Making YouTube Woman-Friendly: Inside Scoop with Desiree Martinez
In this episode, I spill all the details from my conversation with YouTube about making the platform more woman-friendly. I share my favorite takeaways, like the need for better comment filtering, uplifting women creators, and letting us specify our target audience. We dive into why so many women are flocking to Instagram and TikTok instead of YouTube, and how personalized content recommendations play a big part in that. I’m all in on being a part of YouTube’s efforts to make the platform more inclusive, and I’ve got an exciting announcement about an upcoming event for women in video. Tune in to get the scoop and join the conversation! Finding what will perform well isn’t easy, but VidIQ is my go-to solution for tracking trends, keywords, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content! Get vidIQ to blow up your channel at womeonofvideo.com/vidiq Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at https://womenofvideo.com/Spreadshop Follow Desiree at http://t.ly/GbY4 Chapters 00:00 Introduction to the Women of YouTube Podcast 07:15 Improving Comment Filtering and Uplifting Women Creators 11:01 Empowering Creators to Specify Their Target Audience 15:40 Why Women are Drawn to Instagram and TikTok 16:38 Desiree Martinez’s Desire to be Involved in YouTube’s Efforts 17:58 Announcing VIV Summit: An Event for Women in Video
Beware of Being Taken Advantage of by Brands
Get ready for some beauty biz insights as I sit down with the fabulous Gabi Soares, a successful beauty YouTuber who’s turned her passion into a full-time gig. Gabi started her channel to answer her clients’ beauty questions, and with a lot of hustle and heart, she gained a loyal following. After three years of grinding, she finally ditched her job as a stylist to go all-in on YouTube. In this episode, Gabi spills the tea on the importance of having a strong purpose and genuine connection with your audience, along with creating content that appeals to a broad audience. She shares the magic of building a community and truly understanding your viewers’ needs. Gabi also talks about the game-changing move of hiring a manager to handle brand sponsorships and negotiations. We dive into her strategies for monetizing her channel, from using data and analytics to creating content that people are searching for, to diversifying income streams with brand deals, AdSense, affiliates, merch, and memberships. Gabi opens up about her not-so-great experiences with brands when she was a smaller creator and emphasizes the importance of focusing on your goals and outsourcing tasks outside your genius zone. Plus, she gives us a sneak peek into her exciting plans to launch her own product line. Tune in for some serious inspiration and practical tips from Gabi’s incredible journey! Get vidIQ to blow up your channel at womeonofvideo.com/vidiq Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at https://womenofvideo.com/Spreadshop Check out Gigastar at https://gigastar.io/ Follow Desiree at http://t.ly/GbY4 Follow Gabi at https://www.youtube.com/c/glamgirlgabi Chapters 00:00 Introduction to Gabby and Her Journey 02:23 Becoming a Full-Time YouTuber 05:33 The Power of Purpose and Connection 09:17 Creating Broad Content for Maximum Reach 13:15 Building a Community and Understanding Your Audience 16:28 The Benefits of Hiring a Manager 23:56 Maximizing YouTube Monetization with Data and Analytics 25:19 Diversifying Income Streams as a YouTube Creator 26:10 Outsourcing and Focusing on Goals for Success 29:34 Expanding Monetization Opportunities with Other Platforms 32:35 The Importance of Knowing Your Realm of Genius 37:38 Beware of Being Taken Advantage of by Brands 39:35 Maximizing Income with Affiliate Marketing 44:31 Monetizing Through Merchandise 45:55 Channel Memberships as a Revenue Stream 46:23 Expanding Monetization with a Product Line
Niche Down to LinkedIn: Standing Out as an Expert Building an Audience on LinkedIn
Get ready to dive into the world of LinkedIn marketing with the fabulous Louise Brogan! Louise is a LinkedIn marketing guru who transformed her career from running a craft shop to becoming a social media marketing powerhouse. In 2018, she zeroed in on LinkedIn for its massive business growth potential and the sweet lack of competition. Now, she helps clients create killer video content for LinkedIn, proving it’s an ace lead generation tool. Louise also runs a YouTube channel, ‘LinkedIn with Louise,’ where she dishes out free resources and reels in potential clients. In this episode, she spills the tea on using YouTube and LinkedIn to skyrocket her business, bringing in leads and clients, including big-shot senior leaders from major corporations. We chat about the magic of optimizing your LinkedIn profile, crafting valuable content, and genuinely engaging with your audience. Louise keeps it real about focusing on the business side and not getting lost in vanity metrics. Tune in for practical advice on leveraging LinkedIn to boost your brand and a peek into Louise’s inspiring journey of building a devoted audience on the platform. Get vidIQ to blow up your channel at womeonofvideo.com/vidiq Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at https://womenofvideo.com/Spreadshop Check out Gigastar at https://gigastar.io/ Follow Desiree at http://t.ly/GbY4 Follow Louise at https://www.linkedin.com/in/louisebrogan/ Chapters 00:00 Introduction and Background 03:10 Transition from Craft Shop to Social Media Marketing 07:06 Building a Business and the Role of Video 09:31 Niche Down to LinkedIn: The Power of the Platform 14:15 LinkedIn as the Ideal Platform for Business 20:01 LinkedIn’s Unique Value for Professionals 21:23 Using Video on LinkedIn and Business Model 23:19 YouTube as a Lead Generation Tool 25:11 Global Connections through LinkedIn and Video Content 25:40 Using YouTube to Generate Leads and Clients 29:32 Optimizing Your LinkedIn Profile for Success 31:30 Creating Valuable Content on LinkedIn 33:19 Engaging with Others on LinkedIn to Build Relationships 35:16 Avoiding the Distraction of Vanity Metrics 37:42 Leveraging Multimedia Options on LinkedIn 40:07 Being a Different Version of Yourself on LinkedIn 43:25 The Power of Networking on LinkedIn 46:18 Balancing Business Focus and Content Creation 49:38 Building an Audience on LinkedIn
Mindful Creation: Avoiding the Content Creation Trap
Get ready for some straight talk in this episode as I dive into the crucial topic of setting boundaries and not turning every moment of your life into content. I share my own experiences and the hard-earned lessons I’ve learned along the way. We’ll chat about the importance of focusing on one or two platforms instead of spreading yourself too thin trying to be everywhere at once. I can’t stress enough how vital it is to have a healthy respect for your own boundaries and to carve out specific times for your side hustle. I’ll dish out tips on avoiding the mindless social media scroll and suggest some game-changing moves like deleting those distracting apps from your phone. We’ll wrap things up with a sneak peek of what’s coming in the next episode and I’d love to hear your thoughts and experiences too. This episode is all about finding balance, staying sane, and thriving as a content creator. Tune in and let’s keep it real! Finding what will perform well isn’t easy, but VidIQ is my go-to solution for tracking trends, keywords, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content! Get vidIQ to blow up your channel at womeonofvideo.com/vidiq Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at https://womenofvideo.com/Spreadshop Follow Desiree at http://t.ly/GbY4 Chapters 00:00 Introduction and Podcast Overview 02:15 The Dangers of Being a Family Vlogger 03:39 Setting Boundaries in Content Creation 06:30 Choosing the Right Opportunities 09:14 Not Everything Needs to Be a Business 10:38 Focus on Quality, Not Quantity 13:23 Establishing Boundaries and Priorities 14:18 Mindful Social Media Usage 15:20 Conclusion and Next Episode Preview
The Value of Long-Term Partnerships and Operating Within Your Zone of Genius
Get ready for an epic chat as I sit down with the fabulous Latasha James, a YouTube powerhouse who’s all about helping freelancers and content creators make bank. We dive into keeping the passion alive in content creation and the wild ride to hitting that full-time YouTube income. We also tackle the highs and lows of sponsorships, the magic of long-term partnerships, and why brands need to respect our expertise. Latasha shares her early blunders, the game-changing power of case studies, and how content creators can offer killer done-for-you services. I also spill the tea on my own journey, highlighting the importance of alignment in partnerships—choosing those that truly vibe with my audience’s needs and budget. We chat about the immense value of networking and building solid industry relationships. I break down my income streams: AdSense, sponsorships, affiliates, memberships, services, courses, and consulting/speaking. Plus, I dish out insights on my email marketing strategy and staying in your zone of genius. And of course, I reveal my exciting future plans, focusing on full-service work and ramping up my speaking gigs. This episode is loaded with tips, inspiration, and behind-the-scenes stories you won’t want to miss! Get vidIQ to blow up your channel at womeonofvideo.com/vidiq Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at https://womenofvideo.com/Spreadshop Check out Gigastar at https://gigastar.io/ Follow Desiree at http://t.ly/GbY4 Follow Latasha at https://www.youtube.com/@thelatashajames Chapters: 00:00 Introduction and Overview 03:36 The Importance of Passion in Content Creation 08:39 Journey to Full-Time YouTube Income 11:54 Challenges and Benefits of Sponsorships 19:00 Building Case Studies and Proving Value to Brands 21:50 Positioning as an Expert and Offering Done-for-You Services 24:35 Success Story: Long-Term Partnership with MetraCool 25:23 Alignment in Successful Partnerships 30:32 Diversifying Income Streams 34:18 Simplifying Email Marketing 38:32 Operating Within Your Zone of Genius 42:21 Future Money Moves: Full-Service Work and Speaking Engagements
Losing Sponsorships
Get ready for some real talk in this episode as I open up about my recent rollercoaster ride with sponsorships and the hurdles I’ve faced along the way. I dive into my partnership with adobaro and the tough decision to end that relationship due to personal circumstances. Plus, I share the bittersweet story of my long-standing sponsorship with StreamYard, which is wrapping up because of their recent acquisition. We’ll chat about the vital importance of setting boundaries, knowing your worth, and charging accordingly. And of course, we’ll tackle how to stay nimble and adapt to the ever-changing sponsorship landscape. This episode is packed with candid insights and lessons learned—tune in and get inspired to navigate your own sponsorship journey! Finding what will perform well isn’t easy, but VidIQ is my go-to solution for tracking trends, keywords, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content! Get vidIQ to blow up your channel at womeonofvideo.com/vidiq Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at https://womenofvideo.com/Spreadshop Follow Desiree at http://t.ly/GbY4 Chapters 00:00 Introduction: Sponsorship Drama 01:09 Navigating Sponsorship Challenges 08:12 Adapting to Changes in the Sponsorship Landscape 14:06 Building Strong Relationships and Cultivating a Positive Company Culture 16:27 The Bittersweet Goodbye
Thinking Outside the Box: Exploring Unique Monetization Strategies The Importance of a Financial Safety Net
Get ready for a jam-packed episode as I sit down with Jessica Dante, the fabulous host of Love and London, a YouTube channel that’s a must-watch for anyone visiting London. We dive into Jessica’s unique journey as a YouTuber and uncover the clever ways she monetizes her channel. From building a powerful email list to creating digital products, we explore the art of thinking outside the box when it comes to making money. Jessica opens up about launching tours and experiences and the tough times she faced during the COVID-19 pandemic. Jessica shares her adventures as a travel content creator, including how she navigated financial hurdles, dealt with legal threats, and found creative income solutions. We reminisce about Jessica’s most successful moments, like landing a major sponsorship and the booming success of her London itineraries. Jessica and I break down her diverse income streams—courses, digital products, sponsorships, AdSense, affiliates, and site advertising—and stress the importance of having a solid website to support your content and monetization efforts. Plus, Jessica spills the beans on her exciting plans to expand her business to Paris. This episode is packed with real talk, inspiration, and actionable tips you won’t want to miss! Finding what will perform well isn’t easy, but VidIQ is my go-to solution for tracking trends, keywords, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content! Get vidIQ to blow up your channel at womeonofvideo.com/vidiq Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at https://womenofvideo.com/Spreadshop Follow Desiree at http://t.ly/GbY4 Follow Jessica at http://t.ly/wX3x4 Chapters 00:00 Introduction and Overview 03:02 Love and London: Creating Travel Content for Visitors 06:13 First Taste of Income: AdSense and Digital Products 09:46 Driving Traffic: Browse, Suggested Videos, and Search 14:30 Monetization Strategy: Focus on Email List, Not Subscribers 16:18 Building an Email List: The Key to Monetization 22:38 Financial Struggles During COVID-19 23:30 Navigating Financial Challenges 28:48 Successful Financial Moments 29:44 Diversifying Income Streams 33:27 The Role of a Website 44:14 Expanding Business to New Locations
The Future of Marketing: Connecting with Your Audience and Building Relationships
Get ready for a deep dive into the world of marketing with Fab, the brilliant founder of Alt Marketing School, on this episode of the Women of YouTube podcast. We cover everything from staying relevant in a fast-paced industry to keeping up with the ever-changing marketing landscape and truly connecting with your audience. Fab takes us through her incredible journey in the marketing world and how she brought Alt Marketing School to life. We chat about the crucial importance of finding your audience and creating content that genuinely resonates with them. Looking ahead, we explore the future of marketing, highlighting the rise of vlogs and the undeniable power of storytelling. Fab wraps up the episode with some empowering advice for women creators, reminding us all that we are enough and we’re doing great. It’s a must-listen for anyone looking to up their marketing game and stay inspired! Finding what will perform well isn’t easy, but VidIQ is my go-to solution for tracking trends, keywords, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content! Get vidIQ to blow up your channel at womeonofvideo.com/vidiq Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at https://womenofvideo.com/Spreadshop Follow Desiree at http://t.ly/GbY4 Follow Fab at http://t.ly/JLIyA Check out Alt Marketing School at https://www.youtube.com/@altmarketingschool Chapters 00:00 Introduction 13:22 Staying Relevant and Keeping Up with the Changing Landscape 29:29 The Future of Marketing: Vlogs and Storytelling 39:06 You Are Enough and Doing Great in Your Journey as a Creator
Authenticity: The Key to Creating Engaging Content
Get ready to be inspired in this powerhouse episode as I chat with the incredible Get ready to be inspired in this powerhouse episode as I chat with the incredible Susanna Reay, a fearless business coach and content creator. Susanna takes us on her personal journey of conquering her fear of being on camera and building a thriving online business. She shares how diving into video content transformed her business and skyrocketed her confidence. We dig into the importance of finding your tribe – those business buddies who offer unwavering support and keep you accountable. Susanna dishes out golden nuggets of advice for creators on staying motivated and keeping it real in your content. If you’re ready to step up your game and embrace your authentic self on camera, this episode is your go-to guide! Susanna Reay is an award-winning online business mentor, coach, speaker and author who’s been bringing clarity, focus and structure into small businesses and entrepreneurial start-ups for over 20 years. Susanna brings a unique perspective informed by her training in business strategy and design, her life-long interest in psychology and strengths as an introverted online business builder. Her courses, book and mentoring have been the catalyst for growth for clients who’ve integrated Sparkle Frameworks® into their business. Finding what will perform well isn’t easy, but VidIQ is my go-to solution for tracking trends, keywords, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content! Get vidIQ to blow up your channel at womeonofvideo.com/vidiq Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at https://womenofvideo.com/Spreadshop Have you ever thought about growing your brand globally? Finding the tools and know how to expand globally is now right at your fingertips with adobaro. Adobaro has built a one of a kind relationship with Chinese social networks and a seamless AI tool allows you to grow in new markets and start earning from the start with their one of a kind relationship allowing you to qualify for creator funds instantly. Get started with adobaro today at https://home.adobaro.com/ Follow Desiree at http://t.ly/GbY4 Follow Susanna at http://youtube.com/@SusannaReay Chapters 00:00 Introduction and Overview 02:03 Overcoming the Fear of Being on Camera 08:44 Dealing with Negativity and Building Confidence 15:46 Struggles and Challenges in Video Creation 25:02 Advice for Staying Motivated and Authentic 30:17 The Importance of Support and Accountability 34:05 Conclusion and Final Thoughts
Unveiling the Secrets of Trends with Coco Moco
Get ready for an epic deep dive into the world of trend prediction and content creation, because in this electrifying episode, I sit down with the phenomenal Coco Mocoe, a trend predictor and marketing powerhouse. Join us as Coco unveils her fascinating journey into the creator economy and spills the tea on her secret sauce for predicting trends. We’re talking about what makes content go viral and dishing out invaluable advice for content creators itching to make their mark. Coco doesn’t hold back as she spills the beans on her income streams from consulting gigs and speaking engagements. But wait, there’s more – we delve into Coco’s captivating show, ‘The Middle Row with Coco Moco,’ where she takes viewers on a cinematic journey with music artists in a movie theater setting. From dissecting Coco’s YouTube show, ‘The Cinephile Circle,’ to unpacking the importance of diversifying platforms and peering into the future of social media, this conversation is a goldmine of insights and inspiration. Coco even shares her predictions on upcoming trends for creators and brands, including the potential removal of public metrics on platforms like Instagram and TikTok, and the resurgence of written content. If you’re ready to embrace failure, push your boundaries, and carve your unique path in the ever-evolving world of content creation, this episode is your ultimate guide!