Build a successful & profitable business with social media
As business owners, we’re just trying to figure out what it’s going to take to be successful and profitable in the most effective way possible, which is why I’m going to break down how you can build a successful and profitable business with social media. I have been in this game since 2009, being a social media marketer in 2009 wasn’t even a job that really existed. So I think I’ve got some years and a whole crap ton of experience to help make this dream possible for you. I’ve worked with hundreds of businesses and have been able to figure out what’s going to work for you so that you can find success. Getting Started When you’re getting started, you’re actually going to dive into what your objectives and goals are with your social media. It can’t be something as lame as like, “Oh, I want to get sales.” Sales is the objective of everything, making money as our bottom line. So let’s just assume that that’s everyone’s goal. And what we’re going to figure out is, what are the other goals that you want to attach to your social media? Do you want to make a hundred thousand dollars a month? Do you want to build your list to 10,000 people? Are you trying to promote yourself as an expert in your industry? What are the very specific goals that you want to set and how do you want to accomplish them on social media? By having those very clearly defined, it’s going to make everything that you’re going to create, produce, and funnel make sense for you because your bottom line, which is the goal and the objective is all that truly matters. Social media is just a really fun way to get to that goal. Know Your Audience Now you need to study and know your audience. This goes into knowing who your perfect customer is, who would you sell to? Who would you love to work with? By knowing exactly who this person is, you’re going to be able to, again, get those goals and objectives met sooner. And you’re also going to be able to funnel in a lot of these other things that we’re going to talk about. You have to know who you’re talking to. That’s how this whole marketing thing works. You have to know who you’re talking to. So you know exactly how to phrase things where you should be, what you need to offer them and how you’re going to do that. I know that you are here because you want to build your business profitably and how you’re going to do that is because I’m relating to you, because I too am a business owner. I have lots of experience and you definitely came for the information, but stay for the sassiness. That is what we’re here to do. I know you. You don’t know me. I know your objectives. I know your struggle, which is why you are here reading this blog. Now, once you know who you’re talking to, you’re going to be able to figure out where it is that they spend their time online. Finding Your Audience Not everybody’s social media habits are the same. Some demographics really like Facebook. Some demographics like Instagram. Some people are really into Twitter. Some people are really into Clubhouse. Some people are really into YouTube. You have to pick the platform that’s going to talk to the greatest portion of your audience. I know mine, a platform for talking to people is on YouTube. But I also know that my secondary platform is actually going to be on Instagram because that’s where I can connect with people in a totally new, fun way versus like what I do here, which is inform you and educate you in long article form. Over there, I’m having fun, maintaining, informing and inspiring. So I know where you like to spend your time, which is why you’re here. You need to figure out where your people spend most of their time and you usually can dive into it by those demographics. Now, once you pick the platform, you need to study the kind of content that performs best on that platform. How to post on the best platform For the most part, you can probably bank on the fact that video of some kind is going to be in a really important part of what you’re going to create. If it’s Instagram, doing stories and reels is really vital to your success. If you’re on YouTube, long form content is going to be successful. If you’re doing something on Facebook or Twitter, you’re going to probably want short form video content. Whatever the mediums are that performed best on those platforms, you need to figure out what those are and study them and analyze them so that you’re going to be able to create content that’s going to be effective for your audience to accomplish your objectives and goals. Do you like how I like it brought that all back around? Can you do what is needed or do you need help With the studying of what kind of content you should be creating and what’s going to perform best. You’re also going to need to tap into the like, “Am I skilled enough to make this happen?” So a little story about your girl Desiree from day one, day one of being on YouTube, I have had an editor. That’s right. I knew it was so important for me to be here to help you, that I needed to remove any barrier I had that as a mom, as a military wife and an entrepreneur running a business, and this amount of time to do it and trying to add in this other thing of doing video editing was not a skill I was willing to develop or something I was willing to sacrifice that time for. So by
Live Stream Tips & Trends for 2021
I talk about live streaming a lot in this channel, and I will be the first to admit that there are a lot of other really amazing live streaming experts out there to learn from. So in this video, I brought together 10 of my friends and experts to help give you more tips and trends that you can expect for your live streaming game in 2021. I truly believe that livestreaming is one of the easiest ways to create video content for any business. You don’t have to worry about editing. You don’t have to worry about all the extra bells and whistles. You can just go live and share your genius and truth and make the magic happen, which is why you’re going to need a really great tool to do this. “My quick livestreaming tip, it’s an obvious one when you hear it. But it’s to run a speed test before you go live. You want to make sure that the internet speed that you’re using, specifically the upload speed, is going to be good enough for a consistent, high-quality stream or feed from your computer or your device through to whatever platform it is that you’re going to be livestreaming on. – Justin Head over to the website speedtest.net and run a test on there or grab the speed test app on your device. Specifically what you’re looking for when you’re running a speed test is your upload speed. You also want to make sure not only that you have enough upload speed, but also that it is a consistent upload speed, that it’s not really good for a few seconds and then really bad and fluctuating a lot. Running a speed test will tell you those two things, that you have a decent enough upload speed, but also that it is a stable connection as well. Then for the cases where your internet speed might not be enough or it isn’t stable, then that’s when you could look at an alternative internet connection before you go live, so maybe hotspotting from your phone or another device, just so you can save your sanity and have a better, more successful livestream.” I cannot tell you how many times I go into livestreams and other people are just having all of the glitches and all the problems, or even for myself, I go into livestreams, and my internet cannot get it together. So really heed Justin’s advice and do that speed test before you dive into a livestream, and if all else fails, just restart everything before you plan to go live. “One of the tips that I would definitely give when it comes to entrepreneurs that’s getting into content creation is to really pay attention to short-form video content. If you’re already doing a livestream, one of the best things that you can do is begin to repurpose that content, meaning you’re taking your 30, 40, 60 minutes or longer livestreams, and you’re reproducing that into shorter form content. When you think about TikTok and what all happened in 2020, it got to the point where everybody’s focusing on 15, 30, and 60 second videos, and you may be thinking that’s not enough time to really provide enough value, I would suggest that it actually is. When you think about what can you do in 15, 30, or 60 seconds, it makes you have to be very, very specific about what you say, what you show, and what you share. When you think about your outline or your run of show for your livestream, what is a tip that you can bake into that livestream so that you can go in later and pull that 15, 30, or 60 second piece out and redistribute that to whether it’s TikTok, Instagram, or what have you. Really pay attention to not just the pieces and the tips and the value that you’re going to deliver in the livestream, but really start thinking about how you can repurpose that content. All of that is going to start in the preparation phase of your livestream, thinking about the outline, baking in those tips or the points that you want to address, that you can then pull those snippets out and share them on social media in short-form, micro content.” – Diana Gladney You know I love me some content repurposing up in these parts, and livestreaming is a great way to do that. Diana hit the nail on the head. This is the best thing that you could do with your livestreams to get more mileage out of them, to help grow your brand, and of course, cover your bases with that content calendar. “My number one tip for 2021 is to make sure that the streams you create this year hold true to your value proposition from the beginning to the end. This way, your viewers will find value not only in your regularly scheduled content but in the videos you livestream. The replay value can add up to thousands of more views than you’re already driving to your channel.” – Daniel Batal It’s really easy for us to get distracted with all the different things that we have going on and objectives and purposes of what we’re trying to do. Keeping your value proposition in mind is going to allow for your vision and purpose for your channel and for your business to be incredibly clear, not just for you, but also for your audience. “My tip for you is to have more guests on your shows. I love having guests. In fact, when I look back at all my analytics, some of my most high performing livestreams are when I have a guest come on my show, whether it be a fun guest, a customer, a peer, or somebody that comes and offers a lot of value for my audience. “You want to be selective with who you’re going to have on your show. You want to
How To Go Live on Linkedin 2020 (Plus a CRAZY way to see if you have Linkedin Live!)
I have the craziest story for you about LinkedIn Live and how you can get it and how you might already have it and not even know. Do I have LinkedIn Live? So I made this really cool video about how to hack the LinkedIn live system by doing LinkedIn events. I made a whole video and I put it up for the world to see. I emailed it to my list, all of the things. So I start getting these really weird comments on this video that are like, “I tried this step by step and it did not work.” And other people kept saying that over and over again. I was like, “Why isn’t this working?” So I actually went to one of the other LinkedIn accounts that I manage for a customer and I tested it out, and lo and behold, it didn’t work either. So then I head back to my personal LinkedIn account and I’m like, “Do I have LinkedIn Live “and I had no idea?” So, what I did is I went to StreamYard, my favorite live streaming tool, and I checked it out and you know what? I totally had LinkedIn Live! I have applied like, for forever. For months, months, and months. I had to wait like 18 months to get this. And I never knew. I never got a notification. I never got an email, nothing. So, I have LinkedIn Live this whole time. So you might have LinkedIn Love and not even know it. In fact, I had other people test this out and at least three people on my email list were like, “Well, darn it. “I have LinkedIn live and I didn’t know what either.” So my first thing for you, in trying to figure out how to get LinkedIn Live is you might already have it. So go check if you’ve applied. My second tip for you is, you’re going to want to use StreamYard to do this. It’s important to note before we dive into this, and in order for you to actually go live on LinkedIn, you have to use a third-party tool. There is no way to natively go live on LinkedIn at the time of this post. So the first thing we want to do is sign into LinkedIn, ’cause we’re going to need to connect our LinkedIn to StreamYard. How to use LinkedIn Live Once we’re logged in, let’s head over to StreamYard and we’re going to go to destinations and we’re going to hit “Add Destination”. Now again, you will see these options, whether you have LinkedIn Live or not, but since I do what you’re going to do is go in and click LinkedIn profile and it’s going to be like “LinkedIn Live “is only available for a limited group of organizers “and you need to make sure you’ve applied.” Well again, I know I have it. So I’m gonna connect to LinkedIn. I’m going to choose my profile because I’m logged into LinkedIn. And you will see it under destinations. So all I have to do is go live like I always do with StreamYard and I will just select LinkedIn… and I will create this broadcast. Of course, make sure you have your mic and your camera all set up, put in your name, all that good stuff, and enter the broadcast studio. And then just like anything else, all right, you’re going to hit, “Go Live”. Now, are you ready to go live? And I’m going to hit go live. And this is where you’re going to find out if you actually have LinkedIn live, which as you can see, I totally do! Did my thing. I can do all of my normal stuff like I do every other broadcast, adding in my icons, adding in my graphics, all of the good stuff. Right? And then once I’m done, I just hit end broadcast. So this is how you can check to see if you have LinkedIn Live and of course, go live, in general, using StreamYard again. You have to have a third party tool like StreamYard in order to go live on LinkedIn. This was such a crazy story and a crazy experience, but I am just so happy to be able to connect with my LinkedIn community through live streaming. And I hope that you find great value in this as well. Until next time, I’ll see you soon.
Holiday Marketing Content Plan – Halloween, Thanksgiving, Christmas Content Ideas and more
Holiday Marketing Content Plan – Halloween, Thanksgiving, Christmas Content Ideas – The Holiday season is the most profitable period for retail sales. Season starts after Halloween and culminates in the New Year’s Eve. Holiday season statistics are: 74% of retailers say 20% or more of their annual sales occur during the holiday season.
How To Use Sendible – The Best Social Media Management Tool
How To Use Sendible – The Best Social Media Management Tool // What if you could manage your social media and your clients social media in bulk all in one place within one very easy to use tool. Sendible is a life saver and a time winning tool that can automate your social media and maximise your ROI.
How To Use Sendible – The Best Social Media Management Tool
How To Use Sendible – The Best Social Media Management Tool // What if you could manage your social media and your client’s social media in bulk all in one place within one very easy to use tool. Sendible is a lifesaver and a time winning tool that can automate your social media and maximize your ROI.
Star Wars Day Content Marketing Ideas
Star Wars is a HUGE deal in the Martinez house, so naturally, I am super pumped for May 4th aka Star Wars Day! Fresh off my Star Wars Celebration high, I wanted to share some Star Wars Day Content Marketing Ideas for you to use in your business or for your clients. I want to remind you that no matter how cool Star Wars is (because come one, it totally is) if it isn’t right for the brand, don’t “force” it. If you are working with a compliance-oriented brand, like a lawyer, or a construction worker that has a focused branding message, Star Wars ain’t right for them. Rule #1 of Social Media, stay on brand! You don’t want to be on the worst brand list. (#starwarsdayfail) But if it is on brand, let Star Wars Day be a chance for your brand’s inner geek’s flag to fly and have some fun with some of these fun ideas! Dress Up Time to break out your Jedi robes and start working on your lightsaber moves, because there is NOTHING more fun than dressing up in costume and getting your Star Wars on. Encourage the brands you are working with to do a company costume contest and document everything. Take a bazillion images, record video, or do a Facebook Live of the final costume contest and let views vote for the winners. This also includes dressing up brand mascots in Star Wars garb. Hootsuite and Charmin had some fun dressing their mascots up and so should you. Use Your Products This one definitely requires tapping into creative content development but I think it is totally worth it. Turn to your inner fanboy and start making characters, lightsabers, star destroyers and more using the products of your business. May the 4th be with you. #StarWarsDay #Windows #OneDrive pic.twitter.com/b0VaGbkfnQ — Windows (@Windows) May 4, 2014 Brands like Southwest, Oreo, and Starbucks do a great job (draw inspiration from them here.) Show Off Their Fanboy Real Star Wars geeks collect. I have boxes of Star Wars paraphernalia in my garage and around my house. My husband has told me more than once that he wants a museum-style collection (yea, welcome to my life). So, if someone has a HUGE collection or some cool unique swag or a selfie with Harrison Ford, Star Wars Day is the perfect time to show it off. Take pictures, do a Facebook Live, use stories to show off the pieces one item at a time, the possibilities are endless. Get The Kids Involved Basically, there is nothing cuter than kids dressed-up, unless they are dressed up in a Star Wars Costume (this is my son as an Ewok.) So, get the company’s kids involved! Do a brother/sister lightsaber battle, have them dress up as Darth Vader and go around the office “force choking” people, do some ‘kids say the darndest things’ and ask them to explain Star Wars. The ideas are endless, just make sure you have the camera rolling. I mean, we all remember this brilliant Super Bowl Commercial. Don’t Forget Pets Second, to kids, pets rule the world of cute. Do don’t forget to Spot and Snowball in on this action too. Use These Hashtags Star Wars Day is about both having fun with a really fun event/day but it also about connecting the brand to the Star Wars Day community. Make sure to use these hashtags when posting to Facebook, Twitter, and Instagram. #MayTheFourthBeWithYou #StarWarsDay #MayThe4th #MayTheFourth #StarWars #HappyStarWarsDay #GeorgeLucas #Jedi This is a great way to personally connect with the brand’s followers outside of normal day-to-day of their brands content. So, have fun and May the 4th be with you.
Brrr! Social Media Ideas Perfect for Winter
In these times when we all just want to cuddle up with our favorite hot cocoa, PJ’s, and binge watch some Netflix while we wait for mother nature to her her act together, it also a great opportunity for your brand to have a little fun with some cold weather social media content.
6 Easy Halloween Social Media Ideas
Halloween is right around the corner and with over 69.1% of Americans planning to participate in Halloween festivities this year, it is important for your business to participate too. It isn’t too late for your business to come up with some fun social media graphics or even a special promo for your followers. Here are some Halloween ideas for you to make your social media platform Spooktacular!