Gary Vee back in 2013. When I was like some odd weeks pregnant and I got his new book “Jab, Jab, Jab, Right Hook.” And it really kind of transformed how I was doing with social media and how I looked at things. I really entered into a world of time to solve people’s problems. And that’s exactly what I preach here on this channel like Gary does all the time. Show up for people and solve their problems. Well, I’m about to solve a really big problem for you. Which is how can you easily create videos as frequently as Gary? Work Smarter Not Harder And with that, we’re going to also include today’s sponsor for this post, Kapwing, which is my go-to website and resource for creating all of my social videos for my business and also for my clients. Kapwing is fantastic for resizing videos, adding closed captions, doing progress bars. Just making your videos look really awesome for social media. Super, super easy. So in this post, we’re gonna dissect three things that Gary Vee is doing so that you can apply this strategy to your business. One, we’re gonna go over how he creates his content. What you can learn from it and how you can do it with a little help from Kapwing. How Gary Creates One of the things that’s incredibly unique about Gary is that he is always recording video. He actually has people that follow him around on a constant basis filming him when we’re not in COVID. And even through COVID, he has taken to doing his “Tea With GaryVee” where he is live streaming on a regular basis. To create content to talk to people who are part of his fan base he can help. But this can be really hard for you. Especially because like I said, you’re probably a normal person who is busy working in their business. No one is expecting you to be Gary Vee. It would be really awesome if you have someone that can film you. Or maybe if you have a special occasion or an event that you’re doing. You could probably have someone come in and film for you. But for the most part, it’s going to probably be a little bit harder for you to create as much content as Gary does. So how can you do this? Record Everything Well, the first thing I’m going to advise you to do is do consider recording every meeting that you have. That’s right. Get on to Zoom, do a live stream, and talk to your potential customers and your current customers. You never know when that little stroke, that line, that little 30 seconds to a minute piece of genius is gonna come out of your mouth. So why not be ready when it does? Because I can’t tell you how many times I’m having a conversation with somebody I’m like, “Aw man, that was really good, I wish I had recorded that.” We live in a world where live streaming and Zoom are just kind of the new normal. So no one is going anything to bat an eye at you recording or using this footage over again for your social media content. So really take that cue of Gary recording everything that he’s doing and find a way to do that for yourself as well. What do people keep asking you? My second tip for you when you’re trying to record a video is really sit down and look at what are the things that people keep asking you questions about? Are you getting these emails, maybe a text message? Or are you fortunate enough to be getting these questions on social media or on your YouTube videos? Take these questions, sit down with your camera just like I’m doing with you right here. And just have a conversation with the camera or aka Bob to solve his problem. By solving other people’s problems it’s going to come across as so genuine and so real. And this is a no SEO moment. The reason this is a no SEO moment is that it’s not about getting found in search and doing all the stuff. It’s about connecting with people by solving their actual problems. These sort of videos are going to allow you to really connect with people and have that emotional bond that you are hoping to get. That comes from answering questions from your customers. Not everything is about being found in search. Sometimes it’s about helping people with their actual problems right then and there. And I might add, this is something that Gary does all of the time. So if we’re here to be like Gary, this is how you do it. Get the Look Now let’s dissect the physical look of a Gary Vee video and why it is successful. The video I reference has three main parts. We have our text and title at the bottom. We have the actual video in the middle. And at the bottom, we have

Why You Should Use Hashtags On Facebook // Increase Your Organic Reach on Facebook With Hashtags

You probably got a notification recently that said if you want to increase your engagement and reach for your posts, you should add hashtags. Does this mean that Facebook is actually caring about hashtags for their algorithm? Keep reading and find out! History of the Hashtag Now, hashtags are going to be a vital part of your content strategy going forward after you read this blog. Hashtags came to Facebook way back in 2013, and they really didn’t do much with them. They were kind of like, yeah, we’re okay with them, but it doesn’t do anything. Now, unlike other platforms like Twitter and Instagram and LinkedIn where hashtags are a vital part of your post’s success, Facebook has, for the most part, been like, whatever, but now they’re actually giving it the attention and weight that it deserves to increase the organic reach of your post. So this all started back in May of 2020 when Facebook decided to push #supportsmallbusiness. This was to allow users in local areas to support their local businesses to help keep them alive through the COVID pandemic crisis. Since then, they’ve encouraged Facebook pages to add hashtags to their posts so that they can boost engagement and reach. While it really isn’t clear what this has to do with the algorithm or how it works, Facebook has said add hashtags to your posts to give it the little bump in organic reach that it has, and let’s be honest, I think all of us will take any little bit of organic reach that we can when it comes to Facebook. How do they work?! So how do hashtags work on Facebook? Well, it’s just like everywhere else. You take one word or a series of words with no spaces and add that pound or number sign to the front of it. When you add it to your Facebook post, I encourage you to put it at the bottom and make sure not to do too many because that’s just tacky, and remember, your Facebook audience is just going to be getting used to you using hashtags again on this new platform. You have to remember, your viewers aren’t used to you using hashtags on Facebook and they’re probably not used to seeing them either. So use them very lightly and delicately when you’re adding them to your posts. Once you have made that hashtag for your post, it becomes a button that you can click and it will take you to other posts that you have that have your hashtag included. So let’s use puppies for example. If you add puppies to your post and you click on that puppies hashtag, you’re going to be taken to a hashtag list on Facebook that’s going to list all of the awesome hashtags that have puppies on it. Now, what’s really cool about this is that Facebook is giving weight to the immediate community that you have. This means that your friends and the pages that you follow and interact with most that are using #puppies are going to show up at the top, and then underneath it is going to be the second layer and that’s going to be people who are connected to the people that you are friends with, the post they have with #puppies in it. Then after that, it’s just kind of anyone that’s using it most recent or for posts that you probably would interact with more. Now, if you want to research what hashtags you should use, which ones are going to be most relevant, maybe you want to claim your hashtag for your business, you can go up to the Facebook search bar at the top and just type in the hashtag and see what comes up. This is going to be a great way for you to not only figure out what hashtags you should be using for your business, but it’s also going to allow for you to get really involved in your local community and see what are the hashtags that are happening around me and in my specific vertical or area? Helpful Tips Now, a tip for you to have more success and ease of use when it comes to hashtags on Facebook is you should create a list of hashtags that you can kind of use for different styles of posts. Now, a lot of us Instagram users are going to teach you that you should create groups of hashtags that you can copy and paste and use in your post. For example, I have a whole list of hashtags for social media, a whole list of hashtags for my podcast, and a whole list of hashtags for being a YouTuber. By having these groups, it’s easy for me to copy them and then paste them into my content calendar to schedule that out. The same thing can be done with Facebook. You should be creating three to five hashtags that you can use for different types of content you’re creating. Whether you’re doing behind the scenes or promoting a product or day in the life or whatever it is that you’re doing, create a bunch of different ones that you can keep referencing so that you can add them to your post. Now, you might be a little bit skeptical at this point, but I promise, you definitely want to be adding hashtags into your post. Facebook guru Mari Smith even revealed to us that Facebook is testing a button for browsing. With this feature, there is going to be a ‘see more posts with this hashtag’ button and you can click it and go see them, rather than just having that button in the post. Facebook is definitely giving hashtags attention and you need to make sure that your brand is a part of it. When it comes to etiquette, as I said earlier, make sure that you’re not doing too many hashtags and definitely don’t do something like

Get More Facebook Views & Organic Reach // Make Better Videos With These Tips

In this blog, we’re going to dive into how you can make better videos for Facebook. And we’re going to really focus on three main things. Formatting, algorithm, and my tips to help you find success. Formatting Now, when it comes to creating videos on Facebook, it’s important to have the right tool, which is why I’ve partnered with Kapwing to put this video together for you. Kapwing is my go-to tool and resource for creating all of my videos that I use for social media, Facebook, Instagram, LinkedIn, all of that. They have a fantastic and vast workspace that allows for me to create so many social specific videos out of my existing content. I’m able to resize video, autogenerate, and embed closed captions into my videos, add images, add text, do the different bars, all kinds of stuff. Kapwing just makes it super easy and super quick, and my favorite part about this tool, it’s free. So, when it comes to formatting, we’re going be talking about two things. How long should your video be? And what size should your video be? How long should your video be? I get asked this question all the time when it comes to anything really related to creating video content. And my answer to you when it comes to Facebook specifically is, it’s as long as it needs to be, but not one second longer than it needs to be. 59% of video consumers will stop watching your video or scroll past it if they think that it’s too long or has too much extra unnecessary pieces of information. So you really gotta get to the point no matter how long your video is going to be for Facebook. So, when it comes to length, I want you to focus on two different kinds of length of video. Long binge worthy content and short thumb scrolling content. When it comes to binge worthy content, these are going to be longer videos that are over three minutes, probably somewhere in the vicinity of like three to seven minutes that people are going to keep expecting from you. It’s where you’re going to be showing up on a regular basis. Maybe it’s a series or something that you’re doing on a continuous basis. Some of my favorite creators that do this is the Holderness family, or a scary mommy, or even people like Kristina Kuzmic, who are creating really great engaging content on the regular, and consistently to engage with you. By creating that longer content, you’re also going to have the added bonus of qualifying for Facebook ad revenue. When you hit a thousand likes on your Facebook page, as well as you hit a certain milestone of watch time, over ten thousand minutes of watch time, you can start earning money on your Facebook page just like you do with ad sets, so when you create binge worthy content that is engaging and long lasting on the platform, Facebook will ultimately reward you for that. The second piece of video content I want you to focus on are the videos that are shorter in length. These are going to be the videos I’m going to encourage small business owners to really focus on. They’re quick, they’re easy, and they’re to the point. In fact, Facebook recommends that small businesses create videos that are 15 seconds or less. But the most important piece of content being in the first three seconds of the video. They want you to get to the point, get in and get out, ’cause again, I call this thumb scrolling content. This is stuff that can be easily consumed in a thumb scroll. Now, the kind of videos that you’re gonna want to create for something like this are going to be teasers for other bigger things that you have going on, but also text based videos as well where you have like text on the screen and video animations or photos in the background, or informative videos as well, which of course you can see on the screen some examples of what I’m talking about. I think the most important thing for you to remember when it comes to creating your videos, the most important thing is not to have information or video or clips that don’t serve a purpose. Get in, get out as quickly as possible and don’t waste people’s time. All right, now let’s talk about the size of your video. Now, over 500 million people are watching videos daily on Facebook, but 65% of them are watching them on mobile, so what’s the right size that you should that you should be using for the videos that you’re trying to create to have the best success for you in that watch time on Facebook. Formatting So, this comes back to us wanting to focus on two different things. We’re going to focus on, again, the binge worthy content and that short content. If you’re creating long episodic content, you want to be using that horizontal format. You’re going to be creating your videos with the dimensions of 1280 x 720. This is pretty standard across the board for most platforms. LinkedIn, YouTube, and Facebook all use this as their standard. And the reason they do that is because it’s the average size of your computer screen or a TV screen. So, when it comes to the size of your short form videos, you’re going to want to think, how much of that phone screen can I take up? The best thing that you can do is create square or slightly bigger videos that are at a 5 x 4 aspect ratio. This is going to be really important for grabbing their attention because it’s taking up so much of their phone. This is especially going to be helpful if you’re doing what I suggested to you when we talked about how long your videos should be about using that first three

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