PODCAST

In this episode, I’m chatting with Meredith Jacobson, a powerhouse consultant in the creator economy space. We dive deep into the business of hiring creators, building brands, and all the unique quirks of the creator world. Meredith opens up about her journey to launching a consulting business and how she’s connecting pros with killer opportunities in the creator economy. We also talk about the magic of networking, knowing your worth as a creator, and how to work smart with brands. If you’re thinking about starting a business or just want to crush it in the creator space, this episode’s got the goods! Get vidIQ to blow up your channel at⁠⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠⁠ Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at⁠⁠⁠ ⁠⁠⁠https://womenofvideo.com/Spreadshop⁠⁠⁠⁠ Follow Desiree at⁠⁠⁠⁠ ⁠⁠http://t.ly/GbY4⁠⁠⁠⁠  Follow Meredith at ⁠http://t.ly/Lt00v⁠  See what Meredith offers at https://www.offscreenresources.com Chapters 00:00 Introduction 01:11 The Business of Hiring Creators 03:04 Meredith’s Consulting Business and Matching Creators with Jobs 08:05 The Power of Networking in the Creator Economy 13:20 The Unique Aspects of the Creator Economy 17:02 Working Effectively with Brands in the Creator Economy 21:42 Understanding Your Value as a Creator 24:40 Alternative Ways for Creators to Work with Brands 28:34 Starting a Business in the Creator Economy 31:19 Conclusion and Call to Action

In this episode, I sit down with the amazing Aprilynne to explore her journey as a YouTube creator and the game-changing importance of crafting high-quality, standout content. Aprilynne shares how she’s mastered deep dive YouTube strategy videos and turned all that research into easy-to-digest frameworks for others. We also dig into her approach to consistency, finding that sweet spot by prioritizing quality over quantity. Together, we discuss the pros and cons of her content creation strategy and how YouTube viewer expectations are constantly shifting. Plus, Aprilynne breaks down her monetization methods—from YouTube AdSense and affiliates to sponsorships, courses, and her exciting upcoming paid mastermind program. Get vidIQ to blow up your channel at⁠⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠⁠ Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at⁠⁠⁠ ⁠⁠⁠https://womenofvideo.com/Spreadshop⁠⁠⁠⁠ Follow Desiree at⁠⁠⁠⁠ ⁠⁠http://t.ly/GbY4⁠⁠⁠⁠  Follow Aprilynne at ⁠http://t.ly/9E4l1⁠  Chapters 00:00 Introduction 03:01 Creating Remarkable Content 09:09 Monetizing Your YouTube Channel 12:57 The Changing Expectations of YouTube Viewers 36:00 The Power of Mastermind Groups 40:46 Finding the Balance: Consistency and Quality

Okay, let me spill the tea! On this episode of the Women of YouTube podcast, your girl chats with the fabulous Jy Prishkulnick—social media queen and actress extraordinaire. Jy spills all about her days as a child actor and how she’s now blending her acting chops with some seriously savvy social media moves. She dishes on keeping it real while serving that flawless content and giving us those juicy behind-the-scenes peeks we all crave. Jy’s also got some killer projects in the works, like a short film she not only co-wrote but co-directed—because why not do it all, right? Tune in as Jy drops some gems on surviving and thriving in the ever-changing entertainment biz and how to slay the social media game while connecting with your fans. Trust me, you don’t want to miss this! Get vidIQ to blow up your channel at⁠⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠⁠ Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at⁠⁠⁠ ⁠⁠⁠https://womenofvideo.com/Spreadshop⁠⁠⁠⁠ Follow Desiree at⁠⁠⁠⁠ ⁠⁠http://t.ly/GbY4⁠⁠⁠⁠  Follow Jy at ⁠http://t.ly/qX6ZR⁠  Chapters 00:00 Introduction and Overview 05:16 Jy’s Acting Career and Social Media Presence 08:33 The Role of Social Media in Jy’s Acting Career 13:41 Balancing Quality and Authenticity on Social Media 17:32 Utilizing Social Media for Financial Opportunities 23:21 The Intersection of Acting and Social Media 25:11 Navigating the Changing Entertainment Industry 28:06 Exploring Personal Storytelling on Social Media 30:32 Learning from Co-Stars and Building a Personal Brand 32:16 Conclusion and Call to Action

In this episode, I chat with Megan Orser, the powerhouse CEO and Business Strategist of Smart Apartment Solutions and Smart Moves. Megan takes us through her incredible journey in the rental property management industry and reveals how she’s used video to skyrocket her business. She shares her secrets on using video to highlight the perks of her apartments and reel in renters. We also dive into the magic of personal branding and how businesses can tap into their employees’ personal brands to get ahead. The big takeaway? Just start creating video content and have fun with the ride of learning and growing. Get vidIQ to blow up your channel at⁠⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠⁠ Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at⁠⁠⁠ ⁠⁠⁠https://womenofvideo.com/Spreadshop⁠⁠⁠⁠ Follow Desiree at⁠⁠⁠⁠ ⁠⁠http://t.ly/GbY4⁠⁠⁠⁠  Follow Megan at ⁠https://www.tiktok.com/@smartchickmegan⁠  Chapters 00:00 Introduction and Parallel Entrepreneurial Journeys 02:15 Getting into the Rental Property Management Industry 04:32 Discovering the Power of Video in the Industry 06:56 Using TikTok to Showcase Apartments 08:41 The Importance of Legacy Businesses 11:36 The Impact of Video in the Rental Property Management Industry 13:32 Creating Video Content as a Business Owner 16:48 Balancing Work and Marketing Video Creation 19:32 Short Form vs Long Form Video Content 22:43 The Role of Personal Branding in Business 25:59 Leveraging Employees’ Personal Brands for Business 29:08 Overcoming Fear and Perfectionism in Video Creation 32:20 Using User-Generated Content for Marketing and Recruitment 36:35 The Power of Personal Branding in Building Trust 40:48 Advice for Women in Their Creative Journey

In this episode, I spill all the details from my conversation with YouTube about making the platform more woman-friendly. I share my favorite takeaways, like the need for better comment filtering, uplifting women creators, and letting us specify our target audience. We dive into why so many women are flocking to Instagram and TikTok instead of YouTube, and how personalized content recommendations play a big part in that. I’m all in on being a part of YouTube’s efforts to make the platform more inclusive, and I’ve got an exciting announcement about an upcoming event for women in video. Tune in to get the scoop and join the conversation! Finding what will perform well isn’t easy, but VidIQ is my go-to solution for tracking trends, keywords, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content! Get vidIQ to blow up your channel at⁠⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠⁠ Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at⁠⁠⁠ ⁠⁠⁠https://womenofvideo.com/Spreadshop⁠⁠⁠⁠ Follow Desiree at⁠⁠⁠⁠ ⁠⁠http://t.ly/GbY4⁠⁠⁠⁠  Chapters 00:00 Introduction to the Women of YouTube Podcast 07:15 Improving Comment Filtering and Uplifting Women Creators 11:01 Empowering Creators to Specify Their Target Audience 15:40 Why Women are Drawn to Instagram and TikTok 16:38 Desiree Martinez’s Desire to be Involved in YouTube’s Efforts 17:58 Announcing VIV Summit: An Event for Women in Video

Get ready for some beauty biz insights as I sit down with the fabulous Gabi Soares, a successful beauty YouTuber who’s turned her passion into a full-time gig. Gabi started her channel to answer her clients’ beauty questions, and with a lot of hustle and heart, she gained a loyal following. After three years of grinding, she finally ditched her job as a stylist to go all-in on YouTube. In this episode, Gabi spills the tea on the importance of having a strong purpose and genuine connection with your audience, along with creating content that appeals to a broad audience. She shares the magic of building a community and truly understanding your viewers’ needs. Gabi also talks about the game-changing move of hiring a manager to handle brand sponsorships and negotiations. We dive into her strategies for monetizing her channel, from using data and analytics to creating content that people are searching for, to diversifying income streams with brand deals, AdSense, affiliates, merch, and memberships. Gabi opens up about her not-so-great experiences with brands when she was a smaller creator and emphasizes the importance of focusing on your goals and outsourcing tasks outside your genius zone. Plus, she gives us a sneak peek into her exciting plans to launch her own product line. Tune in for some serious inspiration and practical tips from Gabi’s incredible journey!  Get vidIQ to blow up your channel at⁠⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠⁠ Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at⁠⁠⁠ ⁠⁠⁠https://womenofvideo.com/Spreadshop⁠⁠⁠⁠ Check out Gigastar at ⁠https://gigastar.io/⁠  Follow Desiree at⁠⁠⁠⁠ ⁠⁠http://t.ly/GbY4⁠⁠⁠⁠  Follow Gabi at ⁠https://www.youtube.com/c/glamgirlgabi⁠  Chapters 00:00 Introduction to Gabby and Her Journey 02:23 Becoming a Full-Time YouTuber 05:33 The Power of Purpose and Connection 09:17 Creating Broad Content for Maximum Reach 13:15 Building a Community and Understanding Your Audience 16:28 The Benefits of Hiring a Manager 23:56 Maximizing YouTube Monetization with Data and Analytics 25:19 Diversifying Income Streams as a YouTube Creator 26:10 Outsourcing and Focusing on Goals for Success 29:34 Expanding Monetization Opportunities with Other Platforms 32:35 The Importance of Knowing Your Realm of Genius 37:38 Beware of Being Taken Advantage of by Brands 39:35 Maximizing Income with Affiliate Marketing 44:31 Monetizing Through Merchandise 45:55 Channel Memberships as a Revenue Stream 46:23 Expanding Monetization with a Product Line