Build a successful & profitable business with social media
As business owners, we’re just trying to figure out what it’s going to take to be successful and profitable in the most effective way possible, which is why I’m going to break down how you can build a successful and profitable business with social media. I have been in this game since 2009, being a social media marketer in 2009 wasn’t even a job that really existed. So I think I’ve got some years and a whole crap ton of experience to help make this dream possible for you. I’ve worked with hundreds of businesses and have been able to figure out what’s going to work for you so that you can find success. Getting Started When you’re getting started, you’re actually going to dive into what your objectives and goals are with your social media. It can’t be something as lame as like, “Oh, I want to get sales.” Sales is the objective of everything, making money as our bottom line. So let’s just assume that that’s everyone’s goal. And what we’re going to figure out is, what are the other goals that you want to attach to your social media? Do you want to make a hundred thousand dollars a month? Do you want to build your list to 10,000 people? Are you trying to promote yourself as an expert in your industry? What are the very specific goals that you want to set and how do you want to accomplish them on social media? By having those very clearly defined, it’s going to make everything that you’re going to create, produce, and funnel make sense for you because your bottom line, which is the goal and the objective is all that truly matters. Social media is just a really fun way to get to that goal. Know Your Audience Now you need to study and know your audience. This goes into knowing who your perfect customer is, who would you sell to? Who would you love to work with? By knowing exactly who this person is, you’re going to be able to, again, get those goals and objectives met sooner. And you’re also going to be able to funnel in a lot of these other things that we’re going to talk about. You have to know who you’re talking to. That’s how this whole marketing thing works. You have to know who you’re talking to. So you know exactly how to phrase things where you should be, what you need to offer them and how you’re going to do that. I know that you are here because you want to build your business profitably and how you’re going to do that is because I’m relating to you, because I too am a business owner. I have lots of experience and you definitely came for the information, but stay for the sassiness. That is what we’re here to do. I know you. You don’t know me. I know your objectives. I know your struggle, which is why you are here reading this blog. Now, once you know who you’re talking to, you’re going to be able to figure out where it is that they spend their time online. Finding Your Audience Not everybody’s social media habits are the same. Some demographics really like Facebook. Some demographics like Instagram. Some people are really into Twitter. Some people are really into Clubhouse. Some people are really into YouTube. You have to pick the platform that’s going to talk to the greatest portion of your audience. I know mine, a platform for talking to people is on YouTube. But I also know that my secondary platform is actually going to be on Instagram because that’s where I can connect with people in a totally new, fun way versus like what I do here, which is inform you and educate you in long article form. Over there, I’m having fun, maintaining, informing and inspiring. So I know where you like to spend your time, which is why you’re here. You need to figure out where your people spend most of their time and you usually can dive into it by those demographics. Now, once you pick the platform, you need to study the kind of content that performs best on that platform. How to post on the best platform For the most part, you can probably bank on the fact that video of some kind is going to be in a really important part of what you’re going to create. If it’s Instagram, doing stories and reels is really vital to your success. If you’re on YouTube, long form content is going to be successful. If you’re doing something on Facebook or Twitter, you’re going to probably want short form video content. Whatever the mediums are that performed best on those platforms, you need to figure out what those are and study them and analyze them so that you’re going to be able to create content that’s going to be effective for your audience to accomplish your objectives and goals. Do you like how I like it brought that all back around? Can you do what is needed or do you need help With the studying of what kind of content you should be creating and what’s going to perform best. You’re also going to need to tap into the like, “Am I skilled enough to make this happen?” So a little story about your girl Desiree from day one, day one of being on YouTube, I have had an editor. That’s right. I knew it was so important for me to be here to help you, that I needed to remove any barrier I had that as a mom, as a military wife and an entrepreneur running a business, and this amount of time to do it and trying to add in this other thing of doing video editing was not a skill I was willing to develop or something I was willing to sacrifice that time for. So by
9 Live Streaming Tips and Tricks for More Engagement
One of the biggest benefits of getting a livestream is that you get to engage with your audience, but how do you get people to actually show up and do things for your livestream so that you can have that engagement and build up for every community that you’re looking for? I’m going to break down for you how to create a more engaging livestream so that you can just crush it with your live streaming goals. Let’s dive into these different things that are going to help make sure that your live streaming game is going to be on point. Now, before you even start live streaming, before you even hit that go button, you want to make sure that you have everything in place to make sure that your livestream has the most chance for success, that you have a good view for your webcam, that you have really good internet, that you have good lighting, that you have good sound. To know all the things that you need to have in place in order to hit that live button with success, I have a checklist that’ll break down everything you want to make sure that you grab and do before you even dive in to your livestream. This checklist is going to go over things like lighting, sound, run of show and so forth. Live Stream Promotion It’s important to make sure that you’re not just going live for the sake of going live. You want to have a warm-up and a lead into it. You’re going to be able to schedule your livestream up to a week before they go live, and no longer than that. Facebook does not let you do anything more than seven days in advance, and YouTube is going to want you to do that as well. So schedule your livestream ahead of time and make sure you have everything very clearly spread out. You want to have your title. You want to have your description. You want to have a good thumbnail and you want to know what time you’re going to be there. A lot of people ask, can I promote? Can I boost, put money behind my livestream? And the answer is no, you cannot boost or promote a livestream and largely because that content hasn’t been created yet. In order for Facebook or Instagram or YouTube advertising to work, they have to know what the content is going to be. Well, you haven’t gone live yet, so you don’t know what you’re going to say or do yet. Therefore, they cannot approve any kind of boost of post because of their terms and conditions. However, what you can do is create a Facebook event that will promote your livestream. You can boost that. You can also do posts on your Facebook and boost those as well, or do them on Instagram or wherever else you are using. Whatever your means are for promoting, by having that scheduled link to share, it’s going to make it easier for you to promote your live stream and get more people to attend. Producing your live stream So now, we’re going to dive in what you want to do during your livestream to make sure that it flows well and that it’s engaging well. First things first, don’t jump right out of the gate with what you’re going to say. I don’t jump into, “hey guys, let’s dive into this”, because you’re not giving any time for your audience to join in. It takes a second for those modifications to come through for Facebook and YouTube. So give it a little bit of a padding, like a three-minute timer might be a really great lead in for you. By having a countdown timer, it gives time for all of the notifications to happen, for people to join in on you so that you know what’s going on and they can kind of get all set and cozy and ready to consume your livestream that you have created. If you just dive into it, you’re going to hurt yourself. For those of you that record for the replay, remember in Facebook and in YouTube, you can edit out those beginning and end parts that maybe you don’t want to have for your recording that you use again and again and again. So don’t worry about that timer staying there forever. You just want to make sure you have it leading into the livestream.The next thing that you can do for your livestream to make it more engaging is start with a little bit of banter and fun. Have a reason leading into what your main topic is. So let’s say you’re doing a whole video about the latest in the insurance business, like 10 things you need to know about what’s changing in insurance. Maybe you can have a little banter about humor, funny things, things that are happening at your agency or whatever it may be leading into that. One of the bonus steps I want to give to you is it’s really great to have a co-host, even if it’s just a guest that comes in on a regular basis to help you. It’s really helpful to have someone to bounce things off of and have conversations with. Trying to do a livestream by yourself can be really hard. I know, I do it on a regular basis with the Women of YouTube group and a lot of it’s because I’m teaching people how to do things and I’m relying on the comments to get the back and forth started, but when I have a guest on, it just goes so much better and it’s just so much more fun and fluid. It’s much more conversational versus me commenting on comments. So, consider having a guest to have as a banter for you and have that lead in, that warm-up, into your main topic. Getting Engagement on your Live Stream
How to deal with sucking at everything
If there’s anything I’ve learned over the last 10 years, adulting sucks. Everywhere you look, it seems like people just have everything together on their social media, with their picture-perfect everything. And no matter what you try to make or do for yourself, it seems like you’re just making mistake after mistake, in business, and in life. The weight of doing it all has you so uninspired and incredibly unmotivated, and you just don’t know what to do. Trust me. If anyone’s going to understand, it’s me. I get it. I have been falling on my face left and right in business, as a wife, as a mom, and life in general. And I figured it was time I needed to put this down onto paper to share with you because I’m pretty sure that you do not want to feel as crazy or as lonely as I did. Now, don’t worry. This is not a self-help book because I clearly have no idea what I am doing. But I have learned some things along the way that I think that you can really relate to and maybe even learn from, like setting boundaries between your kids and your family. Have you ever had this conversation? Kids: Mommy, Mommy, Mommy. Come out. You: Mommy’s still going potty. Kids: Mommy, Mommy, Mommy. Come out. Or maybe you’re trying to figure out what it takes to start a business, and you have absolutely no idea what in the world you’re doing, but you do hopefully want to supplement your family’s income or maybe even become the breadwinner. But you don’t have to take my word for it. Let’s see what these other hot messes have to say. “I wish when I had the vision to start creating a family history channel on YouTube that I had Desiree in my back pocket. It took me two years to get started because I thought I had to be perfect. Desiree teaches you, no, you don’t have to be perfect. You have to start. Grab Desiree’s book and start, suck, and get better.” – Devon L. “I am a hot mess mama, entrepreneur, business owner, trying to be successful, trying to hit those marks, be a good mom, be a good wife, be successful in your business. And you know, we fail at those things sometimes, and it’s okay. You literally have to start somewhere. Desiree’s book has just been absolutely amazing in my life, and apply those concepts and things. So Desiree, thanks for writing, Start. Suck. Get Better!, because that’s my life. As a former high school English teacher who entered the entrepreneurial world three or four years ago, Desiree’s book was so helpful. It helped me to see there is a journey in the whole entrepreneurial process. I laughed with her. I cried with her. It was a wonderful read as well as truly inspirational. Must read.” – Kiki Chatfield I want to be a part of your journey so that you never have to feel alone, overwhelmed, or lost ever again. I want to be a part of your journey so that you can start, suck, and get better with me, together. As always, YOU are impossibly amazing!
Build a Successful & Profitable Business with Social Media
As business owners, we’re just trying to figure out what it’s going take to be successful and profitable in the most effective way possible. In this blog, I will break down for you how you can build a successful and profitable business with social media. I have been in this social media game since 2009. Like being a social media marketer in 2009 wasn’t even a job that really existed. I’ve got some years and a whole crap ton of experience to help make this dream possible for you. I’ve worked with hundreds of businesses and have been able to figure out what’s going to work for you so that you can find success. Objective and Goals Let’s dive into this! When you’re getting started actually you’re going dive into what your objectives and goals are with your social media. It can’t be something as generic as “I wanna get sales” Sales is the objective of everything, making money as our bottom line. So let’s assume that that’s everyone’s goal. What needs to be figured out is what other goals that you want to attach to your social media? Do you wanna make $100,000 a month? Do you wanna build your list to 10,000 people? Are you trying to promote yourself as an expert in your industry? Ask “What are the very specific goals that I want to set and how do I want to accomplish them on social media?” By having those very clearly defined, it’s going to make everything that you’re going to create, produce, and funnel make sense for you and your bottom line. Know Your Audience Now you need to study and know your audience. This kinda goes into knowing who your perfect customer is, who would you sell to, and who would you love to work with? By knowing exactly who this person is you’re going to be able to get those goals and objectives met sooner. You’re also going to be able to funnel in a lot of these other things that we’re going to talk about. You have to know who you’re talking to. Like, that’s how this whole marketing thing works. You have to know who you’re talking to so you know exactly how to phrase things, where you should be, what you need to offer them, and how you’re going to do that. Where Does Your Audience Spend Time Online? Once you know who you’re talking to, you’re going be able to figure out where it is that they spend their time online. Not everybody’s social media habits are the same. Some demographics really like Facebook. Some demographics really like Instagram. Some people are really into Twitter. Some people are really into Clubhouse. Some people are really into YouTube. You have to pick the platform that’s going to talk to your audience the most. The platform that my audience likes most is YouTube. But I also know that my secondary platform is Instagram because that’s where I can connect with people in a totally new, fun way versus what I do on YouTube which is to inform and educate you. You need to figure out where your people spend most of their time and you usually can dive into it by those demographics. Study The Content That Performs Best Once you know the platform, you need to study the kind of content that performs best on that platform. For the most part, you can probably bank on the fact that video of some kind is going to be a really important part of what you’re going to create. If it’s Instagram doing stories and reels is really vital to your success. If you’re on YouTube, long form content is going be successful. If you’re doing something on Facebook or Twitter you’re going probably want short form video content. Whatever the mediums are that performed best on those platforms, you need to figure out what those are, study them, and analyze them so that you’re going to need to create content. That’s going to be what is most effective for your audience and help you accomplish your objectives and goals. Do You Have The Skills & Time? When it comes to creating content and using the platform, you need to ask “am I skilled enough to make this happen?” So a little story about your girl Desiree. From day ONE of being on YouTube, I have had an editor. I knew it was so important for me to be creating content on YouTube to help you that I needed to remove any barrier I had that would stop me from being on YouTube. As a mom, a military wife, and an entrepreneur I had a ton to do and not a lot of of time to do it. Trying to add in this other thing to all the things I was already doing, video editing was just not a skill I was willing to develop or something I was willing to sacrifice time to learn. By hiring an editor, I was able to take out that barrier and in-turn accomplished what I need to get accomplished with my YouTube channel. When you’re really analyzing the kind of content you need to create for specific platforms, look at the skills that you have that can allow for you to create that content. Then decide, if you need help to get them done. Lead Capture Next, you’re going to need to figure out what your lead capture is. A lead capture is going to be how people can continue to connect with you via email. The money is in the list. You need to make sure that you have a way to offer your audience extra value through a lead capture and in-turn, you’re going to be able to communicate with them on the regular, through that
How Businesses Can Make Extra 5-figure Income
I got onto YouTube because I needed to have a way to bring leads into my service-based business when my air force family was getting relocated to the other side of the world. What’s happened since then has been truly amazing – which is why I wanna share with you how I make an income for my service-based business because of YouTube. Because of the longevity of this channel, the amount of content that I have produced, and how long I have been in the social media and content marketing space, I have been able to have a multiple six-figure business from this channel that starts here. Let’s get into it That’s what All-In-One Social Media, my agency, brings in. I’m not here to break that down for you because I gotta keep some things a little bit of a mystery and also makes my husband a little uncomfortable. Regardless, these are the numbers I am ready to share with you because I want you to know that you can make a significant amount of money on YouTube as a service-based business. At the time of this recording, I have around 17,500 subscribers on my YouTube channel. I am somewhere in the vicinity of 1.3 million views and I have hundreds of videos uploaded to this channel. I make money in multiple ways, including affiliate marketing, sponsorship, YouTube ads, speaking opportunities, and of course my book. Now some of these might not apply to you, but for the most part, you can do it with all of these. Let’s start with the big one first: affiliate marketing. Affiliate Marketing For a quick breakdown – affiliate marketing is where you partner with an online service or tool or product and you’re able to get a percentage of the sales based on you promoting their product. Now, if you have been watching any of my videos in the past, you know, that some of my partners include Stream Yard, TubeBuddy, Kapwing and Sendible, which are my four favorite tools that I have built a great relationship with because I first and foremost was a fan of their tool and a user of their tool. I was like, look, I have to do more with you guys. I love what you’re doing and I want to promote you and share you with people because I think that you would benefit greatly from them. And so with those, I am able to get a percentage of every sale because all of those businesses have established an affiliate program. By getting myself established with their affiliate program, every time someone clicks my links that I have down in the description below to sign up for the service or check out that service. That little cookie gets implanted on your phone or on your computer. Whenever you sign up and then you start paying for the service, if you decide to, I get a percentage of that every single month. Now is it monumental amounts of money? No. Can it be? Of course! I have some very good friends who are just full-time YouTubers who make somewhere in the vicinity of five to six figures from some of the affiliate programs that they partner with. Show me the money! Here are the financial breakdowns. So here’s most of the brands I’ve been working with who are paying me in affiliate marketing fees, based on what’s going on. These include StreamYard, Kapwing, Tube Buddy, Sendible, Convert Kit, Live Pigeon, and Amazon. Between these seven platforms, I have made $3,278.29 in 2020. Now what’s really great about affiliate marketing is it definitely rolls from year to year. As people continue to keep using the tools and more and more people find out about the tools from watching my videos, that will continue to snowball. So you can believe that in 2021 those numbers will actually be higher. Now, if you’re trying to figure out how you can use affiliate marketing for your business, you’re gonna need to look at what are the tools that you are using? Or the products that you talk about and use all the time? How could you partner with those brands to get a residual income from them? It’s not gonna hurt you at all to go up to their website and see if they have a partnership or affiliate program at the bottom of their screen or you can reach out say, Hey I’m on YouTube talking about your products and service. I’d love to work out an affiliate program where I get a percentage of the sales. However, it works for you, You should do that. Because, it’s going to be a great way for you to make the little bits of money that are going to add up to a lot. Adsense Let’s talk about YouTube AdSense. So many people think that YouTube is paying us creators a buttload of money to do things. When in fact, YouTube AdSense oftentimes is one of the lowest forms of income that we can actually make depending on what your niche is. Mine just happens to be social media and small business. You can make less or more amounts of money, but there’s a barrier to entry. In order to qualify for AdSense, you have to have over 4,000 hours of watch time in a 12 month period as well as a 1,000 subscribers on your YouTube channel. Now, this is just one of those things that kind of stinks. They implemented this around 2018 and it’s just one of those things that we all have to do to play the game. YouTube wants to know that you’re serious about creating content so that they can make sure that the right advertisers will show up on your channel to help them and of course, to help you. So in 2020, I made $8,424.31 with my assets. My biggest form of income on this YouTube channel
Video Topics Made Easy with this Amazing Tool!
Trying to figure out what videos to post can honestly be so frustrating. Sometimes I’m just stumped and need a little inspo. TubeSpanner is my FAV online tool for planning video topics. It generate relevant ideas from just a few pieces of information from you. Lemme show you how I do it! Log on to TubeSpanner Go into the Toolbox on the top right There are tons of tools but we’ll be using the Title Generator for this example! In Title generator – pick the category at the top that makes the most sense for your business. I almost always choose informative. Enter your topic, desired outcome, and points in content Go through the generated titles and if any of them inspire you, write them down! If you aren’t feelin’ any of them – it’s all good. You can hit ‘Respin’ at the bottom for even more ideas. Use your favorite titles to create content and boom! You’re done. If you like using tools like this, you will LOVE my YouTube channel. Planning video topics for your business doesn’t have to be overwhelming! You can also check out other posts on my blog with the same content. Remember, you are impossibly amazing!
4 Marketing Services EVERY Business Needs!
I create a massive amount of content for my business – not only for myself, but for my clients as well. On the way to becoming the agency I am today, I had to get a little help along the way. I’m gonna share my 4 favorite tools for growing your business with content marketing. Design Pickle Graphics are an essential part of social media marketing. Design Pickle is your #1 graphic design factory for your company. For a flat rate, you can get as many graphics as you want per month to help you with your digital marketing. I used to use Design Pickle for all the graphics for our clients when I first started my business at All-in-One Social Media. They do an amazing job with whatever needs your brand has and I highly recommend checking them out. Video Husky Since I started my YouTube channel, I’ve used an editor. Video Husky is a flat-rate video editing service that takes the stress out of video and content creation. I’ve now hired an editor for my business but Video Husky definitely set the standard for me. They’ll improve the quality of anything you’re going to create. Custom Thumbnails One of the things I really struggled with on YouTube was my click through rate. Custom Thumbnails is my absolute favorite thumbnail design tool. They’re able to take your vision and turn it into an image that people will want to click on. Solid thumbnails are essential for your success on YouTube! All-in-One Social Media We are a do it for you social media agency that manages all of your content for you. We’ll create your posts, manage your graphics, and make sure your message is getting seen to accomplish the goals of your business. We are a mission driven agency that focuses on helping your business get seen while putting military spouses to work anywhere that they’re stationed around the world. Consider working with us to manage your social media marketing so you can focus on what you already do best! My YouTube channel and my blog have all sorts of posts to guide you in the right direction for marketing your business online. Check out the video for this post below!
9 Best Tools For Social Media Marketing
Social media marketing is this perfect balance of creating engaging content and managing it to make sure it works effectively for you. My favorite tools that help me with management, engagement, creativity, and so much more. Now everything in social media marketing starts with a solid content plan. Click here to download my free worksheet that will help you map out everything you need and make sure social media is working for you as much as possible. Now let’s get into the tools! Emojipedia The easiest way to get engagement is the use of social media. However, when you’re doing posting and scheduling from a desktop, you don’t have the same emoji keyboard. Emojipedia has every emoji you need that you can just copy and paste right into your posts. Sendible I’ve tried every single platform on the market – this always comes back to being the best. Sendible has amazing reporting, an easy interface, and the ability to collaborate with team members. I can also post on every single platform that I want on there, like YouTube and Pinterest. You can also see a calendar of every scheduled post. You can even schedule videos and gifs! Tenor I love using tenor for all of my gif needs. If you create a free Tenor account, you can make your very own GIFs and create your own library. Kapwing Kapwing is my go-to social video tool. Not only am I able to edit videos and create closed captions, I can also create GIFs, memes, and so much more. They’re always loading in new features and ways to create. And the best part is it’s free! TubeBuddy TubeBuddy is your best friend on the journey of YouTube. It takes your videos and makes sure that they’re gonna work for you as best as possible. It helps find keywords for your title and description, compares to similar videos, and ensures that your video is categorized accordingly. Streamyard Make sure your livestreams are kickin’ with Streamyard. You can use it for interviews, to answer questions, and so much more. This is a browser-based livestream tool that allows you to multitask while streaming. You can also add overlays, respond to comments, and more! Adobe Spark Adobe Spark is my favorite website to create social graphics. There are countless pre-made templates to choose from or you can start from scratch. You can also add in your own branded fonts, colors and more that can be added into your account. Rev.com I use rev.com to create closed captions for my videos. I’m also able to download the closed captions and use them as a base copy for the written version of my videos on my blog. It’s important to create blogs because a lot of people prefer to skim an article over watching a video to get the information they’re looking for. ConvertKit ConvertKit is hands-down the best email marketing tool out there. I’ve tested this time and time again over the next few years. I can create landing pages, lists, tags, and even send specific emails to specific segments of my email list. If you make some monumental error, you can even edit a link in emails that have already been sent! I want to remind you to grab my content planning worksheet here to get started with social media marketing for 2021. You can also check out my YouTube video below for more on these tools and how I utilize them.
Get Better Live Streaming Audio – Tips & Tricks
The one question I’m asked the most about on my Streamyard videos is audio. People want to know how to play sounds from their computer that will show up in the Livestream easier. The idea is to use a third-party tool that allows for your computer to act as a microphone. The Best Tools I’m a Mac user and the tool I use is called Loopback. They offer a bunch of different sound settings and options for linking the microphone to your computer. I would recommend using Sunflower if you’re a PC user. Extra Tips Have you ever been on a Livestream that just has terrible audio!? Streamyard has added a feature that allows you to adjust the sound settings for each individual guests. I produce a podcast that usually has 4-5 guests who all have varying levels of audio. Having this option really allows me to have more control and is incredibly helpful. For a podcast, sound is everything! Streamyard also now allows you to download simultaneous audio tracks separately. Streamyard is the only tool on the market that allows this to happen with a livestreaming software! Using Streamyard for your next Livestream will guarantee a better experience. Check out my channel for this video and many more tips!
Your ULTIMATE MUST DO Content Marketing Strategy for 2021
Using the internet to grow your brand and stay relevant has never been more important. We are now living in a post-COVID world where being on the internet is going to be vital to your success going forward. This video is going to be your ultimate guide for everything you need to do for your content marketing going in 2021. Product The first thing you need to make sure of is having a very effective online product. Whatever industry you are in, you need to make sure that you have some sort of product that people can buy from you. This is going to act as an additional revenue stream that’s going to keep working for you, no matter what’s going on. Some examples are: A digital solution Online planner or checklist When you’re creating your digital product, you have to ask yourself: What is it that I know about? What is it that my business does that can solve people’s problems in a digital way? Using myself as an example, I’m going to be launching a new online product that’s going to be live-streaming overlays and graphics. I know most of you are super busy with your businesses and trying to figure out how graphics work is too much. Therefore, I’m going to have a product to solve that problem for you. Ask yourself the same thing! I will also be launching the One Video Club in 2021 to help businesses like you grow your business with better content marketing. One video a month will be the pillar of all your content. Affiliate Marketing Affiliate marketing is another simple way to get into making money online. You need to figure out what products, services, digital platforms, etc YOU love that are also popular in your industry. It’s a great way to make residual income. YouTube The foundation of all my content marketing starts right here on YouTube. It’s important to mention that you need to be doing YouTube to grow your business. You need to be using YouTube marketing effectively for your business to get found in search. By using search-based video, you’re gonna be able to get leads into your business because you’re solving problems that people are searching for on the internet. You also want to make sure that your videos have longevity, or in the internet’s terms that they are evergreen. This means that they will continue to be relevant and searched on the internet. Some of my YouTube videos that continue driving traffic are two and three years old! Opt-In Having an opt-in gives a way to connect with people in a way that you are in control of. Unfortunately, using the internet means you’re at the mercy of the systems, like Instagram’s or Google’s algorithm. You’re relying on these third party tools to bring you traffic, but once people find you, you need to have a way to continue to talk with them – not hope that ehse algorithms and online services are going to magically keep presenting you to them. Therefore, by having an opt-in, you’ll be able to communicate via email on your terms. That way, they don’t miss anything that comes from you. Some examples of things you can share is new content, behind-the-scenes information, videos, and of course your new online products. Instagram Instagram is going to be the leading social network in 2021. Facebook is losing a lot of its luster and it’s becoming very hard to navigate. I find better connections and more engagement over Instagram, and it makes total sense. Instagram has done a complete revamp of their interface to make it more user-friendly and offer more to us as businesses and consumers. Between reels, live, guides, and shopping, I really have everything that I need. And let’s not forget the amazingness that is Instagram stories. Use brand evangelists A brand evangelist is not an influencer. They are the people that are your biggest raving fans about your product or service. Look at your existing customer base. Who are the people that are constantly coming in? Who are the people that love you the most? Who are the people that talk about you the most that also have a reach to your perfect customer? Those are the people you want to be your brand evangelists. You should look at who they’re talking to, what the demographics are, what their niche is. You also need to look at their reach. This is the percentage of people that see their content and convert into engagement or action. Finally, look at how many ways do they connect with their audience. Start live streaming! Live streaming allows you to be raw and real for your audience, allowing them to see you unfiltered, unscripted, and hopefully with a little bit of extra silliness and behind-the-scenes action of what you have going on with your brand. We are in an era where people want to know the companies they work with and connect with them directly, so make sure to add lives streaming into your marketing plan. If you’re looking for more social media marketing tips, check out my other blog posts or my YouTube channel. And remember…you are impossibly amazing.