Complete Facebook Marketing Strategy for 2021
As Facebook continues to be the number one social network used by most people, it is important to make sure that your business is using it correctly. So in this post, I’m gonna give you 11 business strategies to help you grow your business organically on Facebook. The key to anything that comes into doing things on Facebook is gonna start with a killer content strategy. I have a free content planning worksheet for right here that you should definitely go grab before we dive into this. Algorithm The first thing that it’s important for you to know is we really need to understand how the algorithm works. This is gonna dictate how you’re going to create and do things on Facebook. So stick with me here ’cause this is a little explanation-y, but it’s gonna be really important as we continue through our other 10 topics. The objective of anything that you post on Facebook is to show it to as much of your target audience as possible. With every single post that happens on Facebook, whether it’s in a group, a personal page or a business page, it’s going to receive a score. That score is gonna determine how the whole post will succeed or fail on the news feed. The most important thing with understanding the score is that everything that gets posted has to be relevant to the user. Imagine you’re posting something about your baby on Facebook but you have some friend over here that’s a single person who hates children. The likelihood of Facebook putting that piece of content in front of them is very minimal. They’ve proven to the Facebook algorithm that they are very uninterested in that content. User activity will determine who sees what. It’s gonna come from a score of highest to lowest. Every single person’s news feed algorithm is different. That’s over 2 billion unique news feeds! So it’s really important to make sure that what you’re creating is very specific to your target demographic. What determines a successful post on Facebook? There are three factors that come into the success of a post. These are going to be engagement, who posted it and the post age. When it comes to engagement, obviously, it’s gonna be things like comments, emojis, sharing, likes, not likes, hearts, all that stuff, and of course who clicks on the links that you have on your page. When it comes to who posted it, Facebook’s gonna continue to serve your content to the people that are engaging. If you’re not already getting a lot of engagement, you basically will be dying a slow death on Facebook. So it’s important to make sure that what you’re creating is engaging and hopping. And I have some pointers for you – don’t worry. When it comes to post age, the older it is, the lower the score is. That is why you usually have about a 48-hour shelf life on Facebook for your post to be relevant and matter. Now, when you post something new, how does that post get seen by the algorithm? Well, it will service your content to a small group of people that are most likely to engage with it. If they see that that group is engaging with it, they’re gonna show it to more people to try and increase the reach to keep the engagement growth alive for that post, which is why when you first post something, it’s important to make sure that when you post and what you post has the best chance for success. So this leads into our next one, which is you want to create quality content. Quality Content Now, there is a lot of bad stuff on the internet. We know people need to get it together when it comes to creating content and stop being so dang lazy. I am sure that so many of you have scrolled right on past those generic stock photos that have a bitly link and probably have some kind of branding in the corner. No one’s buying it. You need to make sure that what you’re posting is visually appealing and something that you would actually choose to engage with yourself. So some tips for you are gonna be: Link overload You don’t wanna post a link on every single thing that you do. Even if you have a really great image that is engaging, maybe has cool texts or teaching them something, if everything that you’re posting has a link to something, it’s gonna get old real quick. And of course, Facebook doesn’t want you to always be taking people outside of the platform. So try to be engaging and interactive without taking people away from the platform they are on. Be personable This is something that is really hard for older brands and big companies. It’s like, how can I be personable and relatable when I’m trying to be this big brand entity? And the best way to do that is to just remember that you are talking to people and you are a person yourself. Show up in that way and it’s gonna be really helpful for you to connect personally because that’s what people want. Call-to-Action Make sure your post has a call to action or a CTA to engage. This is gonna be where you ask them a question at the end. Leave a specific emoji response, like thumbs up if you like this or heart if you loved this or a sad face and tell me why didn’t like it down below. Whatever’s happening, give that specific call to action within the post that has nothing to do with clicking a link. Share and show emotion You wanna connect with people in a way that’s gonna make them be like, huh, I really feel something. This is what’s gonna make me connect with this brand even