4 Marketing Services EVERY Business Needs!
I create a massive amount of content for my business – not only for myself, but for my clients as well. On the way to becoming the agency I am today, I had to get a little help along the way. I’m gonna share my 4 favorite tools for growing your business with content marketing. Design Pickle Graphics are an essential part of social media marketing. Design Pickle is your #1 graphic design factory for your company. For a flat rate, you can get as many graphics as you want per month to help you with your digital marketing. I used to use Design Pickle for all the graphics for our clients when I first started my business at All-in-One Social Media. They do an amazing job with whatever needs your brand has and I highly recommend checking them out. Video Husky Since I started my YouTube channel, I’ve used an editor. Video Husky is a flat-rate video editing service that takes the stress out of video and content creation. I’ve now hired an editor for my business but Video Husky definitely set the standard for me. They’ll improve the quality of anything you’re going to create. Custom Thumbnails One of the things I really struggled with on YouTube was my click through rate. Custom Thumbnails is my absolute favorite thumbnail design tool. They’re able to take your vision and turn it into an image that people will want to click on. Solid thumbnails are essential for your success on YouTube! All-in-One Social Media We are a do it for you social media agency that manages all of your content for you. We’ll create your posts, manage your graphics, and make sure your message is getting seen to accomplish the goals of your business. We are a mission driven agency that focuses on helping your business get seen while putting military spouses to work anywhere that they’re stationed around the world. Consider working with us to manage your social media marketing so you can focus on what you already do best! My YouTube channel and my blog have all sorts of posts to guide you in the right direction for marketing your business online. Check out the video for this post below!
Star Wars Day Content Marketing Ideas
Star Wars is a HUGE deal in the Martinez house, so naturally, I am super pumped for May 4th aka Star Wars Day! Fresh off my Star Wars Celebration high, I wanted to share some Star Wars Day Content Marketing Ideas for you to use in your business or for your clients. I want to remind you that no matter how cool Star Wars is (because come one, it totally is) if it isn’t right for the brand, don’t “force” it. If you are working with a compliance-oriented brand, like a lawyer, or a construction worker that has a focused branding message, Star Wars ain’t right for them. Rule #1 of Social Media, stay on brand! You don’t want to be on the worst brand list. (#starwarsdayfail) But if it is on brand, let Star Wars Day be a chance for your brand’s inner geek’s flag to fly and have some fun with some of these fun ideas! Dress Up Time to break out your Jedi robes and start working on your lightsaber moves, because there is NOTHING more fun than dressing up in costume and getting your Star Wars on. Encourage the brands you are working with to do a company costume contest and document everything. Take a bazillion images, record video, or do a Facebook Live of the final costume contest and let views vote for the winners. This also includes dressing up brand mascots in Star Wars garb. Hootsuite and Charmin had some fun dressing their mascots up and so should you. Use Your Products This one definitely requires tapping into creative content development but I think it is totally worth it. Turn to your inner fanboy and start making characters, lightsabers, star destroyers and more using the products of your business. May the 4th be with you. #StarWarsDay #Windows #OneDrive pic.twitter.com/b0VaGbkfnQ — Windows (@Windows) May 4, 2014 Brands like Southwest, Oreo, and Starbucks do a great job (draw inspiration from them here.) Show Off Their Fanboy Real Star Wars geeks collect. I have boxes of Star Wars paraphernalia in my garage and around my house. My husband has told me more than once that he wants a museum-style collection (yea, welcome to my life). So, if someone has a HUGE collection or some cool unique swag or a selfie with Harrison Ford, Star Wars Day is the perfect time to show it off. Take pictures, do a Facebook Live, use stories to show off the pieces one item at a time, the possibilities are endless. Get The Kids Involved Basically, there is nothing cuter than kids dressed-up, unless they are dressed up in a Star Wars Costume (this is my son as an Ewok.) So, get the company’s kids involved! Do a brother/sister lightsaber battle, have them dress up as Darth Vader and go around the office “force choking” people, do some ‘kids say the darndest things’ and ask them to explain Star Wars. The ideas are endless, just make sure you have the camera rolling. I mean, we all remember this brilliant Super Bowl Commercial. Don’t Forget Pets Second, to kids, pets rule the world of cute. Do don’t forget to Spot and Snowball in on this action too. Use These Hashtags Star Wars Day is about both having fun with a really fun event/day but it also about connecting the brand to the Star Wars Day community. Make sure to use these hashtags when posting to Facebook, Twitter, and Instagram. #MayTheFourthBeWithYou #StarWarsDay #MayThe4th #MayTheFourth #StarWars #HappyStarWarsDay #GeorgeLucas #Jedi This is a great way to personally connect with the brand’s followers outside of normal day-to-day of their brands content. So, have fun and May the 4th be with you.