Create Gary Vee Style Videos For Social Media // What To Do and HOW to Do It!
There is no denying that Gary Vee is prolifically using social media to grow his brand. Sometimes you go on all these different social networks like Facebook and Twitter and Instagram and LinkedIn. And he is just there creating totally unique content for each platform. And it can be really overwhelming for those of us that are trying to figure out just how to create one video that does one thing. Stay tuned to find out ’cause in this video we’re gonna break it down for you. So it’s gonna be super easy for you to do. Create Like Gary Vee Gary Vee’s strategy is so prolific and he is constantly creating new content for all of us to consume. So how are you, a normal business owner, supposed to really create content as much as Gary in the way that he does? Now I was fortunate enough to get to meet Gary Vee back in 2013. When I was like some odd weeks pregnant and I got his new book “Jab, Jab, Jab, Right Hook.” And it really kind of transformed how I was doing with social media and how I looked at things. I really entered into a world of time to solve people’s problems. And that’s exactly what I preach here on this channel like Gary does all the time. Show up for people and solve their problems. Well, I’m about to solve a really big problem for you. Which is how can you easily create videos as frequently as Gary? Work Smarter Not Harder And with that, we’re going to also include today’s sponsor for this post, Kapwing, which is my go-to website and resource for creating all of my social videos for my business and also for my clients. Kapwing is fantastic for resizing videos, adding closed captions, doing progress bars. Just making your videos look really awesome for social media. Super, super easy. So in this post, we’re gonna dissect three things that Gary Vee is doing so that you can apply this strategy to your business. One, we’re gonna go over how he creates his content. What you can learn from it and how you can do it with a little help from Kapwing. How Gary Creates One of the things that’s incredibly unique about Gary is that he is always recording video. He actually has people that follow him around on a constant basis filming him when we’re not in COVID. And even through COVID, he has taken to doing his “Tea With GaryVee” where he is live streaming on a regular basis. To create content to talk to people who are part of his fan base he can help. But this can be really hard for you. Especially because like I said, you’re probably a normal person who is busy working in their business. No one is expecting you to be Gary Vee. It would be really awesome if you have someone that can film you. Or maybe if you have a special occasion or an event that you’re doing. You could probably have someone come in and film for you. But for the most part, it’s going to probably be a little bit harder for you to create as much content as Gary does. So how can you do this? Record Everything Well, the first thing I’m going to advise you to do is do consider recording every meeting that you have. That’s right. Get on to Zoom, do a live stream, and talk to your potential customers and your current customers. You never know when that little stroke, that line, that little 30 seconds to a minute piece of genius is gonna come out of your mouth. So why not be ready when it does? Because I can’t tell you how many times I’m having a conversation with somebody I’m like, “Aw man, that was really good, I wish I had recorded that.” We live in a world where live streaming and Zoom are just kind of the new normal. So no one is going anything to bat an eye at you recording or using this footage over again for your social media content. So really take that cue of Gary recording everything that he’s doing and find a way to do that for yourself as well. What do people keep asking you? My second tip for you when you’re trying to record a video is really sit down and look at what are the things that people keep asking you questions about? Are you getting these emails, maybe a text message? Or are you fortunate enough to be getting these questions on social media or on your YouTube videos? Take these questions, sit down with your camera just like I’m doing with you right here. And just have a conversation with the camera or aka Bob to solve his problem. By solving other people’s problems it’s going to come across as so genuine and so real. And this is a no SEO moment. The reason this is a no SEO moment is that it’s not about getting found in search and doing all the stuff. It’s about connecting with people by solving their actual problems. These sort of videos are going to allow you to really connect with people and have that emotional bond that you are hoping to get. That comes from answering questions from your customers. Not everything is about being found in search. Sometimes it’s about helping people with their actual problems right then and there. And I might add, this is something that Gary does all of the time. So if we’re here to be like Gary, this is how you do it. Get the Look Now let’s dissect the physical look of a Gary Vee video and why it is successful. The video I reference has three main parts. We have our text and title at the bottom. We have the actual video in the middle. And at the bottom, we have
Why You Should Use Hashtags On Facebook // Increase Your Organic Reach on Facebook With Hashtags
You probably got a notification recently that said if you want to increase your engagement and reach for your posts, you should add hashtags. Does this mean that Facebook is actually caring about hashtags for their algorithm? Keep reading and find out! History of the Hashtag Now, hashtags are going to be a vital part of your content strategy going forward after you read this blog. Hashtags came to Facebook way back in 2013, and they really didn’t do much with them. They were kind of like, yeah, we’re okay with them, but it doesn’t do anything. Now, unlike other platforms like Twitter and Instagram and LinkedIn where hashtags are a vital part of your post’s success, Facebook has, for the most part, been like, whatever, but now they’re actually giving it the attention and weight that it deserves to increase the organic reach of your post. So this all started back in May of 2020 when Facebook decided to push #supportsmallbusiness. This was to allow users in local areas to support their local businesses to help keep them alive through the COVID pandemic crisis. Since then, they’ve encouraged Facebook pages to add hashtags to their posts so that they can boost engagement and reach. While it really isn’t clear what this has to do with the algorithm or how it works, Facebook has said add hashtags to your posts to give it the little bump in organic reach that it has, and let’s be honest, I think all of us will take any little bit of organic reach that we can when it comes to Facebook. How do they work?! So how do hashtags work on Facebook? Well, it’s just like everywhere else. You take one word or a series of words with no spaces and add that pound or number sign to the front of it. When you add it to your Facebook post, I encourage you to put it at the bottom and make sure not to do too many because that’s just tacky, and remember, your Facebook audience is just going to be getting used to you using hashtags again on this new platform. You have to remember, your viewers aren’t used to you using hashtags on Facebook and they’re probably not used to seeing them either. So use them very lightly and delicately when you’re adding them to your posts. Once you have made that hashtag for your post, it becomes a button that you can click and it will take you to other posts that you have that have your hashtag included. So let’s use puppies for example. If you add puppies to your post and you click on that puppies hashtag, you’re going to be taken to a hashtag list on Facebook that’s going to list all of the awesome hashtags that have puppies on it. Now, what’s really cool about this is that Facebook is giving weight to the immediate community that you have. This means that your friends and the pages that you follow and interact with most that are using #puppies are going to show up at the top, and then underneath it is going to be the second layer and that’s going to be people who are connected to the people that you are friends with, the post they have with #puppies in it. Then after that, it’s just kind of anyone that’s using it most recent or for posts that you probably would interact with more. Now, if you want to research what hashtags you should use, which ones are going to be most relevant, maybe you want to claim your hashtag for your business, you can go up to the Facebook search bar at the top and just type in the hashtag and see what comes up. This is going to be a great way for you to not only figure out what hashtags you should be using for your business, but it’s also going to allow for you to get really involved in your local community and see what are the hashtags that are happening around me and in my specific vertical or area? Helpful Tips Now, a tip for you to have more success and ease of use when it comes to hashtags on Facebook is you should create a list of hashtags that you can kind of use for different styles of posts. Now, a lot of us Instagram users are going to teach you that you should create groups of hashtags that you can copy and paste and use in your post. For example, I have a whole list of hashtags for social media, a whole list of hashtags for my podcast, and a whole list of hashtags for being a YouTuber. By having these groups, it’s easy for me to copy them and then paste them into my content calendar to schedule that out. The same thing can be done with Facebook. You should be creating three to five hashtags that you can use for different types of content you’re creating. Whether you’re doing behind the scenes or promoting a product or day in the life or whatever it is that you’re doing, create a bunch of different ones that you can keep referencing so that you can add them to your post. Now, you might be a little bit skeptical at this point, but I promise, you definitely want to be adding hashtags into your post. Facebook guru Mari Smith even revealed to us that Facebook is testing a button for browsing. With this feature, there is going to be a ‘see more posts with this hashtag’ button and you can click it and go see them, rather than just having that button in the post. Facebook is definitely giving hashtags attention and you need to make sure that your brand is a part of it. When it comes to etiquette, as I said earlier, make sure that you’re not doing too many hashtags and definitely don’t do something like
Make Better Linkedin Videos // 5x Your Engagement With These Tips!
We no longer live in an era where you can just hide behind your logo. People now more than ever want to connect with you as an individual before they consider ever doing any kind of business with you. So in this blog I’m going to break down how you can use video on LinkedIn to grow your business, get more engagement, and hopefully close those sales. Let me break down some facts for you about LinkedIn. There are over 675 million users on LinkedIn. It’s actually one of the few social networks that’s continuously growing and has steadily over the many many years that it has been around. You might think the content on LinkedIn is going to be geared more towards recruiters and people who are looking for a job, when in fact, 15 times more content on LinkedIn is geared towards businesses than actually looking for a job. So this is a great opportunity for you to share your information with your potential customer in a way that you never thought possible before. And LinkedIn shows that year after year engagement is increasing by 50% because more people are finding success in building business relationships on LinkedIn than they were with Facebook or Twitter or Instagram. So how can you be using LinkedIn to grow your brand and business, make more money, convert those sales, all that good stuff? Well we’re gonna be focusing on three things in this blog. Keep Them Watching First things first, how to keep them watching, what really is going to matter, and what tips I have for you to find success. Now before we dive into these tips, I want to make sure you know that this is brought to you by Kapwing, my favorite social video platform that is available for you to use for free to create all of your videos for any social network that you’re using. I’m going show you in a minute how I use Kapwing to create progress bars to keep people watching my videos on LinkedIn so you can really see the power of that tool. But if you were wanting to do anything with social media, you definitely want to check out Kapwing. I have a link for you to check it out in the description, and like I said, it’s free, so what do you have to lose? So how do you keep people watching your LinkedIn videos? You have to remember, since the majority of people who are on LinkedIn are business professionals who are looking to do B2B business, they guard their time very sacredly so you want to be very respectful of that. So how I choose to keep people watching my videos is with a progress bar. There’s actually a ton of psychology that goes into this, but basically it comes down to people are more likely to finish watching your videos if they kind of have an idea of how long they can expect to watch. So how can you do this for your videos? Let’s head over to the computer where I’m going to show you how you can use Kapwing to easily add a progress bar to your latest video. Okay so, I have done a couple different tutorials for them in my previous blogs that you can find about how to add subtitles and size your videos and stuff. So I’m not going to go over that. We’re going to go directly into adding that progress bar. So once your video is ready, all you do is go up to shapes, and hit ‘add progress bar’. All right, and then you’re going to adjust the bar to where you want it to go. And once you place it where you want it to go, you’ll see the bar going along the top of your video, timing it to how your thing is going. And then once you are happy with where it is, how thick it is, you can change all that out, like you need it thicker or thinner. Change out the color, whatever it may be, you can do that, you can select a different color, or to put in a specific brand color. White is part of my brand color so I’m fine with that. I can make it more transparent. I can outline it. But all these are things I’m not going to worry about. To me, having the simple progress bar along with my closed captions is what I need. So I’m just gonna go up here to publish. So this is it when it’s all done. It’ll load up and you can see the example of it, you can play it, not play it. Download it, and then you upload it natively to LinkedIn. Invest in Good Equipment Some other ways that you’re going to want to keep people watching your videos is by investing in really good equipment. Now this doesn’t need to be a fancy Canon camera and all this three point lighting like us YouTubers use. This can honestly be something as simple as your cell phone which you already have. But there are some things that you can get that can make it a little bit better. Might I suggest something like Manfrotto handheld cell phone tripod? It’s very affordable and it has a bunch of different options for you to use it. You can use it to put your phone in horizontally or you can take the attachment off and make it so that your phone is vertical. This is actually one of my first tripods I ever bought, so I highly encourage you to check that out as well. So while you’re also using your phone, you want to try using other things to help make sure you can be seen, and that you can be heard, which are two crucial things to all video, but especially on LinkedIn. It’s very important that people can see you, so I’m
Get More Facebook Views & Organic Reach // Make Better Videos With These Tips
In this blog, we’re going to dive into how you can make better videos for Facebook. And we’re going to really focus on three main things. Formatting, algorithm, and my tips to help you find success. Formatting Now, when it comes to creating videos on Facebook, it’s important to have the right tool, which is why I’ve partnered with Kapwing to put this video together for you. Kapwing is my go-to tool and resource for creating all of my videos that I use for social media, Facebook, Instagram, LinkedIn, all of that. They have a fantastic and vast workspace that allows for me to create so many social specific videos out of my existing content. I’m able to resize video, autogenerate, and embed closed captions into my videos, add images, add text, do the different bars, all kinds of stuff. Kapwing just makes it super easy and super quick, and my favorite part about this tool, it’s free. So, when it comes to formatting, we’re going be talking about two things. How long should your video be? And what size should your video be? How long should your video be? I get asked this question all the time when it comes to anything really related to creating video content. And my answer to you when it comes to Facebook specifically is, it’s as long as it needs to be, but not one second longer than it needs to be. 59% of video consumers will stop watching your video or scroll past it if they think that it’s too long or has too much extra unnecessary pieces of information. So you really gotta get to the point no matter how long your video is going to be for Facebook. So, when it comes to length, I want you to focus on two different kinds of length of video. Long binge worthy content and short thumb scrolling content. When it comes to binge worthy content, these are going to be longer videos that are over three minutes, probably somewhere in the vicinity of like three to seven minutes that people are going to keep expecting from you. It’s where you’re going to be showing up on a regular basis. Maybe it’s a series or something that you’re doing on a continuous basis. Some of my favorite creators that do this is the Holderness family, or a scary mommy, or even people like Kristina Kuzmic, who are creating really great engaging content on the regular, and consistently to engage with you. By creating that longer content, you’re also going to have the added bonus of qualifying for Facebook ad revenue. When you hit a thousand likes on your Facebook page, as well as you hit a certain milestone of watch time, over ten thousand minutes of watch time, you can start earning money on your Facebook page just like you do with ad sets, so when you create binge worthy content that is engaging and long lasting on the platform, Facebook will ultimately reward you for that. The second piece of video content I want you to focus on are the videos that are shorter in length. These are going to be the videos I’m going to encourage small business owners to really focus on. They’re quick, they’re easy, and they’re to the point. In fact, Facebook recommends that small businesses create videos that are 15 seconds or less. But the most important piece of content being in the first three seconds of the video. They want you to get to the point, get in and get out, ’cause again, I call this thumb scrolling content. This is stuff that can be easily consumed in a thumb scroll. Now, the kind of videos that you’re gonna want to create for something like this are going to be teasers for other bigger things that you have going on, but also text based videos as well where you have like text on the screen and video animations or photos in the background, or informative videos as well, which of course you can see on the screen some examples of what I’m talking about. I think the most important thing for you to remember when it comes to creating your videos, the most important thing is not to have information or video or clips that don’t serve a purpose. Get in, get out as quickly as possible and don’t waste people’s time. All right, now let’s talk about the size of your video. Now, over 500 million people are watching videos daily on Facebook, but 65% of them are watching them on mobile, so what’s the right size that you should that you should be using for the videos that you’re trying to create to have the best success for you in that watch time on Facebook. Formatting So, this comes back to us wanting to focus on two different things. We’re going to focus on, again, the binge worthy content and that short content. If you’re creating long episodic content, you want to be using that horizontal format. You’re going to be creating your videos with the dimensions of 1280 x 720. This is pretty standard across the board for most platforms. LinkedIn, YouTube, and Facebook all use this as their standard. And the reason they do that is because it’s the average size of your computer screen or a TV screen. So, when it comes to the size of your short form videos, you’re going to want to think, how much of that phone screen can I take up? The best thing that you can do is create square or slightly bigger videos that are at a 5 x 4 aspect ratio. This is going to be really important for grabbing their attention because it’s taking up so much of their phone. This is especially going to be helpful if you’re doing what I suggested to you when we talked about how long your videos should be about using that first three
Make Better Instagram Videos // Get More Views, Engagement And Followers!
So you’re creating videos for Instagram, and you’re like, what do I do to make these better, because the struggle is real. I’m not getting the views I want, and I’m thinking this is a gigantic waste of my time. I am here for you, and in this blog we are going to breakdown how you can make better videos that you can get more views, engagement and followers on the gram. Before we dive into all the different things that you need to know to make better videos, I want you to know this blog is brought to you by Kapwing. I’m going to go into more detail about them later on, but it is my number one go to source for creating all things social video. They make it super easy, and my favorite part is it’s free to use! Kapwing So what we’re going to cover in this video is going to be details, like the algorithm and the video size. What types of video you can make that are going to perform well on Instagram, as well as what you can do to improve your videos to make them do better. You obviously need to know very explicitly, we’re talking about videos for the newsfeed, not Instagram TV and not Instagram stories. That will be my next post that I’m going to share with you. Now, when we’re talking about the algorithm, I’m going to give you some very specific facts about this. Coming straight from the source, Instagram themselves. So many people are experts, and think they figured out how to game the system, and blah blah blah. When it comes to videos specifically, the piece that the algorithm cares most about are your video views. Some people like to think it’s likes and comments and shares, when in fact it’s how many people are watching your video. That’s what’s going to matter most. So the more people that will watch your video, and the longer they watch your video, the more likely they’re going to be served your other content in the future. And honestly, if someone’s spending that time watching the video, you’re probably already going to get some kind of engagement from it anyway, whether it’s hitting that double tap for that like, or hitting that comment. And no matter what anybody tells you, how long your comments are don’t matter either. Even if it’s someone just putting up a fist bump emoji, that works. Despite what all these experts say, photos and videos are treated exactly the same on the algorithm. It really is about the user’s preference. So because I personally like watching more videos on Instagram, Instagram tends to feed me content that has more videos in it. They just calculate what I engage with more. So again, if more people are engaging and watching your videos, then they’re going to be served more videos, including yours, when they’re scrolling their feed. However, one of the things that is important to know, is that when you’re using a video, people are spending more time on your content. Which again, kinda shows to Instagram, ‘hey they’re getting more views, more time being spent on that account. I’m going to make sure to service them two followers that like this content more.’ So videos give you longer time to interact and engage with your followers. And as a bonus, when you’re posting up a video, it takes up four times more space than regular posts when it comes to the explore tab. So if you’re looking to get more attention using video in the explore feed is going to be more beneficial for you, because you get more real estate on the platform. Let’s Get More Real Estate Now let’s talk about video size, specifically for the newsfeed. You have two options when it comes to video size. One is the traditional square, which is 1080 pixels by 1080 pixels. Or another option for you is if you’re looking to get more real estate in that thumb scroll, you can create your videos at a 1080 by 1350 pixel aspect ratio, which is also like a 5 by 4 size. You can take up more of the feed. It is important to know that when you’re creating your video, that you’re thinking about how it’s going to look on your Instagram grid. Because again, you’re still being limited to that 1080 by 1080 square. So it’s important to make sure that nothing important, especially if you have text, or something that you’re showing off, is seen in those top and bottom parts. There are so many different types of content that you can create on Instagram with video that it’s just gonna be crazy, and I can’t wait to share them all with you. Animated Quotes One of my favorite pieces of content to create on Instagram are quote videos. This is where we’re going to take our boring static quotes, that are super awesome and inspiring, and boost them up a level, and make them that much more engaging, and thumb scroll stopping, so that people are more likely to engage with your brand, and of course watch your videos, and your other videos in turn. All right, I’m going to show you guys how to make this text animated quote image for your Instagram newsfeed. So first things first, you’re gonna go to Kapwing. You’re going to click ‘new project’, then ‘start with the studio’, and you’re going to click ‘start with blank canvas’. Now what I really love about Kapwing is that you can create something from nothing, or you can bring things in. So if you have your own video you want to use, or if you have your own images you want to use, it’s really great. Now another thing that I like is that if you have specific brand colors, it will recognize those in the tools as well. I used the quote
Day In My Life Of A FULL TIME SOCIAL MEDIA MARKETER 2020 // What Creating Really Looks Like!
What does being a full time social media marketer 2020 style look like? Come with me as I show you what I really do all day as a mom, speaker, social media marketer, business owner, and soon to be author (*shock!)
SHARING MY YOUTUBE SECRETS: Small Hacks You Can Make For Better Performing Videos
Sharing my Youtube secrets from my years of experience on how I make my Youtube videos perform better not just in the algorithm, but also for my brand. You won’t find most of these Youtube secrets with BIG Youtubers, so you are definitely going to want to watch until the end.
How To Go Live With StreamYard
How To Go Live With StreamYard // Going live online? Sometime you want a few more bells and whistles with a 3rd party software. Level up your game with slides, lower thirds, a chat control, pop up questions and other graphics to level up your live streaming experience. StreamYard is a great tool to multicast and go live with your business, take the stress out of the live-stream experience and add more bells and whistles.
How To Go Live on YouTube (Desktop)
How To Go Live on YouTube (Desktop) // Live streaming on YouTube is a great way to engage your audience, grow your business and build a community.
How To Go Live on YouTube (Desktop)
How To Go Live on YouTube (Desktop) // Live streaming on YouTube is a great way to engage your audience, grow your business, build a community and quickly create content. With more people going live on YouTube and watch YouTube Live streams, isn’t it about time you joined them! Today I teach you how to livestream on youtube from your webcam.